Google didn't expect the Nexus 6 to be in high demand, hence the supply constraints

Google didn't expect the Nexus 6 to be in high demand, hence the supply constraints
Ever since its release back in November last year, the Google Nexus 6 has been constantly in and out of stock. Customers wanting to buy the handset via Google Play were often unable to do so. Earlier this month, Motorola (the manufacturer of the Nexus 6) started offering the smartphone via its own website, but that didn't really solve the problem (right now, the 64 GB Nexus 6 is out of stock anyway).

Of course, all this means that there's demand for the Nexus 6. Google today reported its Q4 2014 results, and, during the earnings call, the company's CFO, Patrick Pichette, also talked about the Nexus 6. Pichette said that the device was "very well received as a new phone," but "we had real issues and were unable to secure sufficient inventory to meet the demand we had forecasted."

Unfortunately, Google's CFO didn't elaborate on what forecasted demand meant. Thus, we've no idea exactly how many Nexus 6 units were sold until now. In any case, given its high price (starting at $649), it's somehow understandable why Google didn't foresee that it wouldn't be able to meet demand.

Besides Google Play and Motorola, other places where you could find the Nexus 6 in the US are Best Buy, AT&T, Sprint, T-Mobile, and US Cellular. Have you bought one yet?


Related phones

Nexus 6
  • Display 6.0" 1440 x 2560 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 805, Quad-core, 2700 MHz
  • Storage 64 GB
  • Battery 3220 mAh(24h talk time)

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49 Comments

1. eldyagustius

Posts: 182; Member since: Oct 30, 2013

I really love the nexus line, so I decided to use nexus 5. But why google couldn't never be more commercial? Why is it so hard for google to seriously market their nexus lines?

6. wacqy

Posts: 3; Member since: Jan 14, 2015

Look at Google's business model and you'll understand why they don't have a big incentive to push their Nexus line too much.

52. Niva.

Posts: 440; Member since: Jan 05, 2015

Yes, that is the very stupid part of the Google business model. The way they run Android causes fragmentation and has turned into a nightmare because they refuse to force their "partners" to provide updates on time. This shouldn't even be a question for debate, the core of Android which uses a linux kernel should be able to run on any device ever produced. Even the Nexus line gets abandoned within 2 years and receives no updates. Google was dumb to underestimate the demand for nexus devices. Google was extremely dumb to discontinue the nexus 5 (or not refresh it.)

16. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Nexus is Android developer reference device. Google never intend it to be too commerical. They don't want to give phone OEM the impression that they are directly competing with them on hardware sales.

39. camera531

Posts: 346; Member since: Jun 30, 2012

Maybe in the past, but when you put it on every major carrier, you're directly competing with OEM's. Google is simple horrible at everything involved with launching and maintaining a product. The Nexus line has been a complete disaster for many years. Availability has been a complete joke since the Nexus 4. And it's a huge shame because for the most part, they're great phones (despite the fact that they have the worst screen calibrations EVER).

45. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

i have the original Motorola Xoom. Use it extensively to test app. They can download apps that are not available for other tablets and phone.

48. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Fully agree with joey: directly competing with the OEMs would be a bad business for Google, as they could decide to go for some other OS. Theis business is in making software and selling services, not HW. (And I'm an Nexus fan, the S in my Android is for my old Nexus S, so I would love that they get more options/better availability, but I understand their limitations)

50. bambamboogy02

Posts: 834; Member since: Jun 23, 2012

VZW Verision, Where are you!?

4. Gp_Customs

Posts: 269; Member since: Jan 14, 2015

The N5 and N4 had a sexy design. This looks very curvy.

21. GeekMovement unregistered

+1 The Nexus 4 design was my favorite.

29. hurrycanger

Posts: 1755; Member since: Dec 01, 2013

Same here. And to me it's the most beautiful Nexus device yet.

49. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

If we talk just about design I fully agree with you.

5. dmn666

Posts: 244; Member since: Oct 19, 2011

Same old BS every year and it's been effing six years. Keep on making 20 phones a day and selling out right away. Just don't whine like a little biatch during your quarterlies. The least Google should do is fire those douchebags in charge of nexus sales.

19. vincelongman

Posts: 5623; Member since: Feb 10, 2013

Some say the older Nexuses like the 4 & 5 were sold at basically break even or lose Hence why they were $350 instead of $650 So Google didn't really care about sales since they made no profit from them or a lose They have no excuses with the $650 Nexus 6 though

31. Professor

Posts: 223; Member since: Aug 02, 2013

20 phones a day? The Nexus 4 and the Nexus 5 maybe were available (from the PlayStore) at a rate of 20 phones per day, but the Nexus 6 was only available for a few seconds the first day it was announced, and never ever has being in stock again (at the PlayStore)... . I have been trying to buy a Nexus 6 (64GB ver) but seems that Google is only interested on selling it tru the carriers, since they put it on sale the first day and once they sold the few units that they put on the site that day it has been out of stock since that day... T-Mobile has it on stock but only in 32GB (the 64GB version is on back order). But I don't want to buy the phone at T-Mobile or at any other carrier anyway because it will come with the carriers bloatware. Thats the reason that I continue waiting to see if one day before year 2016 Google decides to sell a few hundreds again at the PlayStore. My second choice is to forget about trying to get a Nesus 6, buy a LG G3 and root it to remove all the useless software that LG (and the carriers) install on it, and install a barebones stock Android 5.0 software... I don't like phones with too much bloatware (or useless programs). Google already installs way too many useless programs that are even imposible to be removed, to have a phone with even more manufacturer and carriers bloatware...

8. seven7dust unregistered

honestly was 2014 the year of the phablet ? Apple sold so many iPhone 6 pluses and now even google usually low volume nexus line is selling well. note 4 seems to be selling as well as any note sereis should too. I still prefer compact phones though, it's funny how 4.5" and 4.7" is called compact now.

9. medicci37

Posts: 1361; Member since: Nov 19, 2011

So same bs excuse as the last time

10. TimCook

Posts: 450; Member since: Oct 23, 2014

The Nexus 6 is a great phablet, Easily the second best after the iPhone 6 plus.. Good job

14. You_Dont_Say

Posts: 431; Member since: Jan 26, 2015

Although I completely disagree with you, this post is hilarious. Your troll game is epic.

22. avatar_akira

Posts: 13; Member since: Aug 25, 2014

better change your name to TrollCook

32. alrightythen

Posts: 35; Member since: Jan 07, 2015

Nothing can beat the iphone 6 plus. NOTHING

46. roobs

Posts: 96; Member since: Mar 18, 2013

I agree that the iPhone 6 plus is a great device. But the nexus 6 is a better all-rounder :)

59. zachki17

Posts: 294; Member since: Sep 14, 2014

Best phablet is the note 4 .. Stupid fanboy

11. Mxyzptlk unregistered

I'm calling bs here. They should have known the demand for the Nexus is there. Google and Motorola need to do better.

17. BobbyDigital

Posts: 2124; Member since: May 29, 2014

I'm calling BS on your comment as you always troll anything by Google and Motorola. At least be witty with it like Tim Cook.

41. Mxyzptlk unregistered

I'm not feeding you.

42. BobbyDigital

Posts: 2124; Member since: May 29, 2014

And no one is feeding you. Except maybe your buddy Darkk.

47. Mxyzptlk unregistered

Like your buddy meanestgenius?

57. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Are you saying MeanestGenius is feeding you too?

12. greenelektron

Posts: 537; Member since: Sep 10, 2014

It will sell better if it was sold at $450 base model. I still have my n5, and still happy with it

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