Did you know: Apple's earth-friendly packaging comes from the Swedish forests


Finally, the veil has been lifted, and the mystery solved, for the relief of Apple's packaging suppliers who had to keep a secret for a decade. Apple prides itself in the fact that it wraps its iPads and iPhones for shipment in tight-footprint boxes made of sustainably produced cardboard, and pays attention to every little detail that goes into the content itself. With the iPhone 7, for instance, Changes to the tray and EarPods carrier contributed to an 84 percent decrease in plastic usage for iPhone 7 packaging compared to iPhone 6s. For the iPhone 8, Apple went even further down the rabbit hole of sustainability, as its own reports show:


Yesterday, Apple's CEO Tim Cook, who is on an European trip, visiting suppliers, stores, developers, and Irish data center wannabes, tweeted the following cryptic picture from Sweden you see below. It turns out that he has personally picked the sustainably-produced cardboard by Iggesund Paperboard‏ as shipment wrappings for the iPads, choosing the Swedes over a number of other offerings. It turns out that the forests in northern Sweden are producing the raw material for the cardboard, and they get replanted each time, as you can see in the video above, which also takes care of the legal requirements in Sweden when sourcing forest material. Svelte.


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20 Comments

1. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Meh...

2. YeahYeah

Posts: 247; Member since: Mar 16, 2016

Who cares?

9. mikehunta727 unregistered

Who cares for clean air and a clean world I want some more smog plz!!! /s Seriously though why wouldnt you care? Whatever these mass companies can do to reduce pollution and emissions, the better. Google just recently , or is really soon going to be on 100% renewable energy We need these corporations to do this

12. AxelFoley

Posts: 537; Member since: May 30, 2017

Well, a PA writer said putting an environmental sensor to detect air quality in a phone was a gimmick. Based on the insight and expertise of a writer, why should he care about clean air if caring is a gimmick?

16. mikehunta727 unregistered

Not sure which PA author said that.. that is dumb, but I honestly don't even care what a PA author thinks

20. audibot

Posts: 590; Member since: Jan 26, 2017

why not do it in america leftists are such hypocrites

3. afrohoxha

Posts: 207; Member since: Mar 13, 2014

I think there is more worthy news you skipped...for unknown reasons....

4. RevolutionA

Posts: 390; Member since: Sep 30, 2017

I think you don't know anything bout eco friendliness. Because of you people global warming is increasing. Apple is trying to save earth.

5. YeahYeah

Posts: 247; Member since: Mar 16, 2016

You are funny

6. Tipus

Posts: 785; Member since: Sep 30, 2016

"Because of you people" . So you are a cat, i assume? :)))

7. RevolutionA

Posts: 390; Member since: Sep 30, 2017

Yes, but you are super stinky rat who doesn't support Apple for this Eco-friendly work.

8. AronWunarso

Posts: 242; Member since: Feb 21, 2016

Yeah, right. LOL

10. Tipus

Posts: 785; Member since: Sep 30, 2016

Mister butthurt whiner whatev is back :))) Oh, and welcome to the internet pussycat :))

11. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Such eco friendly times we live in, where you can't replace the battery of an overpriced phone without a certified repairman, or it goes in the trash.

13. AxelFoley

Posts: 537; Member since: May 30, 2017

I think that his point is that if Apple really wanted to save the Earth, then they would invest their vast fortune in industries that drove eco friendliness in areas way beyond buying and selling their phones and publicity stunts. They could be pioneering the renewable energy industry with their cash. Remember, they're the rich ones with the money to do anything, right. I promise we'll soon see someone come in and comment on all the profits they make. http://dwenergyadvisors.com/samsung-solar-panels/ http://www.samsungrenewableenergy.ca/our-projects https://news.samsung.com/global/samsung-south-africa-embarks-on-e-waste-recycling-program

14. RevolutionA

Posts: 390; Member since: Sep 30, 2017

Looks like all these are butt-hurt Sammy fans who didn't like the article... Sammy does show off, but apple doesn't, they are silent disciples, wait and watch they gonna conquer the future with iPhone X

17. Tipus

Posts: 785; Member since: Sep 30, 2016

"Silent disciples" LMAO :))))

18. RevolutionA

Posts: 390; Member since: Sep 30, 2017

absolute bummer on our site

15. SIGPRO

Posts: 2810; Member since: Oct 03, 2012

Apple Propaganda........

19. miketer

Posts: 493; Member since: Apr 02, 2015

When I read such articles, it makes me feel this warrants those higher prices of the product, including uniform updates and longer support amongst other things. It's surely not cheap to replace a PVC or any plastic based product with environment friendly materials.

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