Can the iPad mini out-sell the Nexus 7 and Kindle Fire HD?

Can the iPad mini out-sell the Nexus 7 and Kindle Fire HD?
So, it's finally here, eh? The iPad mini is announced and almost all the recent leaks and rumors we heard of have been confirmed. The iPad mini is a small and beautiful tablet, with a 7.9" display, aluminum casing and support for all the 275,000 tablet-optimized apps on the App Store.

As beautiful and cool as it is, however, we're still having some trouble taking the fact that the entry-level model will be sold for $329, which is significantly more than its biggest competitors - the Google Nexus 7 by Asus and the Amazon Kindle Fire HD 7", both of which can be yours for $199. But with pretty much anything else in life, it's all a matter of pros and cons. You didn't think that Apple's going to put that $129 premium just for having its shiny fruit logo on the back, did you?

We're sure that many of you did, actually, but while it's certain that Apple enjoys higher-than-standard profit margins for its products, it's true that it also delivers where others make compromises. What we find very interesting is how each company is simply going for the type of user that is more likely to buy its device.

Let's take Google's Nexus 7 as an example. The device isn't that bad in terms of design, but it's by no means anything special with its generic looks and plastic material. Well, that's been one compromise that Google (or Asus) had to make in order to keep the production cost as low as possible. Remember that Android tablet had a really tough time selling, so manufacturers were forced to just cut the price as much as possible in order to make them enticing for users. However, one area where Google didn't compromise, but was actually quite generous, was the hardware under the hood. Why is that? Google knows that Android, especially the Android tablet, is a device that is more likely to end up in the hands of a tech-savvy user. Most of the advantages that Android has over iOS are mainly appealing to tech-savvy users who like having freedom over the entire OS, and who find joy in achieving impressive benchmark results. Now that's something iOS users don't really care for, but for an Android device - it is very important, so here's why the Nexus 7 is a generic-looking, plastic tablet, but with a powerful quad-core Tegra 3 processor inside.

Meanwhile, for Apple it's been the other way around. While the company has decided to use an inferior processor to what it has in the 9.7" iPad, it's kept the fine aluminum housing and high-quality construction method to achieve that premium feeling that it's products are so popular for. By not focusing so much on the hardware, but delivering in areas that are way more important for the typical Apple user, Apple is simply playing a different kind of game - different from Google's, that is. And we shouldn't forget that the iPad mini actually comes with 16 GB storage, while the $199 Nexus 7 features just 8 GB. If you want a 16 GB Nexus 7, this will set you back with $249, which reduces the price difference between both products significantly. (Although, it is currently rumored that the 16 GB Nexus 7 will go down to $199, just like the Kindle Fire HD, and the 32 GB variant will be sold for $249.)

iPad mini will be available starting November 2

And what about the third player, what about the company which actually made the $199 tablet possible? Ever since the Nexus 7 8GB came, Amazon's Kindle Fire has been largely ignored due to its inferior hardware and limited software experience. As the company managed to get a pretty good taste of the tablet market, though, Amazon decided that it does want to stay in the game, so it naturally unveiled the Kindle Fire HD - a new 7" model with upgraded internals and screen, better construction and still a somewhat limited Android experience. What we have to point out, though, is that the words "full Android experience" actually matter most in our happy little geek world, but with tablets being predominantly consumer-centric devices, we have to keep in mind that the "full Android experience" doesn't really matter that much in the outside world. If you think about it, you'll see that Kindle Fire HD actually has it all - it has music, movies, books, magazines, apps... well, it doesn't have as many apps as the Google-blessed tablets, but why should the average Joe care about this? Exactly, in the outside world, 50,000 apps might as well be equal to 500,000, and hardly anyone's going to notice the difference, because almost all the essentials are covered by those 50,000 apps. This is the reason why we think that Amazon will continue to rival the Nexus 7, especially when you have in mind the hordes of consumers passing through its online store each day.

But let's get back the main question of this post, and it is "Can the iPad mini out-sell the Nexus 7 and Kindle Fire HD?" Our guess is that it will, but not by such a great margin as the bigger iPad is out-selling its 10" competition. If we have to be honest, the big iPad is simply slaughtering the competition right now, but we can't really see that happen in the small tablet market yet, since here Apple's going to take the role of the newcomer, not the founder. And, with a part of users going for small tablets doing so simply because of the lower price, we can expect that most of them will probably prefer something more affordable like a Nexus 7 or a Kindle Fire HD. The rest, who are on the lookout for a small tablet simply because they don't want a bigger one, will be more likely to go for an iPad mini, because of its bigger appeal and rich content ecosystem, in the center of which stand those 275,000 tablet-optimized apps.

What do you think - will the iPad mini be able to beat the Nexus 7 and Kindle Fire HD in their own game?



1. Twisted247

Posts: 282; Member since: Oct 12, 2012

Jesus christ 13 articles on 2 releases in the midst of a few hours... I mean s**t all i can say is Samsung Damn Well better get this much attention tomorrow... And ANDROID certainly better get this much attention, especially considering damn near 1/2 of these articles are on the same s**t just worded diff.. Are there several people just typing up articles before checking the site.. I will give you guys props for being on top of it, just saying I hope Samsung and Android get this much attention on the 24th and 29th.. : )

15. -box-

Posts: 3991; Member since: Jan 04, 2012

Page views = ad revenue = trips for ray to visit apple events = more articles = page views = ad revenue = .... etc etc etc I wouldn't mind so many articles if they didn't have such a pro-apple slant (especially ray's... he's about as bad as biddle on gizmodo...) and were unbiased. Let's be honest here: the ipad isn't beautiful, it isn't new, it isn't innovative, and it looks like a Note/Note2 that have been sent through a dough press width-wise, much like how the iphone5 looks like a 4S that went through one length-wise. It's a smaller tablet using out-of-date components on an old restrictive OS, and people are starting to realize it, as evidenced by apple's continuously decreasing market share. Sure they may sell more single models in a category than other companies, but they aren't #1 in sales of anything other than mobile-OS-based tablets by any stretch of the imagination, despite what they want you to think. It's the same regurgitated spew over and over, and as a former apple fan (up until the late 90's) it is disgusting and getting offensive with each regurgitation

18. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

Phonearena.... Writers have gone to far.....anyone can do your jobs....stop telling crap to the yourself a favor jump off a cliff


Posts: 82; Member since: Dec 12, 2011


25. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

check this out... after reading this article it seems that the author and PA arent praising the iPad mini that much as compared to justifying the tablet with its competitors. Why does PA have to justify and over sell the ipad mini if its that good of a device? Because iCrap isnt half as good as what is out there...its just an overpriced piece of crap... And Apple has always been about showboating with its products...its a superficial product for shallow people. As a student I dont want to spend $329 for aluminum casing or $1000 for titanium casing...I want functionality on a budget which Google gives in nexus 7 with great perorming hardware anda sturdy build hard plastic casing which is not cheap by any means...i know cuz i have the damn device!

32. shandesilva

Posts: 105; Member since: Mar 28, 2012

this site surely shud be renamed to iphonearena. the whole damn home page is about, ipad mini, ipad 4, is**t this and that. does any other manufacturer get this attention? does android which is far ahead get this attention? apple are only a showoff company addressing the immature types who fall for such stuff. only looks and sound, no real use or functionality. PA writers...! u buggers should stop calling you real writers. you are a bunch of brainless stooges for apple. get a life retards !!

2. Eonnaydra

Posts: 217; Member since: Oct 23, 2012

For 200$, my Nexus 7 is very good,but we cannot compare 2 tablets with different price,of course Mini is better...

9. Zero0

Posts: 592; Member since: Jul 05, 2012

If you're Apple, it certainly is better. Apple makes a tidy margin on that iPad Mini, while Google/Asus and Amazon narrowly avoid taking a loss.

3. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

No! Not with the price point of BOTH the Nexus 7 & Kindle Fire HD.

8. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

To add, it's not even a 7" tablet. It's 7.9", so let’s just say it's a 8" tablet. Not in the same category. lol

4. eman99

Posts: 409; Member since: Aug 03, 2010

cant compete with the others should have kept the price down

5. Zero0

Posts: 592; Member since: Jul 05, 2012

Objectively, I still think the Nexus 7 is the best. The iPad is soon to be $130 more than the 16GB Nexus 7, and $180 more in the 32GB market. The Nexus still has better hardware. All the Nexus is missing: a pretty case, a fruit logo, an awkward back camera, and a non-standard, monopolized adapter. None of this is worth the money. In terms of Nexus vs. Kindle Fire, Nexus again. The Nexus is a bit better in most specs other than WiFi speed. As far as ecosystem, it's a decision between Play AND most of Amazon's ecosystem (everything but video) or just Amazon's ecosystem. Software-wise, Amazon's X-Ray feature is neat and all, but I'll still take Android 4.1 over 4.0. Of course, how objective are consumers? They're more likely to see the iPad Mini or the Kindle Fire (unless Google brings back the Nexus ad on the homepage). Plus, many are already invested in the Apple ecosystem, and that will skew their decision towards the iPad. I would be shocked if the iPad Mini doesn't outsell the Nexus and Kindle Fire.

6. lzsbleach

Posts: 155; Member since: May 20, 2012

I dont think so, people are going to buy the Ipad mini because it is an Ipad. Thats plain and simple and I wouldnt be surprise if the Ipad mini sells more than both of them put together.

7. Aeires unregistered

Somehow I doubt it. Amazon's ecosystem is huge, and they sell at the best price point. Google is also advertising their tablet very well. If the Mini outsells either, it's simply because of the symbol on the back, nothing more. Price is off, and specs don't matter after a certain point. And that point is, all three tablets essentially do everything you need them to do (key word essentially) so pricing will be a huge factor in sales.

10. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

iPad mini is like the poor apple fanboys wet dream ,people will save months for this , by contrast a nexus 7 is like a muscle car -cheap powerful but not for the average lemmings , the iPad mini is like a entry level BMW 1 series. People will just buy.millions just because it has a logo ,(30% will get destroyed in droptests and iPad vs .50 cal videos )

11. Nadr1212

Posts: 741; Member since: Sep 22, 2012

if people are dumb enough 2 buy ANOTHER ipad just near 2 inches smaller then ABSOLUTELY!!

16. -box-

Posts: 3991; Member since: Jan 04, 2012

I don't understand just buying a bleeping ipad2 instead if the buyer HAS to have an ipad. Same device, larger screen, comparable price...

12. noim1

Posts: 297; Member since: May 15, 2012

The new player will have to play its card right off he wants to stay in the game.. Well I can see he already lost In the pricing department with such por specs...ibuzz offf I will take the nexus 7 any day...

13. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

There are 2 reasons why I can see this beating the competition; Apple's ecosystem and isheeep. The product by itself is old and over priced. Difference is that it's in a prettier body.

14. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

Not a Apple hater but I can play flash videos on my Kindle Fire.

17. speckledapple

Posts: 902; Member since: Sep 29, 2011

This article provides many great points but the one thing that matters in this time when pockets are already tight is cost. Apple may be able to trade on its full experience and its obvious attention to detail with its product and name but that price is a sticking point. The Nexus 7 and Kindle Fire HD are two very compelling products that, like was mentioned in the article above, has everything essential a consumer needs to utilize. And with those price points, especially if there is a drop on the Nexus 7, competition will be very hard. That said, i would imagine that Google is starting to attack at the higher screen sizes with a bigger Nexus tablet, showing its users a way to reduce the numbers that the iPad currently has. The 7 inch market was a trojan horse of sorts which is why Apple released a mini. That alone speaks to the possibilities for competition in the coming quarters.

19. NeXoS

Posts: 292; Member since: May 03, 2011

In this economy, ipad mini is a big loser. HC was crappy on a tablet but JB 4.2 is so much better than IOS in every way!

20. .GsmArena.

Posts: 5; Member since: Oct 23, 2012

I might buy this. It's aluminium and glass, the feel and touch is no like others, but hugely let down by restricted ios.

21. gallitoking

Posts: 4721; Member since: May 17, 2011

here is my prediction... the ipad mini will be the tablet to get this holiday season

31. networkdood

Posts: 6330; Member since: Mar 31, 2010

It should not be - but American do love iNFERIOR products

22. AmirAli

Posts: 4; Member since: Apr 20, 2012

iPad mini is good but nexus7 is better!!! nexus7 is armed with quad core cortex A9 which is clocked at 1.3 GHrz . on the other hand ipad mini only has two cortex A9 core with 1 GHrz clock speed. additionally they are really closed at the erms of graphics. Because ULP Geforce under nexus7 has 12.5 Gflops and PowerVR543mp2 under iPad mini has 16 Gflops processing power. But nexus7 hase 1 GB of RAM and iPad mini only has 512 MB. Again nexux7 has better resolution and accept ratio by 1280*720 and iPad has 1024*768. pixel density of nexus7 is far better than iPad mini and i think nexus7 has one of the best screens in its class. Finally nexus7 has bigger battery by 16Wh against 13Wh of iPad. However iPad has their points too!!! iPad is lighter and thinner and it is made by aluminium but nexux is made by plastic. Additionally iPad has a 5MP camera and dual-band wifi. And in software terms!!!! I like android customization and beautiful UI more than simple ios UI. I believe that Google voice works better than siri and google absolutely has better maps than apple. Both devices are superbly smooth because of Jelly bean and have great markets. With the same price I love both because each one has their points but nexus7 is near 100 cheaper than ipad mini with the same size of internal memory and I think nexus7 is a better choice at all !!!!!!!


Posts: 316; Member since: Jul 15, 2009

Say whatever Fandroids, whatch out this so called from you Ipod XXL overpriced killing the sales of all those small Android tablets includes the Kindle hd.....!!!!

26. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Bigger Is Better and Apple made a comfortable switch to "this" window of sloaneering by going through HOME screen in less than 6 weeks. So next year expect a 6.2 inch phone (don't be disappointed this time width of phone will also change) from Apple in 2013 ... market is forcing them to change their atitude and this is just the begining .... :)

27. lnguyen7186

Posts: 27; Member since: May 30, 2011

I'll take IPads over any tablets!

28. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

What hurts the iPad Mini is the price! Why would you buy a 7.9-in tablet that is more than the Nexus 7 and the Kindle Fire HD combined?? Unless you're going to buy it because its an Apple product, makes no sense to get it

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