Kantar: Android continues to win over market share from Apple's iOS and Windows Phone
After observing smartphone sales during the time period, the industry watchers believe that Android has held a 76% share of the global smartphone market. That's up 5.8% compared to the same three months a year ago.
A year ago, WP held a 3.8% slice of the US market and a 9.3% slice of the EU5 (Germany, Great Britain, France, Italy, and Spain). Now Windows Phone has fallen to 1.3% in the US and 4.8% in EU5 among other losses in other markets around the globe.
Looking into the future, it will be very interesting to see how the smartphone OS battle pans out. Apple has recently unveiled iOS 10 while Google is getting ready to launch the commercial version of Android N later this summer.
source: Kantar Worldpanel
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