Google to develop Nexus devices entirely in-house as Apple does with the iPhone
posted by Ben R. / Feb 01, 2016, 3:11 PM
The fact that Apple's devices and software are all designed under one roof is considered pivotal to the generally smooth, harmonious user experience. While Android has gotten much slicker in recent years, the fragmented nature of the open-source OS means that the UX can shift dramatically from device to device -- an issue that Apple rarely encounters.
The Pixel C tablet is an example of Google's purported Nexus ambitions in action. The company made the slate itself, designed the software, and created the entire project in-house. The same can be said for the Chromebook Pixel notebook. But while Google hasn't produced a great deal in terms of mobile hardware thus far, there's no question that the company has the necessary resources to turn Nexus into its very own iPhone / iPad-esque venture.
Per a report from The Information, Google CEO Sundar Pichai has spoken internally of his company's intention to command more control over Nexus line from both a software and hardware aspect. Nexus products would likely benefit from this system, since Google could streamline the Android experience and deliver the software on its own terms. Subsequently, the belief is that the Android brand would command more respect, particularly at the higher end of the market. Reading between the lines, it would seem that Google is gunning for a chunk of the market in which rival Apple is heavily invested.
The notion of a high-end, Google-crafted Android handset does have a certain level of appeal. By the sound of it, though, those with lower budgets may have to look elsewhere -- perhaps Motorola -- for a near-stock experience without the heavy price tag as Google takes aim at an old adversary.
Would you like to see a straight-up iPhone rival made entirely by Google, running Android? Let us know down below.
Posts: 522; Member since: Apr 28, 2014
posted on Feb 01, 2016, 3:14 PM 28
Posts: 10; Member since: Sep 22, 2015
...THE ROCK HAS COMEBACK TO....
posted on Feb 01, 2016, 3:38 PM 2
Posts: 7225; Member since: Mar 16, 2013
This really should be their Project Ara module devices. Nexus and Project Ara would be the perfect marriage. Anyone or OEM can create modules for a Ara device. This would be the ultimate. Hurry up Google and make this happen sooner than later.
posted on Feb 01, 2016, 6:03 PM 7
Posts: 222; Member since: Aug 01, 2013
They should this would give them more of an identify instead of having different manufacturers and designs
posted on Feb 01, 2016, 3:17 PM 2
Posts: 521; Member since: Oct 27, 2015
Disgruntled OEMs will fight back
posted on Feb 01, 2016, 3:17 PM 5
Posts: 290; Member since: Oct 29, 2012
What are they going to do - switch to Windows Mobile? :)
posted on Feb 01, 2016, 3:33 PM 23
Posts: 6023; Member since: Dec 30, 2010
Exactly. And the only difference between this and the way it was before is Google had to pick an OEM. If they havent fought back by now with the seemingly favoritism they showed Samsung....this wont mean a thing. I just wish they still had Motorola.... :-( I know that might have caused anti competitive concerns but whatever....
posted on Feb 01, 2016, 4:12 PM 1
Posts: 5029; Member since: Mar 30, 2015
they wont fight they will adapt thats all. They will still be able to use the OS and now they will have more incencitive to be faster in the update departement and bring more to the table than features.
posted on Feb 01, 2016, 3:48 PM 0
I think all OEM'S should have stock android on their phones. Then throw in a few extras like Motorola and Sony do. Updates will be a hell of a lot quicker also.
posted on Feb 01, 2016, 3:22 PM 3
Posts: 1406; Member since: Dec 28, 2012
But that would make it a giant spec race... worse than it is.... since that's the only thing that would differentiate phones.
posted on Feb 01, 2016, 3:30 PM 5
Posts: 5029; Member since: Mar 30, 2015
Nope make all those features we can uninstall ( whitout using root ) as a special market for specific brand. Like all those features Samsung put in there phone why not make it possible to install and uninstall them as we want just like apps? HTC and Sony are doing this and its work well.
posted on Feb 01, 2016, 3:50 PM 1
Posts: 3086; Member since: Feb 06, 2013
I bet many people don't know what exclusive features people can download on their HTC and Sony. While if the same feature is pre-installed in Samsung, then people are likely to use it. Those which people didn't use are already removed by Samsung. I guess the people in Samsung know more than u or me.
posted on Feb 01, 2016, 6:27 PM 0
Posts: 5192; Member since: Oct 28, 2013
The problem OEMs had with Symbian was it had no identity, OEMs like to differentiate with the UI, that simple. If you don't think so, then it they are tard for spending millions to design, update, fix, debug all the custom code they put in. You make it a one trick pony and might as well just have a single OEM like iPhone does, it's why OEMs are resistant to WP, they have spent millions into Android design.
posted on Feb 01, 2016, 9:53 PM 0
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