Gionee tries to make fun of Samsung's "plastic" Galaxy S5 in this Elife S5.5 commercial

Gionee tries to make fun of Samsung's
If you don’t live somewhere in Southeast Asia, chances are that you’ve never heard of Gionee. Even so, earlier this year, the China-based company announced the world’s slimmest smartphone: the Elife S5.5 - which, as its name suggests, is only 5.5mm thin.

Available in China since March, the Elife S5.5 was recently introduced in India, and Gionee certainly wants to make a splash there, as it launched a commercial that directly attacks Samsung’s Galaxy S5. The commercial - embedded below - presents a seemingly luxurious party where a young woman is using a Galaxy S5, while another young woman shows up carrying a Gionee Elife S5.5. When the Elife S5.5 is presented as “the slimmest phone in the world”, the woman with the Galaxy S5 points out that this is still “just a pretty phone.” The reply defending the Elife S5.5 comes quickly: “it’s more than pretty, and not made of plastic.” Laughing ensues after that.

We were pleasantly surprised by the Gionee Elife S5.5 when we had the chanced to check it out, as its glass and metal body definitely stands out. However, the smartphone features an octa-core MediaTek processor and Android Jelly Bean, so it's not really a match for Samsung’s Galaxy S5. But one must advertise its strengths, right?

Related phones

Galaxy S5
  • Display 5.1" 1080 x 1920 pixels
  • Camera 16 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 32 GB + microSDXC
  • Battery 2800 mAh(21h 3G talk time)



1. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Awesome! Short and succinct commercial!

30. Doctorluv unregistered

No microSD slot No Android KitKat at launch Non user-replaceable battery No LTE connectivity No NFC Chipset is upper midrange at best (granted, you're not being charged a premium price). Like seriously I would NEVER buy that phone.

33. Ashoaib

Posts: 3298; Member since: Nov 15, 2013

nice design but mediatek is noway a match to sgs5... nice try to belittle a monster

35. InspectorGadget80 unregistered

how can it make fun of Samsung when it's using Samsung Processor?

2. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Been watching that since a week. Hurts much samsung users lol ;P

34. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Its ok. Its time for Samsung to up their game. Otherwise they will be complacent having those Android market share. No LTE connectivity, MicroSD slot and User-replaceable battery are deal breaker for me. Hope others will still buy.

37. SupermanayrB

Posts: 1188; Member since: Mar 20, 2012

And how many Gionee users are there again? Don't worry, I'll wait. (crickets.....)

3. vishalaestro

Posts: 81; Member since: Dec 08, 2013

this phone has serious heating issues .in the gaming test playing asphalt 8,subway surfers for 10 minutes the phone got pretty hot and the surface temp went to 50 c at the back and 48 at the front making the phone unbearable to even touch the phone .if you get a call at this situation surely you will not be able to keep the phone on your ear.i would say similar to xperia z2 the glass back created an engineering fault not allowing the heat to pass out of the phone.on the positive end the phone has killer looks ,excellent screen,very good camera for the price.

4. AstronautJones

Posts: 305; Member since: Aug 01, 2012

Yeah, I am sure anyone with a Galaxy S5 is jealous of the super slim phone with 2012 specs.* /s

29. Vexify

Posts: 570; Member since: Jun 16, 2014

/s, cus thats what cool kids do now a days.

5. StanleyG88

Posts: 240; Member since: Mar 15, 2012

Have never understood why "plastic" phones get a bad rap? Durability? Yes Radio interference? No Does it dent? No Does it Bend? No Metal phones have all the opposite of these. Anyone ever seen a metal football helmet? Motorcycle helmet? NASCAR Helmet? Astronaut Helmet?

18. Supraman21

Posts: 467; Member since: Jun 09, 2010

Durability? Yes - Metal is extremely durable. My HTC looks way better than my GS3 after the same amount of time. Radio interference? I don't have any signal problems with my HTC One. I don't know of any other metal phones with signal problems. Companies are not stupid to come out with a design that interferes with the radio...besides Apple. Does it dent? Yes, but plastic cracks and chips away. I'd much prefer a dent than the latter. Does it bend? Um no. Metal doesn't twist and bend and creak like a plastic phone. After almost a year the only thing on my One that's starting to look abused is the plastic around the edges and also around the camera lens. Im not saying a phone made out of plastic is bad(the lumias feel really good in hand), but metal just has that solid expensive feel to it.

20. engineer-1701d unregistered

supes do some research before saying you know of no metal phone with antenna problems, iPhone and a few others did nit gonna put the makes out but check online and you woo see them my gs3 will put drop your phone trust me mine as dropped in bathtub off roof and many other area's just a small crack at bottom

6. williandyzxz

Posts: 17; Member since: Mar 10, 2014

Plastic phone Plastic face -KOREA-

7. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Yet Gionee fails miserably, and that Gionee girl is meh and her acting skills made me puke. And how do they compare a crappy mediatek with snapdragons.

14. aayupanday

Posts: 582; Member since: Jun 28, 2012

It lags like hell and is the overheating king of smartphones. Nothing in front of S5 in terms of usability.

21. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

I think you are meh

28. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

You have issues homie?

8. PorkyBurger

Posts: 585; Member since: May 18, 2013

Hohoho.... Cortex-A7 + MediaTEK + No software updates + 2300mAh with so-so battery life + Ad with wacky tune that I don't want to hear on a party, ever. No thanks, Gionee, I don't want slimness or "pretty materials".

9. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I'm still waiting for another hot girl to walk in with her Z2 :D

10. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

I've also watched this advertisement several times on my TV.

11. TheFirm

Posts: 33; Member since: Jun 05, 2014

Who? Why are all these no name companies like htc and others trying to take shots at the throne when they can't beat the king in terms of sales or device quality?

26. 7Superman9

Posts: 86; Member since: Sep 17, 2013

Really? HTC is a no name company? Try doing some research. The only reason Samsung is doing so well is because of blind loyalty. In that respect, it's like the Apple of Android. Every other teenage girl wants a Samsung phone, and yes I was referring to you as well.

36. willard12 unregistered

I'm sure the sd cards, replaceable battery, split screen, nfc, best screen, battery life, ir blaster, power saving mode, nfc may contribute to the "blind loyalty."

12. Totse2k15

Posts: 478; Member since: Feb 11, 2014

Talk [s]hit when you're #1. All talk, no action.

13. Mels13

Posts: 117; Member since: Jun 23, 2014

Yes plastic became boring.Samsung has to give it up and start to use aluminium

16. vikingsfootball09

Posts: 112; Member since: Oct 02, 2013

plastic became boring? says who? the millions of people that bought the samsung plastics? no other android oem that uses anything other than plastic comes even close to samsung in terms of sales.

23. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

The samsumg wave was an aluminium phone and it was much nicer in hand than the plastic S2 i upgraded to at the time. Since then ive gotten used to Samsung plastic but i long for an aluminium phone

25. Mels13

Posts: 117; Member since: Jun 23, 2014

I want note 4 to be aluminium that Ill buy it defenetely.If plastic ill better give a hand to galaxy F.

15. jibraihimi

Posts: 815; Member since: Nov 29, 2011

Even though samsung uses plastic for their phones, but i commend them for one thing, including expandable storage, which is necessity today with all the high games occupying minimum 1Gb storage, and fullHd videos occupying large chunk of memory, so gionee go figure out why your phone with 16GB of non expandable storage, even though priced much lesser than S5, isnt even selling half the number of S5.........

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