HTC

CEO Cher Wang says that HTC will never disappear from the market


A few days ago, Reuters columnist Robyn Mak spelled doom and gloom for a number of smartphone manufacturers. A saturated market, growth slowdown, Apple's and Samsung's hard grasp on the high-end spectrum, and bargain-centric manufacturers like Xiaomi leading a heavy offensive in the budget-oriented segment of the Eastern markets may eventually force “loss-making brands from HTC to Sony to conclude the game is over”. According to analysts, the article continues, HTC's market share will stay at around 1 percent throughout 2016.

HTC CEO Cher Wang spoke to the press in response to such statements and said that HTC's brand will never disappear. The global smartphone market has a lot of room to grow, according to Wang, and HTC will continue to launch flagship models that fulfill the needs of various user niches. She continued to say that 2016 will actually be an exciting year for HTC, with budget-oriented models being planned for production, as well as a line of smart bracelets, developed in partnership with Under Armour to be launched in Q1 of next year.

We are, indeed, expecting a new flagship smartphone from the company to be announced in the first half of 2016, though leaks and rumors about it have been very scarce so far. HTC will also finally be launching the Vive (possibly in January!) – a VR headset developed in collaboration with gaming service giant Valve. The gizmo packs an impressive amount of tech, and we found it to be incredibly cool when we had our hands-on with it back in March of 2015.

What say you, Internet? What does the future hold for HTC?

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39 Comments

1. SenorThrottles

Posts: 284; Member since: Dec 23, 2015

My expectations are pretty low after 2015... all of the products they released were mediocre at best.

3. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

HTC's market share is dissapearing already from the Android market. What shenanigan does Mrs. Wang have up to her sleeve? Sugar-quoting words to entice shareholders? Good luck, HTC!

18. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Considering HTC's current state; from my limited point of view I say they should concentrate highly on low-mid segments. I do not think high end is their key to succes right now because of their limited ability to fund in R&D. By low segment I mean best value for money product and also concentrate on markets like India china etc. they should even try flash sale method to raise hype for their budget smartphones. They should make a device like redmi note 3 with finger print scanner and sd card slot (such feature that common people got used to). They should not exclude features that is present on alternative brands. They might have to sell on loss but to gain market share and attention its a good way. I know HTC used to sell premium price tag phones and premium quality phones. But premium price tag wont save them right now. They need to make extremely price to value attracting devices. (A small thought)

21. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

The price-to-value thing isn't a solution either. Those chinese OEMs like Xiaomi, they sell at cost, and sometimes even sell cheap than the actual cost of production. They aren't making any meaningful profit! What those Chinese OEMs gain is market share, not profit. So, why should HTC go their route? That won't work!

27. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Well, may be they could charge a small percentage of profit+cost. Besides they are better brand than these new comers. But I'm pretty sure xiaomi actually do generate profit, Of course not as much close to Samsung and Apple. At least there should be something decent in each segment. Something worthy to even recommend With future proof hardware and software(updates). Their flagships may be equal quality to Samsung's galaxy s/note series or iPhones but they are not in the same level to charge as much as the other two. This is all I could come up with as a solution though. [may be yeah not very good one. Lol:). ]

28. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

If that was a solution, then HTC would have done that ever since.

2. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

If they are planning a budget oriented devices they'll have to face tough competition against Lenovo k4 note and redmi note 3 like devices. I do wish HTC to come back on track with their original unique design (htc m7) They need to get their cameras right and proper software updates to their all range smartphones.

4. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Nazis used to say the same thing... LOL! I don't know what I'm thinking right now...O_o

5. TheBiz

Posts: 232; Member since: Apr 13, 2015

HTC. will surely disappear if the company keeps on making flop phones like it did in 2015 so take care Mr wang

6. TheBiz

Posts: 232; Member since: Apr 13, 2015

miss or misses wang sry

7. hanabi

Posts: 177; Member since: Oct 08, 2015

NO SUPPORT for a company that cannt invest money on technological development. Just die so others can live ...

11. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

"NO SUPPORT for a company that cannot invest money on technological developement" Really? Can you really say such, given HTC's financial crises? They don't even have enough cash to run their mobile business, and you bash them for not investing in R&D! Invest with which money? Howmuch have you donated to HTC for that? Have a look at Apple, the richest tech company in the world - Apple is NOT even at the TOP 20 of R&D investments!! Yet people still support them and buy their overpriced iProducts! Do not be such an ignorant about HTC's financial crises, and shut the he** up!!

33. hanabi

Posts: 177; Member since: Oct 08, 2015

Why the fxxk shuld i care about their financial crises or donation? Do you work for htc? I'm just one of customers that the best technology

35. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Not to back him up but, do you want htc to die and let thousands of people lose their jobs?

32. greyarea

Posts: 267; Member since: Aug 14, 2015

"Just die so others can live..." Can others not live now? And who are the others? ZTE, Huawei, OPPO? Or Samsung, LG, Motorola? Don't know why you want to see one of the few flagship phone makers disappear even if they've been doing poorly. Less competition for your favorite brand?

34. hanabi

Posts: 177; Member since: Oct 08, 2015

Htc was one of my favourites. I just think its useless for a company that cant invest money on innovation to linger on. Their 1% share market may help other small players financially

36. greyarea

Posts: 267; Member since: Aug 14, 2015

Any players in particular? Ones that you would rely on to continue innovation. Because I don't see any current small players filling the hole that HTC would leave. But you're the kind of person who doesn't care to know about behind the scenes of a company and only what they can produce for you. "Why the fxxk shuld i care about their financial crises or donation? Do you work for htc? I'm just one of customers that the best technology" If you're not putting that into consideration your scope is too limited.

8. Spedez

Posts: 542; Member since: Aug 29, 2014

Never trust a woman. ;)

14. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

"Never trust a woman" Yet, you were born of a woman! SMH

31. greyarea

Posts: 267; Member since: Aug 14, 2015

'Never trust a CEO...' FTFY. Had to drop the edgyness but you'll learn to do that soon enough once you're done with high school.

9. w1000i

Posts: 242; Member since: Jul 22, 2015

They are focusing in VR thing

10. jove39

Posts: 2145; Member since: Oct 18, 2011

Unless HTC does something good with their smartphones...I don't see how they'd be able to retain customers.

12. pp007

Posts: 39; Member since: Nov 21, 2015

That's the spirit.

13. Reza.N

Posts: 77; Member since: Sep 06, 2015

Oh too much bulls**t...I think PA should block the comments in these things...

16. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

That can't happen.

15. KyleRiemen

Posts: 170; Member since: Oct 29, 2014

A worthy successor for HTC HD2 with Android! op specs, removable battery, microSD-Slot, tiny bezels, metal+rubberized plastic back.

19. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

And finger print and retina scanner(if possible) , 2K(to stay in competitors spec) 4GB Ram, HTC's unique design language, Boomsound ,a seriously optimized latest Sony's camera sensor etc -to add few more suggestions

17. madbmd

Posts: 36; Member since: Mar 26, 2014

Never say never...

20. Anupam-Chopra

Posts: 11; Member since: Jun 09, 2015

If they can beat One Plus and Xiomi in their own game, else they are gone

22. Baracus

Posts: 223; Member since: Sep 15, 2012

HTC as it is is on it's last legs and I'll give a few years before they're gone unless a Chinese company takes the name and uses it for cheap phones.

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