Google’s new holding company now “owns” the whole alphabet, sort of

This past summer, Google pulled a maneuver that caught pretty much everyone by surprise, creating a holding company to oversee all the different businesses the enterprise found itself pursuing.

While it does not substantially change what Google and the other business units are doing, it makes it easier for the company as a whole to explore new ideas without perceptions that the cornerstones (search, Android, YouTube, ads) were being neglected.

During that announcement, Alphabet aptly unveiled a most apropos URL for its webpage, www.abc.xyz. That gets the message across, right? Well the brass in Mountain View also wanted another domain, and frankly, it should come as no surprise to anyone. Now, www.abcdefghijklmnopqrstuvwxyz.com is officially the domain of the company called, Alphabet.

There’s no word about how much was paid to acquire the domain, first created in the late-90s and never put to use. At the time of this writing, the domain does not resolve to any type of working website, but we imagine it will redirect to the original Alphabet page in short order.

via: re/code