Samsung with a record market share drop in Q3 thanks to the Note 7 recall

The smartphone sales numbers for Q3 are in, and it has been an abysmal one for Samsung in terms of market share loss. The company's piece of the industry pie nosedived 14% compared to the same period last year, translating to 12 million less phones shipped. Of course, a few million of those can be attributed to the double Note 7 recall, but it was still the worst drop in market share ever for Samsung. 

That didn't go to Apple, if that's what you are thinking, as it's barely been two weeks that the new iPhones were on the market in Q3, and Apple also saw its market slice shrink 6% year-on-year. It ended up with 11.5% of the 373 million phone moved in Q3 - or about the share it commanded in 2009. Of course, it also ended up with 104% of the industry's profits, but that's another story altogether.

Which phone makers increased their market share in Q3 then? Well, in the last few quarters it's been the Chinese brands Vivo, Oppo and Huawei making strides, and last quarter was no different. Huawei in particular is worth watching here, as it is encroaching on Apple's market share numbers, and it started pricing its high-ends and midrangers similar to what Apple or Samsung are charging, so they might soon grab a bigger slice of the industry profits, too, rather than shine only in market share increase.



1. tech2

Posts: 3487; Member since: Oct 26, 2012

Interestingly, I was expecting Apple's sales to rise dramatically after Note 7 fiasco but that didn't happen. Interesting..... Anyway, nice to see to all other OEMs on list getting a bump in sales when the two big giants let the consumers down.

24. nctx77

Posts: 2540; Member since: Sep 03, 2013

As you can see, this was quarter 3 my dude. The iPhone was only on sale barely two weeks during that time. iPhone 7 numbers will be reflected in the fourth quarter. This seems to have to be reminded every year.

25. xondk

Posts: 1904; Member since: Mar 25, 2014

I don't know, I think with note 7 mess, and iphone 7 being 'meh' from many iphone users I know, they have very little reason to upgrade, next iteration maybe?

2. Papa.Ji unregistered

Oppo is also part of BBK group.... Means BBK ELECTRONIC is 2nd largest vendor.

3. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Apple Samsung duopoly, only in USA. The rest of the world are pretty much dominated by Chinese manufacturer

15. Klinton

Posts: 1409; Member since: Oct 24, 2016

That's a lie. But Apple is ''dominating'' only in US

4. Bankz

Posts: 2550; Member since: Apr 08, 2016


5. meanestgenius

Posts: 22290; Member since: May 28, 2014

With the way that Huawei and BBK are bringing the heat, I wouldn't be surprised if by this time next year we see a definite shift in power as far as the duopoly of Samsung and Apple are concerned. The Chinese OEM's are coming on strong, and I for one am excited to this. It will give the current duopoly a much needed kick in the bum, and provide more choices for the consumer (hardware-wise).

6. tedkord

Posts: 17415; Member since: Jun 17, 2009

Oh no! They dropped from first place to...first place .

9. Mxyzptlk unregistered

I don't think you quite understand it, tedkord. The exploding Note 7 and Galaxy S7 is hurting them. QC is not Samsung's strong point here.

11. Podrick

Posts: 1285; Member since: Aug 19, 2015

Exploding Note 7 hurt them not Galaxy S7.

13. sissy246

Posts: 7124; Member since: Mar 04, 2015

And maybe the exploding iiphones are hurting Apple.

22. tedkord

Posts: 17415; Member since: Jun 17, 2009

I understand perfectly. They still sell more smartphones than anyone, even after the Note 7.

7. deewinc

Posts: 455; Member since: Feb 21, 2013

BBK electronics and Huawei are the biggest beneficiaries of the Note 7 fiasco it seems

8. hansip87

Posts: 228; Member since: Nov 10, 2015

People are getting sick when they are buying an expensive phone but got a crap one. So they go mid range with slighly lower performance but still manageable, and with best low price. If you're done, just switch to the next midrange, no need to commit with the device.

10. darkkjedii

Posts: 31324; Member since: Feb 05, 2011

Samsung will make a huge comeback in 2017. I can't wait for the next S-Pen mobile device.

14. sissy246

Posts: 7124; Member since: Mar 04, 2015

Agree Samsung will bring it big with the next note phone. But I would not be against trying one of the other android phones if they would only make a phone like the note with the pen. Right now Samsung is my go to phone but I am not locked into them.

16. darkkjedii

Posts: 31324; Member since: Feb 05, 2011

100% agree with that entire post. Samsung has taken over to me. They make the best stuff now. Washing machines aside LOLLL.

18. sissy246

Posts: 7124; Member since: Mar 04, 2015

Amm did I say they make the best NO I did not. Matter of fact I even said I was open to try something else if it has the features I like.

19. darkkjedii

Posts: 31324; Member since: Feb 05, 2011

I'm not sure why you replied that way, but ok.

20. sissy246

Posts: 7124; Member since: Mar 04, 2015

Have to say sorry I did read your post again and I did take it the wrong way. Again sorry.

23. tedkord

Posts: 17415; Member since: Jun 17, 2009

I hope you're right, this S7 Edge just isn't doing it for me. I really don't like it. On a side note, my refund for the Note 7 just came through. I have to ask Verizon for a check, so I can deposit it and pay off the Edge. They just stick it as a credit in my account, and won't let me just put it toward the new phone. How stupid is that?

26. darkkjedii

Posts: 31324; Member since: Feb 05, 2011

Yeah that's crazy. What is it you don't like about the edge? Going from a 7 Plus to the Edge, is a major breath of fresh air. Sorry for the late response too.

12. jimjam unregistered

I imagine we'll see google up there in a year or two

17. NarutoKage14

Posts: 1327; Member since: Aug 31, 2016

Entirely expected considering the explosive volatility of the market a few weeks back.

21. sissy246

Posts: 7124; Member since: Mar 04, 2015

Yes, not surprised at all.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.