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Huawei says it'll be stepping up its game, is working on ceramic/metal smartphones

Posted: , by Chris P.

Huawei says it'll be stepping up its game, is working on ceramic/metal smartphones

Pressure on manufacturers is mounting, as consumers are increasingly displeased by the sea of plasticky smartphones thrown their way. Chinese Huawei, the current number three manufacturer worldwide, seems to be well aware of that, as suggested by an interview the company's Chief Marketing Officer gave for Trusted Reviews. 

Shao Yang, the executive in question, has confirmed that the vendor is exploring more premium options when it comes to smartphones, including metal and even ceramic.

“We are trying out new materials like glass and ceramic so we will become less and less focused on plastic.”

According to Yang, and that is a notion that has been brought up a whole lot lately, the materials used in the construction of a smartphone are central to the overall satisfaction with it. This means that Huawei will be focusing less and less on plastic, as it explores what it can do with a more premium set of materials. Despite popular opinion, however, polycarbonate is an extremely practical choice when it come to smartphones, as it is both durable and tough, and a switch to something fancier, like ceramic or glass, entails design and architectural difficulties that make the entire process even more expensive.

Huawei has also confirmed that metal-clad phones are something it is considering very seriously, and we get the feeling that the vendor is dead serious. Apparently, the company is intent on following up from the Ascend P6.

We will have more and more metal phones definitely,” Yang told Trusted Reviews. “We think people are very welcoming to metal phones and they think glass is also a good material but plastic is not so good,” he adds. “Consumers are very willing to have something new. Everything new, if it is a good quality, will get very good feedback.”

We sure like it when manufacturers share their ambitions, and with mounting pressure from local rival Lenovo, we sure are expecting Huawei to step up its game. Hopefully, the company will deliver on these promises, for we sure would love a break from a plastic-only world.

  • Options

posted on 13 Mar 2014, 09:07 5

1. cheeseycheeser (Posts: 413; Member since: 24 Mar 2011)

Plastic has such an awful stigma, and I don't get it. Sure, aluminum, metal, glass, ceramics, etc. look great, but plastic does too. The only "cheap" thing about the Galaxy plastic (which was polycarbonate, same as the One X) was its glossy finish. It is/wasn't that bad! The iPhone 5C is made of plastic, and I personally prefer the design to the 5s. Plastic is sturdy, practical and often a good choice. Most just hate the word plastic.

posted on 13 Mar 2014, 12:24

8. grahaman27 (Posts: 361; Member since: 05 Apr 2013)

there is no dought that plastic is the most practical.

But, so is a camery; I dont want a camery.

posted on 14 Mar 2014, 05:03

10. aksa123 (Posts: 341; Member since: 30 Jan 2014)

Becoz huawei's plastic feels cheap, that's why they want to change it lol.

posted on 13 Mar 2014, 09:10

2. amro99 (Posts: 109; Member since: 29 Nov 2012)

I have had 4 products from Huawei, 3 of them not by choice (my ISP modem & router) and one smartphone. they all died within the first year of use. totaly low-grade brand!

posted on 13 Mar 2014, 09:17 1

3. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

But Ceramic will break.

posted on 13 Mar 2014, 10:36 2

6. papss (unregistered)

Wasn't the evo's white back ceramic?

posted on 13 Mar 2014, 20:22

9. roscuthiii (Posts: 2233; Member since: 18 Jul 2010)

You need to do more research on what can be done with ceramics.

posted on 13 Mar 2014, 09:38

4. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)

Interesting...I wonder how would a phone made of ceramic look like, hope it won't break easily. New stuffs are always a welcome so bring it on!

Now, where's Huawei's flagship?

posted on 13 Mar 2014, 10:35 1

5. papss (unregistered)

I still think a good quality polycarbonate is the best option.. I blame SS for this push back by customers because of their use of materials is typically awful, the hyperglaze, flexing backs, cheese all faux aluminum..

posted on 13 Mar 2014, 11:51

7. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)

What an utter bullsh*t! Plastic isnt necessarily ugly or cheap. There are nice examples of beautiful plastic phones like nexus 5/7 (2013), some xperias, htc one x and desire mid-rangers, nokia lumias and my samsung galaxy S II.

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