Cortana to be more "assistive than assistant" says Microsoft executive
Soltero said during an interview with ZDNet, that Microsoft might have missed out on the thriving smart speaker market. The executive said that the software giant recognized the importance of the device, but that the market ended up "shaped differently than we expected." And while he added that "We are starting to tell a different story" about Cortana, Microsoft's virtual personal assistant is here for the long haul.
The bottom line, according to the executive, is that Cortana will be "situationally appropriate." In that regard, we could see Cortana help PC users set up their new Windows PC right out of the box. Now that's assistance that many computer newbies would be happy to have.