HTC

HTC reached new all-time low in February; revenue declined over 75%

HTC reached new all-time low in February; revenue declined over 75%
The HTC U12+

HTC kicked off 2019 with what turned out to be its worst month on record. But with no new releases so far this year, it turns out February 2019 was actually even worse.

For the 4-week period ending February 28, HTC generated just $20.2 million in revenue from its global sales of smartphones and VR headsets. The latest figure represents a decrease of over 37% from the month of January, which was when the company reached an all-time low of $32.7 million. To make matters worse, it equates to an even bigger year-on-year drop of 76% – HTC generated $84.7 million twelve months earlier.

As for what HTC’s going to do about improving the situation, the brand stated back in December that its focus for 2019 would be turning a profit and regaining market share. This will be achieved through the release of a high-end flagship and multiple mid-range offerings at some point later this year.

In the meantime, HTC could begin licensing its name to other smartphone manufacturers. It was reported recently that the brand is in talks with up to three Indian companies regarding a potential agreement. Nothing has been finalized yet, but if the company does sign a deal it could prove to be a good cash generator.

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14 Comments

1. User123456789

Posts: 400; Member since: Feb 22, 2019

Wishlist 1) u13 - SD855, 6 + 64 / 6+128 - 6" QHD wrgb LCD ( at least 550 nits, 1:1350 contrast, 3.450 sunlight contrast) - 48MP f1.8 27mm + 13MP 1/3" f2.2 54mm - dual selfie 8MP f1.8 1/3.6" ( 19 mm and 23mm) - 3900 mAh - Android 9 - need of android 10 before xmas 2019 - $820 2) u13 pro -SD855, 6 + 256 - 6" QHD poled - 48MP 1/2" f1.8 27mm + 13MP 1/3" f2.0 54mm + 12MP 1/2.8" f1.9 15mm - Selfie dual : 13MP 1/3" f1.7 19mm + 8 MP 1/3.6" f1.7 23mm - 3700mAh - android 9, android 10 befpre xmas 2019 - $920 Both cant have notch, nor ugly hole ...

3. notfair

Posts: 687; Member since: Jan 30, 2017

why lower battery on the pro? and where the f is the 3.5mm jack and the expandable memory or the ip certification. without the aforementioned things the phones shoud not cost more than between 500 and 600 usd.

8. User123456789

Posts: 400; Member since: Feb 22, 2019

Oled...

9. User123456789

Posts: 400; Member since: Feb 22, 2019

I forget the jack. But all flagships HTC have ip rating and sd slot already

2. T-Dizzle

Posts: 150; Member since: Jul 21, 2015

This is sad. I had the original Droid Incredible and now I don't even look at HTC when looking for a new phone. I'm buying an S3 Pro from Umidigi because the experience on it will be more like the Droid Inc than anything that HTC makes now.

4. shm224

Posts: 232; Member since: Mar 19, 2015

Hmm.. I thought they sold their smartphone group to Google last year? Are they still making phones?

10. User123456789

Posts: 400; Member since: Feb 22, 2019

They sold part of the people and facilities. They did not make pixel 3, was foxconn this time.

5. Abdbaas

Posts: 134; Member since: Apr 05, 2016

They should fire all their execs in the phone division seriously. It's been going down for years now

6. Vokilam

Posts: 1031; Member since: Mar 15, 2018

I feel bad for HTC, I didn’t know there was any room left for decline.

7. Feanor

Posts: 1292; Member since: Jun 20, 2012

I think HTC is even more hopeless than Sony, because they have no leverage; Sony can still bleed money that other divisions generate, and they can also try to finally put together a convincing entertainment-focused smartphone that leverages their expertise in the entertainment business (they are trying to do just that with the Xperia 1 but they are really still not there). I think the only way for HTC is to become supplier for other bigger-name OEMs like Google. I think their brand means almost nothing to the market anymore.

11. CEDEOTB

Posts: 342; Member since: Nov 21, 2016

How hard is it to give people the things they want in a phone? This company has been stubborn. Bring back the headphone jack and un-notched display and you have a winner.

12. vinnieti

Posts: 4; Member since: Feb 14, 2019

HTC makes good premium smartphones, but Samsung ran over everybody with their marketing over the years. Walk into any carrier, tell them you want anything but an iPhone and they'll take you to the Samsung display. Most sales associates couldn't tell you any other Android phones in the store besides Samsung phones. It's too late for HTC in the west, Samsung and Apple own brand recognition. They have the right strategy going after India and developing markets.

13. alvxxxzmx

Posts: 20; Member since: Jun 07, 2018

Help The Company. I seriously want the old players to come back.

14. thedigitaljedi

Posts: 2; Member since: Mar 07, 2019

I just upgraded my HTC 10 to a Samsung Note 9 and I have one day to return it, my 10's battery won't hold a full charge but, based on this article and tweets I've seen I'm feeling like returning it and waiting it out to see if HTC can deliver a smartphone that would be carried on Sprint's network. Things that have you say Hmmm

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