Game of Phones: Huawei aims to top Apple and Samsung by 2021

Game of Phones: Huawei aims to top Apple and Samsung by 2021
According to a high-ranking Huawei official, the China-based telecommunications giant aims to become the world's largest smartphone manufacturer by 2021. 

The comments were made by Huawei's Richard Yu last week at the 2016 edition of the Converge tech conference in Hong Kong.

According to the latest reports from market analysis firms, Huawei holds the third place in the global smartphone manufacturer rankings by units shipped. Estimates from IDC say that Huawei currently controls a market share of 8.3% of the global market, trailing behind Samsung and Apple, which account for a market share of 23% and 15%, respectively.

When it comes to recent performance, however, Huawei has managed to maintain an upward trajectory in a time when both Samsung and Apple are facing major hurdles. Since the start of the year, Huawei is estimated to have registered a 59% increase in smartphone shipments. That's opposed to Samsung's flatlining shipments and Apple's 14% slowdown.

By 2021, Yu says that Huawei will aim for 25% share of the global smartphone market. Given the declining growth of the smartphone market and the growing market share of smaller local smartphone makers, that's obviously a very ambitious goal, but Yu said that Huawei does not lack in patience. According to one unofficial report, 2015 saw Huawei investing roughly US$9.2 billion in R&D, topping Apple's US$8.1 billion.

Looking forward, Yu says that Huawei will continue to strengthen its high-end smartphone offering, emphasising that without a strong presence in this sector of the market, the company cannot become the world leader.

One hurdle that Huawei will probably need to overcome if the company is ever the world's largest smartphone maker is establishing a strong position in the US market. At the moment, Huawei does not sell its flagship smartphones through its US web store, although that may change later this year when Huawei is said to launch the new P9 handset in Apple's home market.

source: WSJ

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33 Comments

1. Jevon5

Posts: 60; Member since: Feb 15, 2016

Hahahahahahahahaha

2. Nopers unregistered

I hope they realise that their growth won't be constant, yes they've gained a lot of ground but I doubt that will happen.

12. TerryTerius unregistered

That is doubly true for a market that is cooling off. Though I highly doubt it will happen, we shall see. Nothing lasts forever, and that is especially true of any given company's dominance in their field.

16. PhoneFixer unregistered

Honor V8 is the best phone right now from them..

20. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes it can be. China wants iPhone's but most can't afford them. If Huawei makes a phone with similar specs and 1/2 the price, what would Apple have to compete against that? Samsung already sells a phone hat is just as good as the iPhone, the Galaxy J7 and its only $200USD and will likely sell like hotcakes. due to price. Beating a big OEM is simple. Offer something they do CHEAPER & BETTER and you will gain their loses. That's what RIM, did to Microsoft.

27. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

The thing is, most Chinese cares more about brands than actually quality. They will lick Apple's arse just because it has an Apple logo on it. Not to sound rough, but it's true. Not to sound harsh, but most Chinese still think foreign brands are a lot better than local ones. That why even Samsung could sell a stupid clamshell phone for over 1400USD there, and it doesn't even have top of the line hardware( Samsung Galaxy w2016)

3. Phonehex

Posts: 768; Member since: Feb 16, 2016

Just the name "Huawei" is weird enough to keep it from gaining ground in the western markets !

29. Dre1300

Posts: 60; Member since: Jan 29, 2016

Dude and the name Apple is not weird for you, a name of a fruit, be real now.

4. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

They might, because iphones are dying! I'll give it till 2020!

5. pupkin

Posts: 150; Member since: Feb 04, 2015

If they become the world's biggest Phone manufacturer by 2021. That's means everyone in the world is poor.

10. Novage

Posts: 52; Member since: Nov 10, 2015

Why ?

18. xperian

Posts: 421; Member since: Apr 10, 2014

Because their phones aren't overly expensive like Samsung or Apple.

21. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Just because you cant afford an iPhone or Samsung, doesn't mean you are poor. Just because you can afford them, doesn't mean you are rich. I know plenty of poor people with Samsung's and iPhone's. Based on what is considered rich in the USA, I'm poor and I buy from both brands. Our company is small. Its only a $7-9M per year. But after expenses our profit is very low at roughly $1-3M. I'm lucky if I clear $75K in a year. But I'm not complaining.

23. xperian

Posts: 421; Member since: Apr 10, 2014

I'm am from a country where latest iPhone or Samsung costs 3 month salary, so poor people definitely can't afford it.

24. xperian

Posts: 421; Member since: Apr 10, 2014

Poor in the USA is rich in my country

6. IAMBLCKJ3ZUS

Posts: 432; Member since: Sep 29, 2015

Ha if they want to take the market they need their own OS. Google Android is Samsung market share only one truly winning is Google. The phone to make a comeback will be the surface phone. The surface phone will truly be the innovation of a life time. Panos for president!

14. TerryTerius unregistered

Maybe it will, maybe it won't. Innovation in no way shape or form garuntees sales.

15. kiko007

Posts: 7520; Member since: Feb 17, 2016

"Ha if they want to take the market they need their own OS. Google Android is Samsung market share only one truly winning is Google. The phone to make a comeback will be the surface phone. The surface phone will truly be the innovation of a life time. Panos for president!" A) Google makes more off it's ads on iOS than licensing Android and Samsung (while being the only Android manufacturer to make considerable profit) has long since thought if making an alternative platform. How's that worked out for them? B) As a fellow Windows Mobile fan, don't be ridiculous! As long as Windows Mobile doesn't have third party app support from the likes of Snapchat, Banking apps, and most recently Amazon (they have pulled their app for an undisclosed reason) it'll never be successful. Argue all you'd like, but you know this to be true. C) If a phone is the "innovation of your lifetime" something tells me you've lived in a crappy period in history fam' :D.

22. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

A) Android is free to all OEM's. So of course Google would make more off ads. As far as Tizen? Samsung didnt make Tizen to compete against Google. They made Tizen to have an OS to put on their own products. If Samsung I think really wanted to compete with Android, they would have released their flagships with Tizen pre-installed. After all Samsung sells 300M phones and is 1/3 of the total Android sold every year. So lets assume Samsung could sell he same 300M phones running Tizen, and if you could install Android apps directly, they certainly could be stiff competition against Google, and they would easily beat iOS. Apple only just made having 900M users of iOS. If Samsung sold 300M device running Tizen and had the top downloaded apps on Tizen, like social media and music streaming, they could easily have 900M users in just 3 years which is half the time took Apple to get their. Add Samsung tablets and that's easily 500M devices sold per year B)I too love Windows Mobile and I agree 100%. But the fact is, sine we have iOS and Android, we dont need a 3rd competing OS. We all know devs aren't goign to support 3 platforms equally. After all Microsoft charges nothign to make apps for Windows or Windows Phone and yet the folks who would take home 100% of their cash from apps, still refuse to develop. The reason WP is failing is because the devs refuse to support MS. C) No it doesn't mean that. You dont get call someone life crappy because they may have limited means compared to you. being poor yes is crappy compared to rich people. But to rich people everyone else is poor. After all, since you don't drive a Ferrari to work everyday, and YOUR title is CEO/President, then that means you've lived in a crappy period in history. See how that works?

25. meanestgenius

Posts: 22394; Member since: May 28, 2014

Developers don't create apps for Windows Phone because of the small (compared to Android and iOS) user base. If Micrsoft's mobile OS had as many users as iOS or Android, developers would support it. We will ALWAYS need a third, fourth, even a fifth option. CHOICE is always what's best for the consumer, and the more options we have, the more these companies that we buy from will innovate. It's foolish to think we don't need more options. Duopoly's SUCK.

7. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

I can see them being top 4, maybe 3...topping Samsung and Apple tho? Gl.

33. Dre1300

Posts: 60; Member since: Jan 29, 2016

They are number 3 retard, Apple is going downhill and not good as they use to be, Samsung is just boring overhyped garbage.

8. NexusX

Posts: 613; Member since: May 16, 2013

they have to top lenovo first.

13. TerryTerius unregistered

They arlready did. They're the 3rd largest, right behind Samsung & Apple.

9. phichart

Posts: 335; Member since: May 03, 2014

Keep on dreaming...

11. Barney_stinson

Posts: 672; Member since: May 30, 2016

I dont think so!! But well wait for it......!!!

17. toyboyz

Posts: 235; Member since: Jan 22, 2010

OMG! Wow I can't believe how accurate a certain person was on their life event about this and other knowings. Wow... So far spot on :O

19. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Apple? Well since they make only one phone, then they probably could. Samsung? well sure if Samsung at some point isnt selling 300M phones every year. But in order for this to happen,Hwah-Way would have to sell phones in over 230 countries, sell each model in the 10's of millions and everyone else would need to be doing a terrible job. I recall he days people said, no one would ever sell more phones than RIM and Nokia. So, its surely not impossible for Samsung or Apple to get outsold too. By 2021 I would say they will have past Apple if Apple keeps falling at a 20M phones per year pace. Apple has fallen from grace after not unlocking the phone for the Feds; after the President did Apple a huge favor and save them millions that they should have lost. Now they dont rank highest in customer service, they didnt make the list of the top 10 trust brands, they have the highest failure rates for phones; and Huawei is releasing products equal or better for a lesser price.

32. Dre1300

Posts: 60; Member since: Jan 29, 2016

Dude they will pass Apple before 2019 dude! Damn!

26. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Not impossible if they listen to what customers want and don't try anything stupid like them rotten patent trolls. Always welcome to see competition bringing more of what consumers want...

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