Categorizing BlackBerry's new handsets; image of BlackBerry Q20 appears

Categorizing BlackBerry's new handsets; image of BlackBerry Q20 appears
Francois Mahieu is BlackBerry's VP of Global Product Management, and in a published interview, he explained how BlackBerry divides its current handset line up into four categories. First is those phones that fall into the Affordable category. This is the heading that the new BlackBerry Z3 would fall under. That phone, introduced at MWC on Tuesday, is the first model produced under a five year contract inked by BlackBerry and contract manager Foxconn. Under the terms of the deal, Foxconn designs, produces and warehouses a series of low-end models targeted at emerging markets like Indonesia. BlackBerry is expected to charge $199 for the Z3 which is expected to have a 5 inch screen with resolution of 540 x 960.

The Classic category covers the just introduced QWERTY enabled BlackBerry Q20. This model brings back the TrackPad and the function keys. Classic phones are the ones that true BlackBerry fans desire. The High-End models are what those in the U.S. want to hear about. There is talk about a model powered by a quad-core processor launching this summer, and another model with a 64 bit octa-core processor is rumored to be coming this September. Unlike the manufacturer's high-end failures in the past, where the company was more than a generation late with its specs, Mahieu says that people will be pleased by the new 'Berrys in this category.

The last group covers Prestige models. Consider these phones like the BlackBerry P9982. These are high priced models that aren't expected to sell in volume.

Will BlackBerry be able to strike the perfect balance amongst all four categories and make a comeback? Once the BlackBerry Z3 launches in April as expected, the clock starts ticking on CEO John Chen's turnaround strategy.


source: Crackberry

FEATURED VIDEO

24 Comments

1. zekes

Posts: 230; Member since: Aug 14, 2012

Nice :D

2. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Jou can duet!

3. ScottSchneider

Posts: 336; Member since: Dec 06, 2011

Give us some Moto G Like Blackberry.. Not the Size but the Price...

4. lucid.brat unregistered

In my country z10 price has been slashed and it is $20 cheaper than z3.....i'm confused which one I should go for...????plz help me ppl...my first choice is z10

5. Kishin

Posts: 706; Member since: May 30, 2013

This ur time-Try ur best..

6. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Need to work on the OS10 UI. Can't turn a pigs ear into a silk purse.

20. thealphageek1

Posts: 942; Member since: Feb 02, 2013

There is nothing wrong with the BB10 UI. It's fast, fluid and a pleasure to use. The gesture based OS is great. And no more difficult to use than Android. There is even a tutorial built into the phone which pops up when it's used for the very first time.

7. winter_hat

Posts: 110; Member since: Feb 04, 2013

This is a concept picture.

8. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Where is Blackberry's flagship?

10. fireblade

Posts: 717; Member since: Dec 27, 2013

Relax, dude. The purpose of Z3 & Q20 is to make RIM still alive by harvesting money from emerging market like Indonesia. And BB is still popular there. Once RIM's condition is back to normal again, they will make the flagship

11. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

There was a news in PA that mentioned Blackberry's flagship with 64-bit processor will be coming in September, not 2015. But September is just a long time to wait. I was thinking of waiting for their flagship but I think I'm not gonna wait for it since it will take long.

12. hassoups

Posts: 473; Member since: Jun 06, 2013

Lol this guy is buying every flagship this year

13. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

You think I'm rich like you? Buying ten flagships this year? No, I'm only buying ONE flagship this year and will use it for 1.5-2 years.

9. fireblade

Posts: 717; Member since: Dec 27, 2013

The Z3 will dominate the mid range market in Indonesia. Mid range phone in Indonesia, many of them sucks, except Lenovo which is always out of stock or hard to find. I'm sure BlackBerry can gain profit in my country.

14. Zeeya

Posts: 331; Member since: Mar 17, 2013

its a concept!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!​!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

15. sennarose88

Posts: 55; Member since: Jun 18, 2009

Looks like a bad photoshop job.

16. vpb1970

Posts: 3; Member since: Feb 26, 2014

IT´s surely a bad PS job, but i sincelery hope that BB´s CEO takes the time to read this comments. I´m a long time BB user and still am (Aldo i have a iPhone5s (and all the iThings in the world) for personal use, i still have a BB for professional use). I use a os7 device - Touch enable - because it has the keys (the call, BB, return and trackpad!) and the security is unbeatable . To go on and buy a q5 or 10 without those is absurd. Came on (Ex RIM) BB WAKE UP: keep with what your good at. The world is full of touch screens (it´s already boring) and, eventually, the trend will fade, and people like me will want a keyboard (i don use my iPad to write a paper, i use a normal keyboard). BB should invest in the professional market and so exactly this kind of handset. Keep the consumer has a residual sector and develop the pro sector which made the BB name and fortune. I admit: I´v stack up BB´s to last me 10 y plus...

19. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Interesting how you are not using OS 10 on your 'Berry. Out of curiosity, what do you think of the UI of OS 10 compared to OS 7? Easy to use? Or?

22. thealphageek1

Posts: 942; Member since: Feb 02, 2013

If I may, I find BB10 just as easy to use as OS7. Every new OS has a learning curve, but this one isn't a steep one. I think what some OS7 users find difficult to grasp is the lack of hardware keys right below the screen. But BlackBerry is bringing those hardware keys back with their "classic" line-up.

23. vpb1970

Posts: 3; Member since: Feb 26, 2014

i was too used to os5, 6 and 7 was like big change for me. I still love os 6 and the simple text menus! i not using os 10 because there are no hardware keys (other then the qwerty), and i do not like that i have to touch the screen each time i need to go back etc...(it confusing and to much like my "toy" iOs device). I love the build and look of 15 and q10, just wish they still had the hardware keys. Nothing to do with the UI of OS10, which i love for the looks (not so much for the easy of use). I use 0s7.1 because its almost second nature, and for work purposes it´s a good thing! If RIM came with a os10+keys i would buy it for sure (and get use to the 10´s UI).

21. thealphageek1

Posts: 942; Member since: Feb 02, 2013

BlackBerry already announced that they are indeed releasing a BB10 handset with track pad and hardware keys that were omitted before(send, end, menu, ect). The new CEO John Chen has already stated in his game plan that he is focusing on the enterprise market/pro market. He also said that the iconic keyboard of BlackBerry is going to be a central focus on new handsets. Head on over to crackberry.com and you will find a number of articles about this info. @vpb1970

17. klingpfg9y

Posts: 2; Member since: Feb 23, 2014

Q10 is sold at $840 here by Digicel Haïti!

18. klingpfg9y

Posts: 2; Member since: Feb 23, 2014

It's a steal although I never had a Berry, being a droid since '12. I had Nokia feature phone but won't go Wp OS

24. vpb1970

Posts: 3; Member since: Feb 26, 2014

I think the mobile business is becoming boring! too many devices which all look alike, that have the same features, no matter which the OS! No body even cares for another touch screen the size of a football field. In my opinion (just that) the market will became feed up with all the BS , and the zillion apps that do the most absurd and useful thinks imaginable. I speak for my self: i want a dedicated COMUNICATIONS device, no "all in one" handset that i need a backpack to carry along.....come on... enough already. That why i think BB really has a chance to "go back to the future" and invest in what there good at. Excelent qwerty (+trackpad and hardware keys) smartphones!!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.