This holiday season, J.C. Penney will give customers the options of adding a bit more personalization to their gifts. When a consumer makes a purchase, they will be provided with a QR code sticker. The customer will be able to record a personalized message that the recipient can retrieve by scanning the QR code affixed to the gift.
J.C. Penney is calling its campaign “Who’s your Santa!” and is using QR codes in a new way. Most people’s experience with QR codes has been concentrated around retrieving additional promotional information, content, or downloads from a company’s website. As smartphone ownership continues to become commonplace, it is great to see companies finding additional uses for the technology, particularly ones that offer additional value to consumers on the purchases they are already making.
Charlene S. is a former tech news writer at PhoneArena. Her content contribution focused on deep software coverage. She was active between 2011 and 2012, producing a ton of news stories on various topics, as well as going hands-on with the Galaxy Note 2.
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