And now, for the first time, Ive opens up about the first big new Apple product after the iPhone and the iPad: the Apple Watch.
Was the Apple Watch conceived in talks with Steve Jobs when he was still alive? Did Steve wear a watch himself? And is Ive actually interested in the watch industry? In a detailed interview with watch experts from the Hodinkee journal, the iconic designer that is behind some of the most used technological products of modern society reveals the story of the Apple Watch.
Below, you will find a quick recap of the most interesting and important revelations from the interview. For the full interview skip to the source link at the bottom of the article.
The first interesting detail that Ive reveals about Steve Jobs is that he did not actually wear a watch. While there are a few well-known photos of Jobs wearing a watch, those seem to be isolated instances and Steve did not wear a watch on a regular basis.
Was the Apple Watch project conceived together with Steve Jobs? It turns out that no, the Apple Watch started a few months after Steve's passing.
Interestingly, just like Apple's marketing guru Phil Schiller, Jony Ive also uses the word courage when speaking about various hard and bold decisions that Apple does when designing a new product.
In its sophisticated, pointed manner of speaking, here is how Ive describes the decision to include a crown for the watch:
A relief for watch afficionados would be to know that Jony Ive is also an avid explorer of different watches and there are a few interesting details about his own favorites revealed in the interview. For instance, Apple's chief designer says he bought an Omega Speedmaster Professional in the early ’90s on a trip to Kowloon.
Interestingly, Apple, the company that swears by the “we do no market research, we don’t hire consultants” mantra, actually did turn to quite a few experts for its own watch and Ive multiple times mentioned the great respect he has for traditional watch makers. Unlike a Macbook where it makes no sense to consult an actual notebook maker, with the watch the company did look into horological traditions.
Another very big influence on the Apple Watch was designer Marc Newson, a person who crafted various timepieces and a close friend of Ive's, and you can see how in many ways the styling and look of the Apple Watch looks like Newson's Ikepods.
Ive also discussed a few interesting metaphors around personal computers and watches, and said that in a way the miniaturization of modern technology resembles the same process that happened centuries ago.
This and other interesting details are revealed in the full interview right below.