Here's why Apple's iPhone charger is so expensive

Here's why Apple's iPhone charger is so expensive
Ever wondered why something as small and as simple as the iPhone charger can cost around $30? You’re, of course, right to notice it’s small, but it’s not as simple as it looks on the inside and that’s one reason justifying Apple’s pricing policy - its adapter is much safer than what many other manufacturers offer and even goes atop some technical requirements to bring even better quality and safety.

Ken Shirriff tore down one of those adapters to get a deeper understanding of what drives the price and found out some interesting things, and an in-depth analysis you can check out on his site at the source below. And here are the technical details about the iPhone charger:


Still, there’s a hefty premium on the price as you’d expect, but at least now you know what justifies it, right?

source: Ken Shirriff via Gizmodo


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50 Comments

1. darktranquillity

Posts: 285; Member since: Feb 28, 2012

Simple, iphone is overpriced same goes with the charger.

30. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

0402 SMD resistor = $0.002 0805 SMD capacitor = $0.007 SMD transistor = $0.02 fusible resistor = $0.03 1A 600V (1J) diode = $0.06 thermistor = $0.07 Y capacitor = $0.08 3.3uF 400V electrolytic capacitor = $0.10 TL431 = $0.10 1.5uH inductor = $0.12 SCD 34 diode = $0.13 2801 optocoupler = $0.16 1HNK60 transistor = $0.22 USB jack = $0.33 100uF tantalum capacitor = $0.34 L6565 IC = $0.55 330uF tantalum polymer capacitor (Sanyo POSCAP) = $0.98 flyback transformer = $1.36 Does it look like ~ $30.00 ? OVERPRICED!

48. saadgadit

Posts: 8; Member since: May 23, 2012

And the amount of research they put in to place ol this stuff where it is??

49. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

You think that it took a lot of time to make researches? + $0.05 for each device and here you go...

34. sithman

Posts: 299; Member since: Apr 21, 2012

Awww shutup

42. InspectorGadget80 unregistered

EXACTLY!

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Somehow, I suspect there is a design patent held by Apple on their charger. Sigh.

3. andro.

Posts: 1999; Member since: Sep 16, 2011

To be honest all proper decent phone chargers are safe and efficient as long as they are not the 5.99 bargin basket variety. We stocked official apple chargers but no longer do because they didn't sell as nobody bought them or wanted to spend so much for so little,its the apple overpricing policy as usual. A decent 3rd party apple charger was half the price and outsold the apple branded one 20:1. Seeing an offical apple charger side by side in a store almost double the price of official htc,samsung,sony micro usb chargers really puts the apple cash gouging policy into perspective.

7. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I know what you mean. People will always go for the cheaper ESPECIALLY if it comes from a decent 3rd party manufacturer. +1 you Mr. Bender! lol

31. gallitoking

Posts: 4721; Member since: May 17, 2011

keep enjoying those plastic phones with a cheap charger... not my fault you can afford a above average charger..

33. remixfa

Posts: 14605; Member since: Dec 19, 2008

you need new lines. you and taco both. its so tired and stupid. I expect better trolling out of you, gallito. now become a man troll and take it to the next level!

37. RazaAsad

Posts: 100; Member since: Nov 24, 2011

:) Love your comment. I have the same opinion about both and in beginning I assumed they did that on purpose to spoil Apple's brand image and then I learned they are plain "stupi*". It is said "An intelligent enemy is better than a dumb friend" :) No offense.

38. gallitoking

Posts: 4721; Member since: May 17, 2011

I am not here to agreed with everyone... fandroids are the dumb ones... saying the Apple chargers is expensive when their inferior charges cost about the same...look closely and will see who is dumber

39. andro.

Posts: 1999; Member since: Sep 16, 2011

what gave you the impression we can't afford it?! I could easily afford to buy dozens but having enough mental sense means I can get the exact same elsewhere for a much better price. Its hilarious how I fans trolling has now gone from "you have cheap phones" to you have below average chargers!

43. InspectorGadget80 unregistered

keep enjoying your FRAGILE GLASS PHONE

50. ChollaAnythingApple

Posts: 9; Member since: Apr 14, 2011

i agree with you.

4. xtplnet

Posts: 61; Member since: Mar 03, 2012

I am sure Apple design for the products are topnotch but they are not as revolutionary as Nokia . They amaze me with Nokia N9 and Nokia Pureview.

19. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Do people even know the meaning of revolutionary anymore? What so revolutionary about the N9? and sure the Pureview is the first phone with a 40+ MP camera, but it still runs Symbian, what so revolutionary about that?

25. xtplnet

Posts: 61; Member since: Mar 03, 2012

I am sorry dude , to undustand what revolutionary about N9 you have to use it once . Its simple swipe UI and Polycarbonate material make you wana keep the phone in hands all time.

5. wendygarett unregistered

only haters cant afford it :)

29. humandroid

Posts: 58; Member since: May 11, 2012

And only retards insist on it :)

36. wendygarett unregistered

Yup thats me :)

44. InspectorGadget80 unregistered

so you rather spend 30$ on a expensive charger rather then save money for gas or other needs? I think you're the only hater & idiot on here. At least we can remove and replace OUR BATTERY unlike your crappy enclose door

6. e.wvu unregistered

Since the charger is soooo innovative, they must charge you a fortune for it.

35. Lucas777

Posts: 2137; Member since: Jan 06, 2011

it is pretty innovative though.. for example it turns the power on/off 70,000 times a second just to make sure it gets the right voltage... and i personally would never spend the money for one, but it is innovative-- idk if said innovations are necessary though

8. spikyhead

Posts: 3; Member since: Mar 29, 2012

Oh the hype again.

9. pandamaja

Posts: 16; Member since: Oct 18, 2011

Artice: NOPE. Its expensive because it has an apple logo on it somewhere.

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

zomg, they crammed an extra 2mm of wiring at a cost of $0.001. That soo justifies the hefty price tag!

11. bigbmc26

Posts: 43; Member since: May 10, 2012

Am I missing something? Most OEM charge $30 for the USB charging adapter. BlackBerry has it for $29.99 on their site. Samsung has it for $29.99. They're all overpriced, lol. I guess the difference is retailers have the option of discounting the other OEMs. Nazi Apple doesn't believe in discounts, that would take money out of their pockets.

12. ibap

Posts: 867; Member since: Sep 09, 2009

bigbmc has it right. MSRP is largely a joke these days. Except when it is Apple. Even the comment earlier about the 5.99 bargain bin variety - discontinued designs that were manufactured in large quantities can often be had for that price or less, and are OEM. They work fine, and let you keep chargers easily in multiple places. Until they figure out how to put a really long-running battery in heavily used phones, you need to do this.

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