Disney toys come to life on iOS, Android devices

Disney toys come to life on iOS, Android devices
There are thousands of Disney toys sold to kids throughout the world, but while they are all pretty much static, with “DreamPlay”, a new app for the iPad and Android devices, you can bring them to life. At least virtually.

Walt Disney has now partnered with toy makers JAKKS Pacific and Patrick Soon-Shiong to link real physical toys to virtual reality. When you point your device’s camera at a toy it will get automatically recognized and one of thousands of animations will animate the toy on the tablet screen.

You’ll see fairies fly around, critters playing musical instruments and other mythical characters playing the piano. Disney hopes to thus engage children to play more with their toys.

The app itself works with all those animations and images stored in the cloud. It was already demonstrated at CES. We’re yet to see whether children will like the idea, but this is one more demonstration of the endless possibilities for our mobile devices.

source: Reuters



1. darac

Posts: 2156; Member since: Oct 17, 2011

Augmented reality is slowly starting to be a part of reality

2. donfem

Posts: 708; Member since: Mar 30, 2011

I guess..

3. zeropants

Posts: 42; Member since: May 31, 2012

So the actual physical toy does nothing and everything happens on the screen? Why would you bother getting a toy only to have your kid play with your phone?

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

because your kid is going to already have the toy. You must not have kids. Try having children with NO disney junk at all to their name. Its impossible. My daughter loves toy story and cars (yea, shes awesome like that). If it works with all her stuff it will be a great bonus.

4. zig8100

Posts: 244; Member since: Dec 13, 2012

I cant find it

5. cripton805

Posts: 1485; Member since: Mar 18, 2012


6. remixfa

Posts: 14605; Member since: Dec 19, 2008

Its not on the market yet.. just checked. Neat bit o extra fun for my daughter's toy story dolls.

8. ChafedBanana

Posts: 409; Member since: Sep 20, 2011

Hmmmm......I think I'll read my 6 year old daughter a book instead. Enough with this kind of crap already.

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