Chen's comeback plan for BlackBerry compared to a quadruple bypass operation

Chen's comeback plan for BlackBerry compared to a quadruple bypass operation
This past week, new BlackBerry CEO John Chen gave us some idea of what to expect with his plan to bring the company back from the dead. Relying on its deal with contract manufacturer Foxconn, BlackBerry will be providing software only to a series of low-end phones developed and produced by the contract manufacturer. Foxconn will also handle inventory, warehousing and order fulfillment. The company is still working on a couple of high-end models which should make the long-suffering BlackBerry fan in the states excited.

According to William Blair analyst Anil Doradla, Chen's decision to remove BlackBerry's input on the hardware side of the business, at least for all but high end models, makes the executive seem like a skilled doctor performing a very complex operation on a very sick patient. Doradla was impressed with the new CEO, who gave him a feeling of true leadership unlike past BlackBerry executives. Still, the analyst says it is way too early to decide if BlackBerry can deliver on the new plan.

One thing that we haven't heard Chen discuss, and we find fascinating, is that of the 4.3 million BlackBerry units sold in the third fiscal quarter, 3.2 million of them were running BlackBerry 7 OS. This surely has a lot to do with emerging market sales, and the low price of some older BlackBerry models in such regions. But there also is something to be said about certain older 'Berry models. Take the BlackBerry Bold 9900/9930. This handset just might still offer the best physical QWERTY ever attached to a smartphone.

It might behoove Chen to study the history of BlackBerry and see what worked and what didn't, and where the company went wrong, before he scrubs in for the delicate operation he must perform to save the patient.


source: Barron's via BGR

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7 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I hope he didn't forget about the lack of apps on the App World. Good luck Mr. Chen and BlackBerry! We are waiting for your comeback.

2. dratomic

Posts: 483; Member since: Oct 09, 2013

chinese ceo... wish nokia had chosen one instead of flop

3. apiskula

Posts: 578; Member since: Jan 25, 2013

They will never come back. Just did nobody wants you anymore

4. kenobi

Posts: 35; Member since: Apr 30, 2013

Even a collateral swing of good mood can raise the hope for miraculous comeback. He missed all the details. Is this guy really an analyst? They should call a gypsi fortune teller, dress him/her a suit and tie with half salary

5. tenzin

Posts: 111; Member since: Dec 20, 2013

I have high hopes because my z30 is best smartphone I ever had any my old android or wp cannot compete to bb10

6. phonemonkey

Posts: 168; Member since: Feb 13, 2012

It is a joke; They need to sell the company while its worth something

7. kanagadeepan

Posts: 1232; Member since: Jan 24, 2012

Final result... Operation success, Patient closed... (Happened with patient Nokia by Dr.Flop)

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