each of these is $185,000, meaning Google spent a cool $18.7 million just to try to obtain these domains.An annoyingly large number of users will use Google to search for "www.phonearena.com" rather than simply typing the address into the address bar. And, of course there are plenty of users who are too lazy to type the .com, and will just put "phonearena" in their Google Chome omnibox and then click away from
The list of domains that Google is applying for is varied and has the entries that you would expect, plus quite a few that are just odd. The ones you might expect include .Android, .Nexus, .Moto, .App, .YouTube, .Chrome, .Play, .Plus, .Gmail, .Google, .Search, .Hangout, and more. But, the entries you might not expect get weird and interesting very quickly, including .Dad, .Esq, .Kid, .LOL, .Meme, .PhD, and .Wow.
Google hasn't really explained itself much, saying basically that it wants to "make the introduction of new TLDs a good experience for web users". It basically equates to getting more people online (so they can see more Google ads), and making them feel at home once they're on the web. Google says that it has applied for certain domains simply because of the "creative potential", like .LOL. If nothing else, this feels like Google might be building up a catalogue to sell domains like Hover or GoDaddy.