Facebook's 'oppo research' shop also used by Qualcomm to diss Apple, and Mark Zuckerberg still can't tell who hired them

Facebook's 'oppo research' shop also used by Qualcomm to diss Apple, and Mark Zuckerberg still can't tell who hired them
"Oppo research." This magical phrase has been coined to dress up sanctioned character assassination and has been a staple of American politics since time immemorial. Hurling borderline crazy accusations towards your opponent aimed to sway voters that don't care enough or don't have time to research the matter themselves is a time-honored tradition, but it has also wiggled its way into business practices.

When an investigation into Facebook's conduct during the tumultuous years since the 2016 presidential election revealed that it has tasked a lobbying group to deflect the negative attention in Washington towards its processes, the company said it has immediately severed ties. 

Moreover, the CEO Mark Zuckerberg said yesterday that he has no idea who hired the Arlington-based "oppo research" boiler room Definers. Among the tactics employed by Definers were exposing the funding of the "Freedom from Facebook" organization as coming from George Soros, on which Facebook commented in a blog post:


Deflecting negative attention towards Silicon Valley juggernauts other than their clients seems to be a well-established service offered by Definers, as the company was reportedly doing the same for Qualcomm in its patent spat with Apple. According to Definers' Tim Miller the point of their efforts is to "have positive content pushed out about your company and negative content that's being pushed out about your competitor." 

Good old-fashioned American oppo research that the big tech companies are now learning from the best in Washington, it seems. Oh, and about that ban on iPhones at Facebook:

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3 Comments

1. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Slowly Zuckyberg is becoming a dictator!

3. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

No. Actually he is making a valid poinhe has already been clear and transparent about how he feels about Apple and Tim Cook. And he is right. He doesn't need to hire someone to make his point more clear. And right is right, no matter how much i hate Mark. He didnt force them roo. Because if he wanted too, he could simply make his IT department give eveeyone an Android and ban all other brands of devices from being used on Facebook Properties. Which he can do because he owns the property.

2. worldpeace

Posts: 3133; Member since: Apr 15, 2016

How dare they say something bad about Apple? PhoneArena will write daily article to attack Zuckerberg from now on..

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