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  • Gionee tries to make fun of Samsung's "plastic" Galaxy S5 in this Elife S5.5 commercial

Gionee tries to make fun of Samsung's "plastic" Galaxy S5 in this Elife S5.5 commercial

Posted: , by Florin T.

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Gionee tries to make fun of Samsung's
If you don’t live somewhere in Southeast Asia, chances are that you’ve never heard of Gionee. Even so, earlier this year, the China-based company announced the world’s slimmest smartphone: the Elife S5.5 - which, as its name suggests, is only 5.5mm thin.

Available in China since March, the Elife S5.5 was recently introduced in India, and Gionee certainly wants to make a splash there, as it launched a commercial that directly attacks Samsung’s Galaxy S5. The commercial - embedded below - presents a seemingly luxurious party where a young woman is using a Galaxy S5, while another young woman shows up carrying a Gionee Elife S5.5. When the Elife S5.5 is presented as “the slimmest phone in the world”, the woman with the Galaxy S5 points out that this is still “just a pretty phone.” The reply defending the Elife S5.5 comes quickly: “it’s more than pretty, and not made of plastic.” Laughing ensues after that.

We were pleasantly surprised by the Gionee Elife S5.5 when we had the chanced to check it out, as its glass and metal body definitely stands out. However, the smartphone features an octa-core MediaTek processor and Android Jelly Bean, so it's not really a match for Samsung’s Galaxy S5. But one must advertise its strengths, right?

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posted on 30 Jun 2014, 12:05 8

1. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)

Awesome! Short and succinct commercial!

posted on 30 Jun 2014, 17:19 10

30. Doctorluv (unregistered)

No microSD slot
No Android KitKat at launch
Non user-replaceable battery
No LTE connectivity
Chipset is upper midrange at best (granted, you're not being charged a premium price). Like seriously I would NEVER buy that phone.

posted on 30 Jun 2014, 18:31 2

33. Ashoaib (Posts: 3229; Member since: 15 Nov 2013)

nice design but mediatek is noway a match to sgs5... nice try to belittle a monster

posted on 30 Jun 2014, 19:30

35. InspectorGadget80 (unregistered)

how can it make fun of Samsung when it's using Samsung Processor?

posted on 30 Jun 2014, 12:08 8

2. DogeShibe (Posts: 1116; Member since: 10 Jan 2014)

Been watching that since a week.
Hurts much samsung users lol ;P

posted on 30 Jun 2014, 18:39

34. joey_sfb (Posts: 6624; Member since: 29 Mar 2012)

Its ok. Its time for Samsung to up their game. Otherwise they will be complacent having those Android market share.

No LTE connectivity, MicroSD slot and User-replaceable battery are deal breaker for me.

Hope others will still buy.

posted on 01 Jul 2014, 08:52 1

37. SupermanayrB (Posts: 1103; Member since: 20 Mar 2012)

And how many Gionee users are there again? Don't worry, I'll wait.


posted on 30 Jun 2014, 12:10 6

3. vishalaestro (Posts: 81; Member since: 08 Dec 2013)

this phone has serious heating issues .in the gaming test playing asphalt 8,subway surfers for 10 minutes the phone got pretty hot and the surface temp went to 50 c at the back and 48 at the front making the phone unbearable to even touch the phone .if you get a call at this situation surely you will not be able to keep the phone on your ear.i would say similar to xperia z2 the glass back created an engineering fault not allowing the heat to pass out of the phone.on the positive end the phone has killer looks ,excellent screen,very good camera for the price.

posted on 30 Jun 2014, 12:10 23

4. AstronautJones (Posts: 303; Member since: 01 Aug 2012)

Yeah, I am sure anyone with a Galaxy S5 is jealous of the super slim phone with 2012 specs.*

posted on 30 Jun 2014, 16:31

29. Vexify (banned) (Posts: 570; Member since: 16 Jun 2014)

/s, cus thats what cool kids do now a days.

posted on 30 Jun 2014, 12:12 19

5. StanleyG88 (Posts: 239; Member since: 15 Mar 2012)

Have never understood why "plastic" phones get a bad rap? Durability? Yes Radio interference? No Does it dent? No Does it Bend? No Metal phones have all the opposite of these.

Anyone ever seen a metal football helmet? Motorcycle helmet? NASCAR Helmet? Astronaut Helmet?

posted on 30 Jun 2014, 13:46 5

18. Supraman21 (Posts: 394; Member since: 09 Jun 2010)

Durability? Yes - Metal is extremely durable. My HTC looks way better than my GS3 after the same amount of time. Radio interference? I don't have any signal problems with my HTC One. I don't know of any other metal phones with signal problems. Companies are not stupid to come out with a design that interferes with the radio...besides Apple. Does it dent? Yes, but plastic cracks and chips away. I'd much prefer a dent than the latter. Does it bend? Um no. Metal doesn't twist and bend and creak like a plastic phone. After almost a year the only thing on my One that's starting to look abused is the plastic around the edges and also around the camera lens.

Im not saying a phone made out of plastic is bad(the lumias feel really good in hand), but metal just has that solid expensive feel to it.

posted on 30 Jun 2014, 14:18 2

20. engineer-1701d (unregistered)

supes do some research before saying you know of no metal phone with antenna problems, iPhone and a few others did nit gonna put the makes out but check online and you woo see them my gs3 will put drop your phone trust me mine as dropped in bathtub off roof and many other area's just a small crack at bottom

posted on 30 Jun 2014, 12:20 5

6. williandyzxz (Posts: 17; Member since: 10 Mar 2014)

Plastic phone
Plastic face


posted on 30 Jun 2014, 12:26 12

7. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)

Yet Gionee fails miserably, and that Gionee girl is meh and her acting skills made me puke. And how do they compare a crappy mediatek with snapdragons.

posted on 30 Jun 2014, 13:12 3

14. aayupanday (Posts: 580; Member since: 28 Jun 2012)

It lags like hell and is the overheating king of smartphones.
Nothing in front of S5 in terms of usability.

posted on 30 Jun 2014, 14:29 1

21. SuperMaoriBro (Posts: 533; Member since: 23 Jun 2012)

I think you are meh

posted on 30 Jun 2014, 16:20 3

28. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)

You have issues homie?

posted on 30 Jun 2014, 12:31 3

8. PorkyBurger (Posts: 585; Member since: 18 May 2013)

Cortex-A7 + MediaTEK + No software updates + 2300mAh with so-so battery life + Ad with wacky tune that I don't want to hear on a party, ever.
No thanks, Gionee, I don't want slimness or "pretty materials".

posted on 30 Jun 2014, 12:31 2

9. jaytai0106 (Posts: 1888; Member since: 30 Mar 2011)

I'm still waiting for another hot girl to walk in with her Z2 :D

posted on 30 Jun 2014, 12:31

10. AmashAziz (Posts: 1507; Member since: 30 Jun 2014)

I've also watched this advertisement several times on my TV.

posted on 30 Jun 2014, 12:38 4

11. TheFirm (Posts: 33; Member since: 05 Jun 2014)


Why are all these no name companies like htc and others trying to take shots at the throne when they can't beat the king in terms of sales or device quality?

posted on 30 Jun 2014, 15:55 1

26. 7Superman9 (Posts: 86; Member since: 17 Sep 2013)

Really? HTC is a no name company? Try doing some research. The only reason Samsung is doing so well is because of blind loyalty. In that respect, it's like the Apple of Android. Every other teenage girl wants a Samsung phone, and yes I was referring to you as well.

posted on 30 Jun 2014, 23:09

36. willard12 (unregistered)

I'm sure the sd cards, replaceable battery, split screen, nfc, best screen, battery life, ir blaster, power saving mode, nfc may contribute to the "blind loyalty."

posted on 30 Jun 2014, 12:43 3

12. Totse2k15 (Posts: 470; Member since: 11 Feb 2014)

Talk [s]hit when you're #1. All talk, no action.

posted on 30 Jun 2014, 13:07 2

13. Mels13 (Posts: 109; Member since: 23 Jun 2014)

Yes plastic became boring.Samsung has to give it up and start to use aluminium

posted on 30 Jun 2014, 13:18 1

16. vikingsfootball09 (Posts: 73; Member since: 02 Oct 2013)

plastic became boring? says who? the millions of people that bought the samsung plastics? no other android oem that uses anything other than plastic comes even close to samsung in terms of sales.

posted on 30 Jun 2014, 14:32

23. SuperMaoriBro (Posts: 533; Member since: 23 Jun 2012)

The samsumg wave was an aluminium phone and it was much nicer in hand than the plastic S2 i upgraded to at the time. Since then ive gotten used to Samsung plastic but i long for an aluminium phone

posted on 30 Jun 2014, 15:15

25. Mels13 (Posts: 109; Member since: 23 Jun 2014)

I want note 4 to be aluminium that Ill buy it defenetely.If plastic ill better give a hand to galaxy F.

posted on 30 Jun 2014, 13:14

15. jibraihimi (Posts: 770; Member since: 29 Nov 2011)

Even though samsung uses plastic for their phones, but i commend them for one thing, including expandable storage, which is necessity today with all the high games occupying minimum 1Gb storage, and fullHd videos occupying large chunk of memory, so gionee go figure out why your phone with 16GB of non expandable storage, even though priced much lesser than S5, isnt even selling half the number of S5.........

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