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Did you know: Apple's earth-friendly packaging comes from the Swedish forests

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Finally, the veil has been lifted, and the mystery solved, for the relief of Apple's packaging suppliers who had to keep a secret for a decade. Apple prides itself in the fact that it wraps its iPads and iPhones for shipment in tight-footprint boxes made of sustainably produced cardboard, and pays attention to every little detail that goes into the content itself. With the iPhone 7, for instance, Changes to the tray and EarPods carrier contributed to an 84 percent decrease in plastic usage for iPhone 7 packaging compared to iPhone 6s. For the iPhone 8, Apple went even further down the rabbit hole of sustainability, as its own reports show:


Yesterday, Apple's CEO Tim Cook, who is on an European trip, visiting suppliers, stores, developers, and Irish data center wannabes, tweeted the following cryptic picture from Sweden you see below. It turns out that he has personally picked the sustainably-produced cardboard by Iggesund Paperboard‏ as shipment wrappings for the iPads, choosing the Swedes over a number of other offerings. It turns out that the forests in northern Sweden are producing the raw material for the cardboard, and they get replanted each time, as you can see in the video above, which also takes care of the legal requirements in Sweden when sourcing forest material. Svelte.


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