Beats' World Cup ad has the Apple iPhone 5s front and center

Beats' World Cup ad has the Apple iPhone 5s front and center
Apple's purchase of Beats hasn't been officially formalized and passed by regulatory bodies that watch over multi-billion dollar acquisitions, but the two sides do seem to be cozying up already. Dr. Dre made his fairly awkward phone call appearance during the WWDC keynote, and now the iPhone 5s is featured in the Beats World Cup ad alongside a ton of celebrities.

The ad itself is less of an ad for the new Beats Solo 2, and more of an ad for the various Solo 2 spots that are destined to play throughout the World Cup. The video is entitled "The Game Before The Game" and starts out with Brazilian footballer (soccer player) Neymar Jr speaking to his dad on his iPhone 5s. His dad is giving advice about the big stage of the World Cup, and then the ad essentially breaks into a full on music video. 

Throughout the rest of the ad, there are tons of footballers (who we won't pretend to recognize other than Jozy Altidore), as well as plenty of non-soccer-related celebs like Serena Williams, Nicki Minaj, Lil Wayne, Stuart Scott, and LeBron James. We have been curious about LeBron's connection to Beats following its purchase by Apple, because LeBron is becoming the US face of Apple rival Samsung. But, supposedly, LeBron wasn't planned to be in the ad, but he approached Beats and asked to be in it. As we mentioned, this kind of star-power is likely one of the reasons behind Apple's big spending spree.


source: The Verge

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12 Comments

1. bucky

Posts: 3778; Member since: Sep 30, 2009

Best commercial ever!

2. Sauce unregistered

The beginning is very inspiring

3. brrunopt

Posts: 742; Member since: Aug 15, 2013

Now thats an amazing commercial...

4. HTCOE

Posts: 650; Member since: Nov 20, 2011

wow! that was impressive

5. Miracles

Posts: 560; Member since: Aug 31, 2013

Good ad, the beginning is really good.

6. dontneedtoknow

Posts: 158; Member since: Feb 17, 2014

This is such a good ad but because of it's length, most people won't see it like on tv

7. LFCRodrigues

Posts: 58; Member since: May 09, 2014

The name of the guy wth headphones in the beginning (and at the end) is Neymar Jr. One of the best soccer players in the world... he's THE GUY here in Brazil.

8. Derekjeter

Posts: 1467; Member since: Oct 27, 2011

That was only good cuz of Neymar..... Everyone else is trash specially LeBron.

9. sergiobr

Posts: 718; Member since: Feb 25, 2013

Nobody in Brasil wants this worldcup ! Please seed it ! We need hospitals and public health !!!

10. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

The benefit of world cup is that it'll attract masses not only in the time of world cup , even after that.... SA's tourist income has grown considerably after 2010 WC....

12. sergiobr

Posts: 718; Member since: Feb 25, 2013

And the education, and the others real benefits ? ... still the same, still a shame !!!! NO WORLD CUP ! thx

11. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

What's that kinda scene doing in a football ad at 3:02? o.O

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