Here is why Apple unveiled the iPad 4 now

Here is why Apple unveiled the iPad 4 now
We are honestly surprised by Apple’s announcement of the new fourth-generation 9.7-inch iPad. Cupertino shocked us earlier in March when it brought a whopping 2048 x 1536-pixel screen to the tablet scene, accelerating the pace of the industry.

It’s clear that the third-gen iPad has no problem appealing to people and sells like hotcakes. And yet still, half a year or so after its launch it gets updated. Why?

Two big reasons. First comes Microsoft Surface, the first big fat reason. For Microsoft tablets and Surface are an extremely important launch. The third-gen iPad still looks competitive against the Surface, but having an even newer one with a chip delivering double the processing and graphics power just blows the Surface out of the water.

Second - Lightning. The third-gen iPad comes with the old 30-pin connector and it just makes no sense to have this inconsistency with the iPhone. The new fourth-gen iPad has Lightning now, and that brings unification in the Apple mobile ecosystem, and that’s something Cupertino is particularly proud of.

And finally, of course it’s the Holiday season. The new iPad comes with expanded compatibility for 4G LTE networks, and that means that more people in more countries will have a huge new reason to buy it - faster speeds.

Apple shocked us with this announcement, but it’s definitely not something that lacks logic as it might seem at first glance. Apple brought the Nexus 7 in a very direct battle against the iPad mini, making it painfully obvious that the company is following every step of the competition. This is a carefully timed step, and if it wasn’t to suppress Microsoft Surface sales, it definitely sends a message to that rumored upcoming 10-inch Nexus tablet. It’s not going to have it easy.

Why do you think Apple announced the iPad 4 right now instead of the usual March next year? Let us know what you think about our suggestions and don’t hesitate to share your thoughts in the comments below.



1. plgladio

Posts: 314; Member since: Dec 05, 2011

Apple fans will be happy today.

47. Smart

Posts: 76; Member since: Aug 20, 2011

Blows the "surface" out of the water......I will tell u what the ipad 4 blows.... it blows apple ifan's ass out of the water....I feel pity on ifans the world over....not only are they cheated on massive scale they are even made to feel miserable about their relatively new stuffs.... I am absolutely sure the future ipad 4 owners will show it off to new ipad (ipad 3) owners and make fun....mindless zombies..... Will not hold a candle against surface....not even against surface RT Running short of words here guys......cant express my pity for ifans....little help...

54. AamirSIII

Posts: 187; Member since: Oct 04, 2012

hahahah.... true dude! now dont call me apple fanboy cause i am a Samsung fanboy. i have 2 samsung phones S3 and Wave, samsung washing machine in my house ;), samsung tv, samsung microwave and samsung monitor and also samsung refrigerator... LOL :D but hey we should all except two thing about apple... 1- their hard is really great. (not including this ipad mini cause of lowed down scree res) 2- the no of optimized apps for their tablets! now dont call me apple fanboy cause i am a Samsung fanboy. i have 2 samsung phones S3 and Wave, samsung washing machine in my house ;), samsung tv, samsung microwave and samsung monitor and also samsung refrigerator... LOL :D

71. app_droid_soft

Posts: 42; Member since: Sep 09, 2012

Did your mother bring you from a Samsung factory??

65. hwaism

Posts: 10; Member since: Oct 11, 2011

you are pity

75. Nadr1212

Posts: 741; Member since: Sep 22, 2012

I think Apple announcd the iPad 4 because They wanted people to wait for their product instead of other companies' tablet & convertibles

48. AnTuTu

Posts: 1592; Member since: Oct 14, 2012

According to iFans:- WoW its very cool and revolutionary. They have never made this kind of product before. According to a Real Tech Geek:- It is just the same, overpriced, overrated piece of crap.

56. kingpet13

Posts: 139; Member since: Feb 02, 2012

I think a real tech geek will admit that it has a good screen. Until SS releases the nexus 10, than we can laugh at every part.

57. plgladio

Posts: 314; Member since: Dec 05, 2011

Good screen, in what way?

58. legokangpalla

Posts: 6; Member since: Oct 23, 2012

Hmmm, so what you are saying is Chrome book 2 with Exynos 5, an ARM15 based SoC that is twice faster than A6X is only 245. Seeing only the screen resolution is the redeeming factor here, you would pay 1000-200 = 800 dollars for that screen alone? Just between you and me matey, full LED screen with twice that resolution is cheaper than that.

2. Savage unregistered

People who have iPad 3's hold on. Unless you are keen on wasting money on new adapters.

3. yowanvista

Posts: 341; Member since: Sep 20, 2011

Not much of an iPad 4... More like the iPad 3S.. Am I correct in thinking you can now buy an adapter for an HDMI port, SD Card reader etc? So these aren't bundled with it? So £30 per adapter I bet? Why the fudge not just build those into the darn device?

10. maxican16

Posts: 364; Member since: Sep 29, 2011

Apple........ the search for more money.

16. omarr

Posts: 149; Member since: Sep 15, 2012

It is more likely to be (rebrushed iPad 3)

25. Bridgep0rt

Posts: 43; Member since: Apr 04, 2012

Like he said. its a Ipad 3S

39. Peter27

Posts: 233; Member since: Jul 13, 2012

no, it's still the same iPad 1 SSS

74. thelegend6657 unregistered

Not iPad 1 SSS because during the transition to iPad 2 the design changed . So it's more like iPad 2SS

43. XPERIA-KNIGHT unregistered

thats exactly what it is........they're losing it :(

63. RichieRich379

Posts: 25; Member since: Mar 23, 2012

ipad 2 was better than ipad 3 , connected much faster to the internet and battery seemed to last longer.

4. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Apple is overpriced BIG time. $500.00 for 16GB is just loco. Also why would anyone want to buy an iPad 4 when the Nexus 10 will come out with a MUCH better price point compared to the iPad 4. Also let's not forget Microsoft. Their Surface tablets will actually be machines that can be used in business just like a PC. So who ever gets an iPad 4 will definitely be shooting themselves in the foot. lol

9. tggoulart

Posts: 24; Member since: Jun 22, 2012

its cheaper than the surface

15. Aeires unregistered

Yeah, MS missed that big time. True, it does have a more robust OS, but people are influenced by pricing more than that.

19. Aaron_R96 unregistered

That's cause the Surface is the better product. (although I will admit that usually better products than Apple products are usually still cheaper anyway - but this is an exception, and worth it.)

20. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

That is because it's not going to be a true work horse like the Surface tablets are going to be. The iPad 4 is a TOY not a true work PC like the Surface tablets will be. lol The iPad 4 is an insult to anyone who purchased an iPad 3 or the "new" iPad. Like yowanvista said the iPad 4 is really an iPad 3S. lol

21. nobelset

Posts: 270; Member since: Oct 17, 2012

My a$$

29. Bilpocalypse

Posts: 301; Member since: Oct 13, 2012

Its not cheaper actually. A 32gb surface is the same price as the 16gb Ipad 4. The surface is only higher when you throw in the touch cover.

52. dmckay12

Posts: 243; Member since: Feb 25, 2012

The price is pretty amazing when you consider all the stuff in and on the Surface. The development of the amazing OS and the Magnesium (lighter, stronger, and much more expensive than aluminum) body and the screen should put it over the iPad's price.

5. tusshharish

Posts: 342; Member since: Oct 23, 2012

third reason... under pressure of other tablets and growing compitition of tablets

6. tggoulart

Posts: 24; Member since: Jun 22, 2012

apple done well of presenting the ipad 4 to compete with the surface, i like both but i have an ipad 3, ill buy one of those next year

66. BadAssAbe

Posts: 506; Member since: Apr 22, 2011

Apple makes great stuff but you need to know Apple does overcharge on EVERYTHING they sell and by buying their products you are not helping anyone get their moneys worth. This is the real reason apple is a bad company.

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