Google applies for .android, .nexus, .moto, and 98 other top-level domains

Google applies for .android, .nexus, .moto, and 98 other top-level domains
On one hand, once we heard that ICANN would be selling off custom top-level domains (meaning instead of just .com, .org, or .net, you could get .anything), it was easy to assume that Google would be applying to get some of those domains. On the other hand, Google is directly responsible for the steady decline of users actually typing in full URL addresses in the first place.

An annoyingly large number of users will use Google to search for "www.phonearena.com" rather than simply typing the address into the address bar. And, of course there are plenty of users who are too lazy to type the .com, and will just put "phonearena" in their Google Chome omnibox and then click away from there. Even so, Google has applied for an impressive 101 top-level domains. This is extra impressive because: 1) there were only 2,000 applications, meaning Google has 5% of all applications for the entire world; and, 2) the application fee alone for each of these is $185,000, meaning Google spent a cool $18.7 million just to try to obtain these domains. 

The list of domains that Google is applying for is varied and has the entries that you would expect, plus quite a few that are just odd. The ones you might expect include .Android, .Nexus, .Moto, .App, .YouTube, .Chrome, .Play, .Plus, .Gmail, .Google, .Search, .Hangout, and more. But, the entries you might not expect get weird and interesting very quickly, including .Dad, .Esq, .Kid, .LOL, .Meme, .PhD, and .Wow. 

Google hasn't really explained itself much, saying basically that it wants to "make the introduction of new TLDs a good experience for web users". It basically equates to getting more people online (so they can see more Google ads), and making them feel at home once they're on the web. Google says that it has applied for certain domains simply because of the "creative potential", like .LOL. If nothing else, this feels like Google might be building up a catalogue to sell domains like Hover or GoDaddy. 

source: Google Blog via Quartz

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5 Comments

1. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

''.wow'' much cool dem url's ''.wow''

3. TheMan

Posts: 494; Member since: Sep 21, 2012

Who got the .nsa site?

6. tomn1ce

Posts: 247; Member since: Mar 12, 2012

The FBI in partnership with the CIA -_-

2. Hammerfest

Posts: 384; Member since: May 12, 2012

seriously? you couldnt think of a reason google would want the WOW factor... er i mean domain... gosh, just spoiled it there!

5. superduper

Posts: 151; Member since: Oct 20, 2013

So Google will now own piles of domain names, the means of finding those websites (Search), the data of the users who search and/or visit those web addresses, not to mention information on people's homes (Nest acquisition), cars (Android in the Car), money (Finance, Wallet)... Google is on the brink of monopoly status.

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