Data indicates that Android picked up global market share from iOS last month

Data indicates that Android picked up global market share from iOS last month
Tracking mobile web traffic, NetMarketShare computes the market share for mobile operating systems. Based on the data from last month, Android was able to widen its gap over iOS globally. Considering that the Apple iPhone 6s and Apple iPhone 6s Plus weren't launched until September 25th, the recently released phones accounted for a miniscule part of the data. The new models won't have a major effect on the results until the figures for this month are released.

According to NetMarketShare, Android's global market share was 53.54% last month. That was up sequentially from August's 52.14%. At the beginning of this year, Android has 47.45% of the world-wide smartphone market.

For iOS, September was the worst month since April. Apple finished September with a 38.58% slice of the global smartphone pie. That was down from the previous month's figure of 40.82%.

Windows Phone also lost ground in September. The market share of handsets using Microsoft's mobile OS declined from August's 2.60%, to 2.48% in September. The new Windows 10 Mobile OS is expected to rollout sometime this quarter.

source: NetMarketData (subscription req'd) via BGR



1. Johnnokia

Posts: 1158; Member since: May 27, 2012

Very normal at this time every year. Everyone knows the reason, but tell me what is gonna happen this fiscal quarter

9. Guaire

Posts: 890; Member since: Oct 15, 2014

Billions of dollars profit from Google.

45. coldspring22

Posts: 349; Member since: Feb 28, 2015

No, it's not seasonal. It's steady gain for Android. Just last year, Apple was beating Android in web traffic. Now Android is on top and pulling away. This is predicted by totally lopsided 80%+ market share that Android has in smart phones sold vs Apple's puny 13-14% global share. Poor people by vast margin all use Android over Apple and they are getting on internet too.

2. meanestgenius

Posts: 22220; Member since: May 28, 2014

And with the upcoming release of the BlackBerry Priv, LG V10, Nexus 6p and Nexus 5x, Android is going to pick up even more market share.

3. KushielAOC

Posts: 31; Member since: Sep 02, 2015

Not to mention the Z5.

4. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Z5 especially. Sony has already a great image on consumer market, they just need more people know that they make decent phones.

6. meanestgenius

Posts: 22220; Member since: May 28, 2014

Absolutely!! Definitely can't forget the Z5, Z5 Compact and the Z5 Premium!

24. flavius22

Posts: 218; Member since: Aug 23, 2015

And z 7 next in december

5. Well-Manicured-Man

Posts: 703; Member since: Jun 16, 2015

Not in this quarter. Q4 always belongs to Apple. It is their strongest quarter. Q2 next year probably.

7. meanestgenius

Posts: 22220; Member since: May 28, 2014

When it comes to global market share, iOS will never dominate Android.

8. Well-Manicured-Man

Posts: 703; Member since: Jun 16, 2015

True that. Apple does not even try to do so.

11. snowgator

Posts: 3621; Member since: Jan 19, 2011

No doubt. Apple approaches smartphones way different than Google does. They have totally different means of making profits. To compare sales as a measure of success for either company is pure fan boy/girl behavior.

42. xgrgtr

Posts: 43; Member since: Sep 04, 2015


32. 47AlphaTango

Posts: 734; Member since: Sep 27, 2015

Then why won't you try the app market share? Of course ios will not reach android so sudden. But on the app part. Do you think android has a highest app market share?

38. meanestgenius

Posts: 22220; Member since: May 28, 2014

Android has about 1.6 million apps, iOS has between 1.4 and 1.5 million. Next question?

40. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

So 1.6million apps for 1billion devices...and 1.4-1.5 billion mainly because of a stricter policy of what gets in there, to some 300million? Seems like user base does not dictate some crazy app base. Funny part is, even with more apps, more users, google play store generates a SIGNIFICANT amount less than apple's offering.

43. meanestgenius

Posts: 22220; Member since: May 28, 2014

"...and 1.4-1.5 billion..." I think you mean 1.4-1.5 *million. iOS has at LEAST 500 million users, not 300 million. But I think it's more like 700 million active iOS users. True, the Apple App Store does generate more money than Google Play. That's attributed to iOS users willing to spend more for apps, and to their being more free apps in Google Play than in the Apple App Store.

44. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

So? I'm glad that all the apps end games I had to pay for on iOS, are all free on Android. That is why the c app revenue is less. See, the devs make so much has money selling you c loans your apps, we get them free. So I wouldn't be bragging

12. rd_nest

Posts: 1656; Member since: Jun 06, 2010

Nothing will happen. This won't dent iphone sales at all. Not much change from what it is now.

10. snowgator

Posts: 3621; Member since: Jan 19, 2011

Once I get a Lumia, Windows will soar up to 2.481%...... Actually understand this graph. I do think Apple user percentage will bounce back to 40%. But 35%-40% is still huge profit levels for the iPhone series, and Apple makes WAY more per phone then most Android makers can dream of. Android is not losing the #1 spot in the next decade. I like Windows chances to get to high single digit % in the next few years, which would make a nice comeback. I have pretty much given up on the 10% mark I was cheering for when WP8 hit. Just want it to stick around. It is constantly said: A healthy 3rd OS only helps the consumer.

13. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Agreed. I'm not actually sure we have seen that viable third ecosystem yet, since iOS and Android were surprises to established players, but Microsoft has an opportunity to establish themselves as that 3rd player if Windows 10 works.

14. Furbal unregistered

Wp8 had a chance if they would have released any decent phones after the 1520/icon. =/ I was rooting for them too. I loved my 1520

26. tedkord

Posts: 17410; Member since: Jun 17, 2009

And gotten it out much sooner. I tried to hold out for a long as I could on WinMo. Just as well, though, since they took the qualities of IOS that kept me away from it.

41. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Mainly they just were hard to get, no marketing like other OEMs. And when they were in store, they had to fight a loyal sales agent from lies or down right steering them away from good phones because they want to see the customer in their phone of choice instead of what fits the customer.

15. meanestgenius

Posts: 22220; Member since: May 28, 2014

I'd love to see a viable 3rd OS. We need something to disrupt the duopoly.

23. faptastic

Posts: 65; Member since: Aug 19, 2014

There's a few important things to note here, these numbers are based on web stats from a very very limited pool of mainly USA based websites. Global market share has no relation at all to these numbers. Lumia devices are way more popular in Europe compared to the USA. On top of that, Lumias identify as an iPhone to receive the optimized mobile websites. In case they are set to desktop mode they identify as IE11 desktop. Global iOS market share in terms of sales and active devices is about 15%. Compare that to these website stats and you'll see the issue. In say Italy, WP is bigger than iOS, with WP being over 20%.

28. jroc74

Posts: 6023; Member since: Dec 30, 2010

I've been thinking lately.....has Android remained #1 longer than BB, Win Mo or Palm? Just curious and its hard getting marketshare numbers from when Palm was well known. I know they have longer than the iPhone. That #1 spot was short lived for the iPhone.

29. meanestgenius

Posts: 22220; Member since: May 28, 2014

I don't think so. BlackBerry (BBOS), Microsoft (Windows), Palm and Symbian...they were on top for a decade or more.

16. darkkjedii

Posts: 31291; Member since: Feb 05, 2011

No big deal. Apples business model, is profit margin, not market share. Google and Apple have two different business approaches, and both excell at them. Calm down android fanboys, your market share bragging rights are safe. Calm down Apple fanboys, your profit margin bragging rights are safe. Let's enjoy our various tech purchases.

17. Fire5

Posts: 315; Member since: Feb 13, 2015

Normal long as since Google took the lead I see possibilities for apple in global market share, they only have strength in the US and most are still no operating system.

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