LG admits lying to South Korean customers about Xenon flash on LG Optimus 2X

LG admits lying to South Korean customers about Xenon flash on LG Optimus 2X
LG executives have admitted to a year-long lie about the LG Optimus 2X in South Korea. Right in their own backyard, LG had continuously promoted the Xenon flash on the device. And that would have been great had there actually been a Xenon flash on the model. What LG had been proudly showing off as a premium flash unit was actually the same LED flash that you would find on most smartphones.

If you are not involved in this deception, you might think that it is no big deal, but a Xenon flash offers superior lighting and is often used in stand alone cameras. For the manufacturer it is more expensive to procure, uses more power than LED units and takes up more space. Because a Xenon flash works in short bursts before needing to be recharged, it cannot be used when filming video. For the phone owner, the payoff is when you are able to shoot high quality pictures in low-light situations.

For its part, LG has apologized for "the mistake" and promises it will never, ever, ever do anything like this again. Is there a way that we can ground the manufacturer? Think about this. The specs were submitted incorrectly and quite possibly it was all innocent. But for a year, LG noticed the mistake and kept quiet about it while consumers were purchasing the handset and that is where the problem lies. More than 400,000 units of the LG Optimus 2X were sold in South Korea and now many of the buyers are asking for a refund, claiming that they were the victim of false advertising.

source: Daum (translated) via UnwiredView

Related phones

Optimus 2X
  • Display 4.0 inches
    800 x 480 pixels
  • Camera 8 MP (Single camera)
    1.3 MP front
  • Hardware NVIDIA Tegra 250 T20 (Harmony), 0.5GB RAM
  • Storage 8GB, microSDHC
  • Battery 1500 mAh
  • OS Android 4.0



24. xenover

Posts: 174; Member since: May 27, 2011

Lol, I ain't even mad.

21. hritikbhimani

Posts: 29; Member since: Jan 08, 2012

i dunt undertsand why they r admitting it now???? i mean were they sleeping for past 1 yr???? ...n now when they know how pricey the consequenses will b,they r admitting their lie.....strange

17. GeekMovement unregistered

Never liked LG phones anyway. Always bad experience. My friends have bad experience and were thinking about switching to the iPhone because of LG. I told them to try a higher end smartphone as those don't have nearly as many issues. Meh now LG they lie. Disgusting.

16. cripton805

Posts: 1485; Member since: Mar 18, 2012

I've had LG phones and they have been the worst I've ever owned with glitches. LG EnV LG EnV Touch Got rid of the EnV to get more issues with the EnV touch. Will never buy another LG phone in my lifetime. My friends had issues with their Chocolates and EnV3s & 2's.

11. Samot9

Posts: 18; Member since: Dec 02, 2009

I will never ever buy an LG phone again. I Had there G2X and it was trash and they lied from the beginning about it coming with gingerbread but it didn't. I hope you go the way of RIM

8. hepresearch unregistered

I've met some decent LG feature phones, but I have never ever met a decent LG smart phone. Their Windows Mobile devices (and WinMo was bad anough on its own) were the worst of the worst... remembering the LG Incite on AT&T... and their Android devices have also been at the bottom of the barrel... even the high-end ones like the LG Revolution on Verizon have been junky. Never been impressed, ever. I don't even see the LG Quantum any more... AT&T still sells the original Samsung Focus, and the Quantum was the first of the original three WP devices on AT&T to have sales halted.

7. DePenguin

Posts: 22; Member since: Jan 13, 2012

LG products have always sucked in my eyes. Their build quality is questionable. They use extremely cheap plastics (not saying other manufacturers like samsung don't) and they have ZERO inspiration in their design. NONE. Atleast manufacturers like HTC and Motorola have a DESIGN LANGUAGE. LG has a plastic slab. Bravo. LG's UI is a fusion of iOS and touchwiz.. except it is much uglier, laggier, and less intuitive than touchwiz and iOS. LG needs to shake things up if they want to become competent because they do not have anything special.

10. hepresearch unregistered

Yes, the basic elements in LG's "Optimus UI" are nearly identical to Samsung's TouchWiz, and the rest of LG's UI skin is jerkier and truncated, and doesn't even look nearly as nice as TouchWiz. Imho, even the iPhone looks better than "Optimus UI".

12. eaxvac

Posts: 328; Member since: Jan 15, 2012

And samsungs is identical to Apples.

13. networkdood

Posts: 6330; Member since: Mar 31, 2010

The captivate looks like an iphone?

6. medicci37

Posts: 1361; Member since: Nov 19, 2011

whether it's price fixing, lying to customers, or just all around sh*t products, LG is in a league of their own.

5. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Kinda like how Apple keeps bragging that the iPhone 4 was made of gorilla glass, but that 2 feet drop begs to differ. That was a bigger lie than LG's, LG's was just about flash which affects the camera shots, Apple's affected the phone as a whole as almost the whole phone is made of that "gorilla" glass.

9. hepresearch unregistered

It's still a lie... I don't need to debate which one was "bigger" or whatever. They both lied. End of story.

14. biophone

Posts: 1994; Member since: Jun 15, 2011

It is made of gorrilla glass i drop my phone all the time.

25. hepresearch unregistered

Is Gorilla Glass supposed to be shatter-resistant or shatter-proof? Either way, the iPhone 4 and 4S are neither. Quite a few folks have destroyed the back glass panel on their iPhone, sometimes by dropping it, sometimes by not protecting it in some way... my sister-in-law got a 4S last year, and bought some little over-hyped protective plastic case for it... she doesn't know when or how, but one day she took the case off to look at it and discovered the back glass panel not only shattered all the way through, but the glass chips were falling out of it too.

18. taco50

Posts: 5506; Member since: Oct 08, 2009

Please stop trolling and get a life

4. ogiveyakuza

Posts: 21; Member since: Mar 20, 2012

class action suite...

3. gtrxman

Posts: 137; Member since: Sep 10, 2011

Outright lying from LG. Never will I purchase one of their products. There is no excuse, none whatsoever. They ought to offer refunds to all buyers before a court offers for them.

15. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Apple had a antanna problem and said 'heres free bumbers'. Why would you think LG should provide refunds if the phones does what its supposed to do? Im sure you don't buy a phone solely on the camera do you? If the phone works as advertised as a phone then a issue with the camera shouldn't be that big of a problem.

19. taco50

Posts: 5506; Member since: Oct 08, 2009

Apple didn't lie about anything and LG did yet you feel LG did nothing wrong?

20. phatride4ever

Posts: 33; Member since: Mar 01, 2012

Apple lies everytime they say their phone is "revolutionary"

22. theBankRobber

Posts: 682; Member since: Sep 22, 2011

Apple did lie, they said it wasn't the iPhone, it was the people who where holding it wrong. Not only did they lie about it, they put the blame on there own customers. It wasn't until it went full blown on the media about the issue that Apple confirmed the issue and tried to show other phones have the death grip problem. My point is regardless of the issue, refunds won't be put in place.

23. taco50

Posts: 5506; Member since: Oct 08, 2009

Apple held a public conference within a week. They addressed the issue. They offered full refunds with no restocking fee and free cases. iPhone 4 broke all sales records. LG has lied purposely about the type of camera they use. That's totally different. Also this article has nothing to do with Apple, but you brought them up. Why so obsessed with them?

2. GuiltyBystander

Posts: 199; Member since: Mar 05, 2012

Bad dog LG, bad dog...

1. alpinejason

Posts: 262; Member since: Sep 06, 2011

here we go again more bulls**t from a phone manufacturer

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