Huawei will launch Honor smartphones in the US this year, says "a lot" of competitors will disappear

Huawei will launch Honor smartphones in the US this year, says
Last year, Huawei started selling Ascend smartphones in the US, and now it’s getting ready to introduce its Honor brand to North American customers.

According to The Wall Street Journal, Huawei wants to launch unlocked Honor handsets in the US later this year, though it’s not clear when exactly it’s going to happen, and neither what models will be available. Huawei Devices Chief Marketing Officer Shao Yang told the WSJ that, since Huawei doesn’t have the marketing budgets of Apple or Samsung, it will rely on digital advertising, rather than TV ads to promote its brand in the US.

Interestingly, Huawei US president Xu Zhiqiang said that it’s not “sustainable” for all smartphone makers to be active in the US smartphone market, and “a lot” of competitors will disappear. Of course, the Huawei exec is confident that this won’t happen to his company.

Huawei is currently selling Honor smartphones in Asia and Europe, having shipped more than 20 million units last year. Some of the most interesting models include the Honor 6 and Honor 6 Plus (pictured below), the latter being a 5.5-inch handset with a unique Duo rear camera. The Honor 6 Plus can be ordered internationally (for $399 plus shipping), though it’s offered via a third-party retailer, not officially from Huawei.

What do you think, can Huawei's Honor smartphones be successful on US soil?

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20 Comments

1. zeljonsu

Posts: 22; Member since: May 24, 2012

the naming scheme is very... very... Chinese. :(

2. lpratas

Posts: 398; Member since: Nov 09, 2011

Chinese like these are convinced and crazy because if they think that are the South Korean smartphone makers that will desappear for give place to them, are very mistaken. They don't have the quality, not even the technologies that have Samsung and LG.

3. Neros

Posts: 1016; Member since: Dec 19, 2014

I love how Chinese manufacturers copy the shape of ios icons. Cute

4. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

They need to improve their SOCs, a custom SOC is fine but they have weak GPUs and updates are still a worry

5. Ghost04

Posts: 522; Member since: May 03, 2014

They will never be successful in US soil . Because they will never work for US government to spy on people . I am not an American neither I want to be . It's better to be a Ugandan, Nigerian og Somalian then American . At least you have privacy . In America there is no such thing as privacy .

6. ngo2dd

Posts: 896; Member since: Jul 08, 2011

Lol you are very stupid.

14. Blazers

Posts: 750; Member since: Dec 05, 2011

Have fun getting your head chopped off in Nigeria. I see a big market for them with prepaid carriers.

7. Joshing4fun

Posts: 1245; Member since: Aug 13, 2010

This reminds me of the very first galaxy s phone. Boo.

8. HTCOE

Posts: 650; Member since: Nov 20, 2011

Apple is king man...gahleee look at how bad their design is mimmicked for success in a company. it's a shame.

9. Furbal unregistered

I want a mate 7 refresh on att so bad....

10. guest

Posts: 372; Member since: Jun 13, 2012

Won't stand a chance agains the Asus Zenphone 2 if Asus decides to launch that here in the US. The price point is just too good!

11. emosystem

Posts: 2; Member since: Jan 04, 2015

Very confident statements. I would say it's too confident for china brand.

12. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Huha and ZTE will never take a chunk of market in the United States, their product image is horrible with all the entry-level trash they kicked out there...

13. TBomb

Posts: 1549; Member since: Dec 28, 2012

Apple will sue them the second it takes 2% Marketshare.... if it gets 2%.

15. InspectorGadget80 unregistered

haha laugh at that title "competition will disappear". Didn't Huwaei just left U.S.? why are they trying so hard making a come back

16. bill718

Posts: 23; Member since: Jul 28, 2014

Huawei would be the first one disappeared in the state, here is why, Their first unlocked phone Mate 2 released few months ago, and promise future os upgrade but failed. How can we trust them????

17. darkkjedii

Posts: 31258; Member since: Feb 05, 2011

Huawei is making iPhones 6 pluses.

18. Tracy1988

Posts: 208; Member since: Dec 18, 2014

If they want to be success in the US, they'll have to redesign their current flagships and get rid of their UI. How about pure Android with unlocked bootloader, stereo speakers on the front, metal frame all around, 4.7 to 5 inches IPS+ or Super AMOLED, microSD card slot and a good size battery. Midrange Soc and 2GB RAM are fine. No water proof needed. If they can do that and match the price with Asus Zenfones, they'll take out those midrange overpriced Samsung's for sure.

19. rnagic

Posts: 215; Member since: Jul 13, 2014

They won't though. They'll probably crap out a bunch of ugly phablets because that's what they think us Americans want.

20. Chuck007

Posts: 1411; Member since: Mar 02, 2014

Stop dreaming Huawei. It's like you have a chance selling your Chinese SOCs in the USA to begin with. Xiaomi has a chance to make a bang when it hits the USA with its cheap pricing (which will force other OEMs to reduce prices). Huawei... what kind of advantages do they have? Maybe utilize that national research budget in 2020 and reveal your state owned arse?

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