Apple's magical 'average selling price' not so magical anymore

Now, the story is that Apple's sky-high ASP has been going down lately. According to the Consumer Intelligence Research Partners, or CIRP, users have bought more last-gen iPhones and iPhones with lower storage capacities compared to previous years. We can probably explain this by acknowledging the fact that Apple currently has a line-up of very attractive products, including the iPhone 4, which is currently available for free on contract. The cool legacy models available, plus consumers going for smaller capacity iPhones have caused Apple's notoriously high ASP to go down a bit during the recent months.
via: AllThingsD