Bing to be the default search engine on new Kindle Fires

Bing to be the default search engine on new Kindle Fires
Amazon really does want to distance itself from Google as much as possible. Not only will you see only the most scant references to Android on the various Kindle Fires, but it turns out that the Silk browser uses Bing as the default search provider. Of course, if you're going to Amazon's Kindle Fires for Google, you're going to be in for a pretty big disappointment anyway. 

The change was one that many people missed during hand-on with the new Amazon tablets yesterday, but it was noticed by Elaine Fiolet over at Ubergizmo. Unfortunately, there is no word yet as to whether or not there will be an option to change the default search provider on the new Kindle Fires. Of course, even if you can't, it probably won't matter all that much. 

There will be some that claim that Google is by far better than Bing, but we've never really seen that big a difference. Sometimes Google is better, sometimes Bing is. Either way, you're bound to get a lot of overlap, because the Internet is the same, regardless of how you search it. 

source: Ubergizmo

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26 Comments

1. Carlitos

Posts: 663; Member since: Oct 23, 2011

Why Bing?

2. nak1017

Posts: 328; Member since: Jan 08, 2010

Seattle-pride! If the tablet could be packed in Starbucks beans and flown to you on a Boeing jet, it would've happened! M$ is the next best thing... Seriously though, does anyone think Microsoft didn't have something to do with this?

12. neutralguy

Posts: 1152; Member since: Apr 30, 2012

because kindle fire is a device made by microsoft made by amazon hidden in android operating system. Nokia Drive. Bing. What's next? HAHA

16. skyline100

Posts: 17; Member since: Sep 16, 2011

*Nokia Maps

4. ajac09

Posts: 1482; Member since: Sep 30, 2009

Bing SUCKS. Whenever I install an app and it messes up my browser and I use bing it never finds s**t.

5. Veigald

Posts: 290; Member since: Jan 13, 2012

I have had the Kindle Fire for almost a year now and can't say I feel it was a good buy. The original Amazon Android version was awful and very slow after a while, with a browser not worthy of public release. Now I'm running CM9, and while better, it's still not a very good experience. Pretty slow and laggy at times and drains the battery like crazy. Plus it drives me absolutely insane how android starts a gazillion processes seemingly randomly. Combined with having an HTC Desire Z, these two devices have made the decision to forever stay away from anything running Android very, very easy. Let the OS makers make OS's and then Google can focus on their ad business, imo.

6. darac

Posts: 2156; Member since: Oct 17, 2011

Veigald.. Desire Z? Kindle fire? Just like I thought - you bash Android based on a two and a half year old gingerbread experience and the most heavy, useless skin ever put on it (the Fire), ran by a low end hardware. Newsflash - Android advanced by orders of magnitude since then. It grew up. I'm just left without words for your "reasoning". You are entitled to just shut up about android from now on. Wait for that Nokia and enjoy your WP8!

8. thephoneguy92

Posts: 191; Member since: Dec 29, 2011

This.

15. Veigald

Posts: 290; Member since: Jan 13, 2012

Oh, I've played around with a friend's S3, and as I've stated before, that is a good phone. Horrible design and a cheap plastic feel, but very fast and snappy. The OneX is still slow and laggy though. Gingerbread is still by far the most widely used Android version, I'm sure you know that. My wife got a Galaxy S Plus from her work and it crashes, lags and hangs so much she started using my old N8 instead. THAT is the reality for the vast majority of Android users. Also, CM9 is ICS-based, and it still is very immature, unstable, slow and laggy. I haven't tried JB yet, but it is said to make Android less laggy, which would be about time. Android still has a lot of growing up to do, if it is not able to run a nine month old device properly. Btw, haven't I seen a lot of your unfounded fanboyism against windows phone for no good reason apart from things like wallpapers? Then perhaps you should consider you own advice regarding posting about things you do not have any rational, mature arguments about?

20. darac

Posts: 2156; Member since: Oct 17, 2011

Ugh.. Lets break it down shall we. I tried windows phone. Yes it is somewhat elegant, simple, intuitive, coherent, stylish and it works fluidly. Btw it is the most pre-tested OS ever, in case you didn't knew. BUT I hate the ridiculously forced, uniformed, limited nature of it. Your stance towards android reminds me of my stance towards OS that frustrated the s**t out of millions on their P.C.(cough, windows). You want mature arguments? -Windows phone browser In short, it SUCKS But what's much worse, you can barely even look for others! I have 5 browsers on my android(each and one of them better than IE crap- UC, dolphin, maxthon, opera, stock), each getting improvements on a monthly basis. Can WP offer anything like that? -Windows phone keyboard. Can you replace it? Can you swipe with it? Can you use 9-key t9 layout? -WP marketplace/ecosystem Freaking APPALLING compared to google play/android ecosystem. SIX TIMES LESS APPS AND ABOUT FIFTEEN TIMES LESS FREE APPS -Windows Media player Can you replace it? Can you use any of dozens of awesome alternatives you can find on android? - configurable gesture shortcuts, folders - does WP give you that? -Google now. WP8 can only dream of such thing -Complete UI CUSTOMIZATION AND FREEDOM of android next to uniformed limitation and closeness of WP Now to clear out any doubts about you: Didn't you said you will FOREVER stay away from android? That means any future android release, on any configuration, on any phone, sucks in your eyes. Correct? Even while all my above points stand, even while JB works like a dream on the nexus and S3...your point is still based on a personal experience with a 2 year old OS release. Correct? My argument is to always opt for the best thing currently available(including windows phone when/if it actually reaches that title someday), and your argument is an atrocious, completely irrational rant about the past. Btw my girlfriend has a Samsung fascinate with gingerbread and it works just fine for almost a year. My xperia arc on gingerbread crashed four times in 12 months. And I am a really heavy user.

21. Veigald

Posts: 290; Member since: Jan 13, 2012

Much better argumentation, happy to see that :) There are for sure things about WP7 I think suck, such as lack of swype, lack of phone book integration, lack of browser replacements, no native coding etc. Some of these will be resolved in WP8, and with native coding possible, hopefully the rest also by the community. For me the most important attraction with WP is the integration with Windows, that I can work with the Office suite seamlessly etc. Also, I'm a fan of good design, and there simply are few that can handle design like Nokia can on the hardware side while Metro apps or whatever they will be called are simply beautiful, uncluttered and highly productive compared to Android or iOS. And the number of apps really is a pretty moot argument, most people use a handful of apps anyway, and WP will plug the most obvious missing holes as penetration increases. And it will increase fast with WP8, mostly on Android's expense. That is pretty clear, given Apple's loyal base and Android's low levels of user satisfaction. Satisfaction levels based on stories like mine above, btw. This is also why many Android fans are angry at Nokia and secretly anxious that phones like the Lumia 920 will appeal much more to the public than the more half hearted WP7 phones. For Apple, I bought my wife an iPad two years back, and while I think Apple products are great in design and usability, I utterly hate that you have no freedom, even transferring a PDF file is a big hassle. Also, that first gen iPads have now been upgraded to death, living them slow and laggy, is something I find extremely arrogant by Apple. Saying I will forever avoid Android is indeed too blunt a statement, if Android matures enough to challenge Windows as a productivity platform I will of course go with it, and at such a maturity level I'm sure I would also be happy with it. With Win8 opening the tablet market for MS, I don't see that happening, though, rather that Win8 and by extension WP8 will grab a lot of market share from Android. And btw, I'm no MS fan, I've hated MS for many a year and only started enjoying Windows with Win7. Before that I was trying RedHat, Suse and OpenBSD to get away from MS. But in the end, I see MS succeeding in the post PC market, and with the products they are putting out now I actually think that's a good thing for the users.

22. OptimusOne

Posts: 694; Member since: May 22, 2012

only 3 things i like about windows phone. awesine transition effects really smooth interface really smooth browser(google won't support flash anymore from now on, so no flash isn't that much of a downer) that is all the rest I see no reason in buying

25. darac

Posts: 2156; Member since: Oct 17, 2011

Okay, that's better on your part also. But here's the point that remains- you must try out the latest android release before bashing it any further. My advice - use nexus 7 for some time if you can. Without any prejudice, just use it like it's your first android encounter. As for android satisfaction rate - it is actually reasonably high. One of the latest smartphone surveys showed Samsung(tens of models from lowest to highest end) rising to just a few percentages short of Apple(three models, all built as flagships). And I'm not seeing that "reality" of yours. For example, my two friends(girls without prior smartphone experience)recently bought the cheap galaxy mini 2 and really love it so far. No issues at all. Post PC era? I beg to differ with your prediction - the staggering , unprecedented rate of smartphone(android) adoption across the world will make it the dominant computing platform in future. You take it as everyone will need/will buy a touch screen laptop. Reality is this - 6 billion people own a mobile phone, compared to one billion p.c-s In 4-5 years, those 6 billion people will have touch screen smartphones and for majority of them it will be the only computer with internet they own. PCs, otoh, on their current rate of adoption, will reach about 1.5-1.8 billion users at best, at the same time. Out of that, Windows 8 will take up about half, at best imo.(Given some initial reactions to it, I actually think that Linux could finally shape up into a serious alternative in years to come) For the rest, things like integration of their phones with windows will mean absolutely nothing. Google services and android ecosystem will be perfectly sufficient from a smartphone point of use. The fact is that right now, JB and android ecosystem are by far superior to WP8 and it's ecosystem. You naively forget the core fact that quantity(in number of apps) simply increases the competition and likelihood for more good stuff to be wedded out! So to conclude - If you are suggesting that any user should opt for the WP8 with all its limitations and wait for at least a year to enjoy things like third party browsers and apps and rich ecosystem - that he already has on android - then you are simply wrong. Oh and metro apps are not productive and beautiful imo. I find it quite the opposite - their extremely uniformed nature is choking the creativity and freedom. It defies the very nature of third party app development. Diversity is where the evolution and beauty lies. You have the whole world as a proof for that.

24. Veigald

Posts: 290; Member since: Jan 13, 2012

Quick reply about my "rant from the past": hardly. Your argument about all the great features available in JB is mostly irrelevant to the major Android base. It's like saying that since Ferrari 458 is a great car, all drivers of any Italian car must be happy. That just does not reflect reality, and you know it.

26. darac

Posts: 2156; Member since: Oct 17, 2011

Oh man, talk about missing the point by a landslide. What were we discussing here anyway? The point is - anyone after a new sports car can get that Ferrari 458, for cheap.(Nexus). And many of newer "Italian car" owners will get their car upgraded to that Ferrari level.

7. tedkord

Posts: 17289; Member since: Jun 17, 2009

Ya know, I might have been able to overlook the ads, but no way can I have Bing as the default search. It's just awful.

9. protozeloz

Posts: 5396; Member since: Sep 16, 2010

yeah because I totally love to ask another search engine to do a Google search for me

10. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

Bing sucks...

11. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

When they want to distance them self from google.........why the heck they use android........

13. pikapowerize

Posts: 1869; Member since: May 03, 2012

kinda dont like bing, its really dull looking search engine unlike google... but i use bing on my firefox and google on my seamonkey.. but google enjoy its monopoly as a search engine.... and its true google is sometimes better but bing is sometimes better too!! hope microsoft will do something about bing and make it par to google looks and capabilities!! since iOS 6 will use it too!!

14. robocopvn

Posts: 504; Member since: Mar 10, 2010

Can anybody tells me in which way Bing is better than Google search ??

17. dickwyn

Posts: 621; Member since: May 07, 2012

bing actually provides better results than google in studies and i started using it and found out it is really better, the reason why people think it sucks because they never tried it or if they tried it and only look at it in a bad way like a placebo effect its not the problem of the item its the mind

18. tedkord

Posts: 17289; Member since: Jun 17, 2009

No, it actually sucks.

19. pikapowerize

Posts: 1869; Member since: May 03, 2012

but sometimes it will give you irrelevant search... they are the same but still different from each other!

23. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

I hate bing cuz I accept they give same results but the pattern which bing displays the results is awful......not as simple as google....... The speed.....google just gives results within a second while bing takes two or three seconds....in same data connection...... And really hate the video player used in bing that's very slow and kinda dull.......

27. bikingpadres

Posts: 20; Member since: Jan 19, 2012

Why didn't they just go with Yahoo!? I justifies them being themselves.

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