Cook won't announce Apple Watch sales specifically in future quarterly reports

Cook won't announce Apple Watch sales specifically in future quarterly reports
This is something of an interesting revelation. Usually, Apple loves to announce sales numbers of its products, and give (somewhat misleading) charts and graphs to prove why its devices are selling better than previous devices or maybe even the competition. But, Tim Cook said today that Apple will be altering its reporting for future quarterly reports, and we shouldn't expect to see specific sales numbers for the Apple Watch after it is released.

According to Cook, initially Apple Watch will be lumped into a new "other products" category that will also include iPods, Apple TV, and accessories. Cook says that this decision is not because it doesn't expect wearables to be a successful market, but rather because Apple doesn't want to give away too much information to the competition. The plan to aggregate the Apple Watch with other products will help to hide that information from competitors. 

It's not a terrible idea. Android Wear has a head start on Apple, so it isn't crazy to think that a competitor would pull together a longer history of sales to make the Apple Watch look like less of a success. It isn't crazy, because Apple would do exactly that (and has done that in the past) if the tables were turned. Though, Cook is reserving the right to "decide something different" in the future, likely if the Apple Watch proves to be far more successful than the competition. 

source: WSJ

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21 Comments

1. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

That's bull. The fact is the Apple Watch isn't going to be a huge seller at $350. Just like the Gear wasn't at 299. That's why the latest Gears are cheaper. The Gear 2 for example is half what the original model was.

3. BobbyDigital

Posts: 2125; Member since: May 29, 2014

I agree. And he's probably going to try and lump iWatch sales into other iOS devices.

6. Derekjeter

Posts: 1489; Member since: Oct 27, 2011

Yeah your right, just like they said the large expensive iphone won't sell more than 3 million units...... Oh wait it did sell more than that on launch day? WTF?!?? It's Apple you looser it will sell out of watches on launch day. Oh and the 1st Gear watch was a joke.

7. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Well what about ipod sales??? Is it as good as iphone sales???.no.. So will be the watch...it won't be as successful as you think... If OG gear was a joke in 2013 then sole watch even more of a joke in 2015

12. alaw.14

Posts: 426; Member since: Sep 10, 2013

Tell me how the gear watch is a joke. I don't see anything funny about it. I have my gear 2 here and it boost my productivity of my note 4. Just like galaxy phones and tablets it probably has the most features of a watch.

2. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

MIchael, your little passive-aggressive digs at Apple lately reflect poorly on you. Everything is couched in negativity and screams "butthurt fanboy." Does someone need a hug?

4. realjjj

Posts: 375; Member since: Jan 28, 2014

It's not a crazy idea it's just a flat out lie. Ofc they expect low sales and the minute that chnages they'll report numbers for it. The competition doesn't need Apple to report sales,they can figure it out anyway.

11. E.N.

Posts: 2610; Member since: Jan 25, 2009

Yeah it's a clear lie. The Apple watch will no doubt be the best-selling watch, but I'm confident that the smartwatch market in general will be a major disappointment.

15. Sakeem

Posts: 857; Member since: Sep 05, 2012

Agree. There are people ready to buy without knowing a thing about it. If it sells like crazy, which it most likely will, we will get those numbers. Apple can help but brag about their numbers. If for some unforeseen reason it doesn't sell that well, then i believe it will be lumped in with everything else.

5. mixedfish

Posts: 1555; Member since: Nov 17, 2013

Nope clearly a measure to hide sales due to low volumes. Apple won't introduce a new product between now and the quarterly result following the Watch sales, so it's safe to extrapolate increases in the "other' category being Watch sales, also iPods, Apple TV etc are all flat lining growth products. You can also use proxies from companies like Invensense or STM to gauge growth by any increase in orders for their chips by Apple.

8. dorfoz

Posts: 156; Member since: Oct 18, 2011

Still not convinced lol. That thing better last at least 3 days before I could recharge it.

9. iampun33t

Posts: 136; Member since: Apr 17, 2013

Typical Apple. but now instead of Misleading and manipulated figures, they just wont disclose the figures at all. Lolz..!! Why make a product when you are ashamed of its sales figures.. Does Apple already consider it a failure??

10. Taters

Posts: 6474; Member since: Jan 28, 2013

That's smart. Use profits instead of sales in order to look like you are selling a lot instead charging a lot so app developers have a false sense of the smartwatch market share.

13. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

The one in the thumbnail is the one I'm getting. Hurry up February.

14. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

All this butthurt, jealousy, and hating of Apple. Log off and go out on a date...with a girl.

16. Sakeem

Posts: 857; Member since: Sep 05, 2012

Hey Darkk....why do assume that people who are "butthurt" "jealous" or "hating" on Apple don't have wives or girlfriends? You say this a lot. I'm just asking, not trying to start anything.

17. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Kinda fits the profile, of someone too introverted to have a social life. Not all, but lots, and yes I work with some.

18. Sakeem

Posts: 857; Member since: Sep 05, 2012

Ok. Gotcha.

19. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Theres some here like that, and some regular cool guys, that just don't like Apple. Its the extreme ones that give me pause though, the ones that take it way too far bro. Some have actually threatened peoples lives and stuff on here. Wouldn't that make you wonder about what type of person they are?

20. Sakeem

Posts: 857; Member since: Sep 05, 2012

Honestly not really. Only b/c if you are "brave" enough to threaten someone's life, in a forum, and not face to face, then you are not worth another thought. That shows me what type of person you are and that is a keyboard warrior coward. I don't feed em. Don't care to.

21. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Very well said bro...very well said indeed. We have tons of keyboard warriors on PA.

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