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Is this our first peek into HTC's China-centric OS?

Posted: , by Chris P.

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Is this our first peek into HTC's China-centric OS?

Despite its financial woes and murmurs of the possibility that HTC could follow Nokia and get snapped by a bigger company, the story of the Taiwanese continues on. And though we don't know whether HTC will make a comeback worthy of the company's past, we sure hope the manufacturer is being upfront about its options, and those seem fewer and further apart than ever. It is because of this that HTC's rather peculiar decision to, reportedly, create an in-house, China-centric OS (probably built on top of Android) in hopes of capturing the extremely lucrative market at its doorstep may look risky to some.

Is this our first peek into HTC's China-centric OS?
The snap itself, according to the source, could be of HTC's upcoming Sense 5.5 refresh, but we are not so sure – Sense 5.0 was a major update, it doesn't really make sense that the a minor iteration changes things up as much. Rather, we're leaning more towards the possibility that this is, indeed, our first peek at HTC's possible Android fork, aimed at the Chinese market. As you can witness for yourself, the UI is very widget-heavy – it really looks like a mix of Sense 5 and the tiles you'll find on a Windows Phone device.

So let's say we're correct with our geuss – we're actually really glad to see HTC making a big step like this, even with the threat of a flop ever lurking behind the corner. Why? Well, look at what happened to BlackBerry. Regardless of whether you're a fan or not (we certainly used to be), there's no denying that what harmed the company the most was sticking to the path most traversed and avoiding risk/friction almost religiously. And while this hasn't meant that the company is now suddenly incapable of producing great hardware, the market consensus is telling: something is missing.

In a world where most competitors are being squeezed out of market, we need companies like HTC to make it through more than ever. And if conquering the Chinese market is what it takes to keep the company afloat, then so be it – it sure worked for Nokia.

source: Weibo via Techkiddy

  • Options

posted on 16 Sep 2013, 04:50 9

1. LetsBeHonest (Posts: 1526; Member since: 04 Jun 2013)

Honestly i didn't find it attractive, looks same as sense 5 with a little look from WP's tile interface (of course anything square is not tile or by ms and widget can be any form/shapes with up to date information).
it might get better in final build may be.
looking forward to see a new unique interface rather than just another android ripoff.

posted on 16 Sep 2013, 04:59 1

2. techsavvy.jaz (Posts: 161; Member since: 07 Feb 2012)

I would love to see HTC continue doing what they do, innovate. I love the quality of the materials they use and the effort they put into every product. That's what that makes them unique. I don't mind them taking this route, I just want them to make their presence felt in the market.

posted on 16 Sep 2013, 05:17

3. 110410 (Posts: 23; Member since: 26 Feb 2013)

The real reason why htc is down is because they dont know how to freakin price theyre products correctly.. Theyre always much more expensive than the competition even thoughthey are the least recognisable brand (compare to apple,samsung or even sony and lg)

The one who is suppose to be aggresive with theyre pricing is the least well known. Thats what samsung did w/ theyre phones and even tv's before. look at them now they are the leading manufacturer on those department and now that they have brand recognition they overprice every single product they have like it or not thats just fair play in any industry

plus they have to understand how important

micro sd is

posted on 16 Sep 2013, 05:20 1

4. tiara6918 (Posts: 2111; Member since: 26 Apr 2012)

Can they not base everything on sense5 and BlinkFeed? I really prefer the old sense and I just wish they just kept on improving on that

posted on 16 Sep 2013, 05:32 3

5. volcano (Posts: 348; Member since: 25 Jan 2013)

is this another fail attempt to copy windows phone

posted on 16 Sep 2013, 06:28 1

6. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)

Atleast they didn't copy everything like some companies

posted on 16 Sep 2013, 10:51

10. felisberto (Posts: 34; Member since: 11 Feb 2013)

please provide names.

posted on 16 Sep 2013, 07:06 2

7. bohdan4ik13 (Posts: 111; Member since: 10 Feb 2012)

So, Windoes Phone + widgets for Android. Good luck, HTC, one more reason for quarterly loss.

posted on 16 Sep 2013, 08:04

8. sintruder (Posts: 127; Member since: 30 Aug 2012)

looks widget heavy, not a fan of that but the icons on the dock looks kind of cool.

posted on 16 Sep 2013, 10:30 1

9. veer.d (Posts: 88; Member since: 12 Jul 2013)

hatch can't match the services & price of Xiaomi atleast in china
so in china htc is a fail

posted on 16 Sep 2013, 11:31

11. jaytai0106 (Posts: 1888; Member since: 30 Mar 2011)

HTC gone window with its Android OS... idk... maybe people in China will like it.. Let's all wait and see

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