Kantar: Android continues to win over market share from Apple's iOS and Windows Phone

After observing smartphone sales during the time period, the industry watchers believe that Android has held a 76% share of the global smartphone market. That's up 5.8% compared to the same three months a year ago.
A year ago, WP held a 3.8% slice of the US market and a 9.3% slice of the EU5 (Germany, Great Britain, France, Italy, and Spain). Now Windows Phone has fallen to 1.3% in the US and 4.8% in EU5 among other losses in other markets around the globe.
Apple has recently unveiled iOS 10 while Google is getting ready to launch the commercial version of Android N later this summer.
Looking into the future, it will be very interesting to see how the smartphone OS battle pans out. source: Kantar Worldpanel

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