Huawei's consumer business CEO thinks QHD displays are stupid, hints at making smartwatches better

Huawei's consumer business CEO thinks QHD displays are stupid, hints at making smartwatches better

The many QHD display skeptics amongyou may have found their corporate messiah. That would be Huawei'sRichard Yu, CEO of the comms giant's consumer business, who elaboratedon the trend in an interview. "Your eyes totally cannot identifybetween Full-HD (1080p) and QHD (2560x1440) on a smartphone... so it'stotally nonsense."; "It's very bad for power consumptionand doesn't offer anything in return."; "I think it's astupid thing." are some of the CEO's honest, down to the pointthoughts on the matter.

Granted, the interview did happen onthe eve of the Huawei Ascend P7's launch in Paris, and Mr. Yupresumably had his share of fine Parisian wine at some strategicpoint of the evening, so let's not read too much into his musings.QHD displays are emerging for a reason, and if they weren't goodenough for consumer products as thoroughly evaluated as smartphones,they would have been withheld for another year or two. However, itmust be quite the hurdle to pull off a decent battery life with somany power-hungry pixels, which is why we're curious to see how theupcoming QHD LG G3 and the Oppo Find 7 will perform in this importantregard.

Mr. Yu also commented on quick-chargingtechnology. Reportedly, it "influences the life cycle of thebattery" in a way that makes the manufacturer not feel in a"hurry to implement quick charging on our devices".

The CEO also hinted at Huawei coming upwith more wearable technology, confirming that "we have someprojects which are ongoing" and "are looking to makewearables into something meaningful and make the experience muchbetter." The vendor already introduced a wrist-band of its own,the Huawei Talkband B1 which features an earpiece that lets the useranswer calls without fumbling around for the smartphone.

source: TechRadar



35. DisCHORD

Posts: 35; Member since: Apr 25, 2014

Lets see... At around 320 ppi, if you hold the phone a foot or so from your face, then pixels won't be visible... At around 550 ppi, you'd need to hold it like 2 inches from your face to see pixels... Who the hell holds a phone that close to their face???? Qhd is fairly useless on a mobile device with a 5 inch screen. 1080p is about the highest I'd go on a 5 inch phone... Now, it still doesn't change the fact that samsungs have some of the absolute worst color representations on smartphones..

33. tokuzumi

Posts: 2029; Member since: Aug 27, 2009

Without seeing a QHD screen in person, I'm inclined to agree that QHD screens won't offer the wow factor that 720p screens originally did, and 1080p screens did a short time later. Looking at my Nexus 5 from a normal distance (12-18 inches), I'm hard pressed to notice any individual pixels. On a 40"+ tv, it's going to be great. It's not too difficult to see the pixels on my 46" tv from a few feet away. But on a phone, it's just going to be a marketing bullet point, and people on the interwebs will ask "bro, do you even QHD?"

31. jibraihimi

Posts: 816; Member since: Nov 29, 2011

All the executives who have called some new tech. stupid, were forced to eat their words, after few weeks. When his company will be ready with QHD smartphone, then this very same person, will be telling us that QHD display is new innovation, and revolution smartphone world............

29. wargreymon

Posts: 764; Member since: Nov 05, 2013

What I read was "We cant do it or understand it, therefore its stupid".

26. SonyPS4

Posts: 347; Member since: May 21, 2013

I agree with him. I think better focus making longer battery life and bigger internal storage.

28. HASHTAG unregistered

I agree with you on the battery life, but I don't see a future with an increase of internal storage since manufactures think everyone should rely more on cloud storage.

24. Bishop_99

Posts: 75; Member since: Dec 04, 2013

In other words, Huawei won't be releasing a QHD phone in the very near future :D

17. Doakie

Posts: 2478; Member since: May 06, 2009

I think Huawei needs to start selling its flagship's here in the USA. Even if it's just through Amazon. T-Mobile and AT&T are both friendly to unsubsidized phones with global bands. Start marketing them to these people.

11. csoulr666

Posts: 116; Member since: Nov 04, 2013

QHD displays are being pushed out not because they benefit consumer products, it's because majority consumers think "the more the merrier". Even if they want to push higher resolutions, they should focus on battery usage, or battery tech to be exact. Everyone would love to run their phones for a week with moderate usage.

10. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

No matter how you put it...QHD are for 8 + inch tablets and anything that is beyond 380-400 ppi in my book is utter waste

9. galanoth

Posts: 428; Member since: Nov 26, 2011

I just want 2560x1600 on an 8 inch Nexus tablet. Make it happen Google!

8. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Bake the cookies. Qhd Resolution below 6.5 is BS and waste of resources.

21. Cicero

Posts: 1166; Member since: Jan 22, 2014

You're right. Displays for tablets - YES. So you can add a large battery.

7. MarkArigayo

Posts: 240; Member since: Dec 18, 2013

This man is stupid. His IQ should be under 75. Lol.

19. Hyperreal

Posts: 363; Member since: Oct 08, 2013

Sure. And thats why he is a ceo. Lol.

22. wideallyphan

Posts: 16; Member since: May 09, 2014

why is that? i can't say if i could see the difference between full HD and QHD on a 5" phone, but i know that it would need excessively more power. Given that flagship phones now have an on-screen-time of 10 hours at best, i'd say that it's dumb to implement those screens before we get better batteries or power-saving capabilities.

6. mayur007

Posts: 593; Member since: Apr 10, 2012

i dont agree mobile screen inovation helps the tv innovation ... it gets more toward reality ... any innovation which makes thin even more clear .. is good

23. wideallyphan

Posts: 16; Member since: May 09, 2014

i agree with you regarding the innovation aspect fully. But i don't think we need even power-hungrier screens BEFORE we get better batteries. todays standard is, when you can't get to charge your phone in 2 days, you're pretty much f****d. we may be used to that by now, though i don't think it's ideal.

32. mayur007

Posts: 593; Member since: Apr 10, 2012

Thing is easy which each innovation u find more problems and ques Same thing was said for 1080p but we now have good battery phones, if resolution is the issue then see iphone It even does not have hd display full hd is far Still eats battery.. as mid range android.. The thing the better the innovation , then their will also be a innovation to support it.. Thats what technology is all about .. to make it worth u need innovation even little.. still if it supports then its grt if it is not then waste

34. mayur007

Posts: 593; Member since: Apr 10, 2012

Better technology .. need better innovation .. So if u found 1st step u ll obviously find 2nd as well Whatever the technology Is upgraded, it will be better than previous one .. U can see 1080p screen takes 30% less power than previous gen, thats innovation .. y not welcome qhd as well.. Hope I made my point clear Couldnt edit b4 post due to time ..

5. OmarKS

Posts: 31; Member since: Oct 31, 2013

I agree. I think We really don't need that huge ppi density in a 5 or 5.5 inch display. 1080p is well enough.

15. Jason2k13

Posts: 1487; Member since: Mar 28, 2013

people said 1080p was an overkill to.

18. Hyperreal

Posts: 363; Member since: Oct 08, 2013

But there is a limit. You think you will see a difference between 2k and 4k then? Dont be stupid.

25. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Also, there is barely any native content for those resolutions for now so they should focus on battery and other more essential items before throwing in useless resolution upgrades.

2. timukh

Posts: 295; Member since: Feb 04, 2013

It is stupid till they launch their own QHD smartphone..

27. HASHTAG unregistered

Yeah, only because of their consumers whining about them not having any.


Posts: 399; Member since: Nov 09, 2013

It's actually the other way around.

14. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Well, he is free to express his views... I have seen a difference in UHD and 4K TVs. There will be a difference in mobiles too, either negligible ... technology always improve with time, so QHD implementation is welcome bcoz then only it will be tested in real time and improve over time... if we will criticize then how it will evolve? technology will find a way for better battery too

20. Hyperreal

Posts: 363; Member since: Oct 08, 2013

How can you compare a 5 inch smartphone to a 50 inch tv...?

30. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Who is comparing? I am just using as a reference point, read the next line "There will be a difference in mobiles too, either negligible"... be open when reading something

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