Apple’s iPad is popular in business, but do not rule out Windows 8 tablets

Apple’s iPad is popular in business, but do not rule out Windows 8 tablets
A former AMD executive, turned consultant and industry analyst, Patrick Moorhead, put together an interesting report about Windows tablets versus the super-popular iPad in the enterprise environment.

Comparing sales figures between Windows 8 tablets and the iPad is an exercise in futility, in less than three years, Apple has sold over 120 million iPads, and iOS tablets hold a far greater share of the enterprise environment than any other platform.

Analysts estimate that Microsoft has move about 1.5 million Surface tablets. In the grand landscape, it looks like an insuperable challenge to Microsoft and putting Windows tablets in the hands of executives. However, Mr. Moorhead believes that Windows 8 and its touch-centric user experience is going play a much larger role, and for multiple reasons.

iPads found support in the enterprise through user demand mostly. When a CEO tells an IT department they want to be able to use their iPad, the CEO will often get his or her way. Indeed, IT departments will continue to support iOS in this fashion for the foreseeable future. However, IT departments do have to contend with added costs and overhead to support them in the enterprise.

A Windows centric office has IT management infrastructure built in essentially. iOS devices require the purchase of additional tools to secure and manage. Enterprise software that is not optimized for iOS ends up having to be rewritten to work on the tablet, and a native Office suite is still not available, although the web-based Office suite has been optimized for touch. Peripheral hardware may not work either, and there is no guarantee the tools are available to make them work. Finally, if a iPad is broken, it is not so easy or cost effective to repair, putting a high replacement cost on the radar as well.

Granted, neither of Microsoft’s Surface tablets are considered a repairman’s dream, but Moorhead’s analysis calls the new Windows 8 tablets a “new breed of enterprise tablet” and provides some cogent comparisons that matter to IT professionals.

This analysis does not magically remove the challenges facing Microsoft and Windows 8, but when companies are constantly examining the bottom line, they will weigh these factors and more. While many companies adopt a “bring your own device” approach, where certain tools are involved, realities like this could very well undermine BYOD policies.  Couple the strong market share the OEMs like HP, Lenovo and Dell have in the enterprise, and it certainly makes it seem that Apple's initial lead in tablets is "marginalized."

sources: Moor Insights & Strategy via CITEworld

Images from Moor Insights report.



1. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Claiming that the iPad is marginalized in the Enterprise is a bit of a stretch. However, I think there is a place for a muscular Win8 Pro tablet (ala Surface Pro). All of the support arguments tend to become more relevant the further away from the executive and sales suites you go in the Enterprise.

2. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

I think Windows 8 Tablets have a huge potential for the enterprise market. Right now there's lots of buzz around Windows 9. I wonder how it will look like.

3. rusticguy

Posts: 2828; Member since: Aug 11, 2012

M$ can bribe the Corporate execs who make buying decisions. M$ looks like bribed the AICTE body in India to force all AOCTE approved colleges to opt for Office365 (forcibly) ... this means that once the students move out they are hooked to M$ dope so whenever they become powerful to influence buying decisions they would vote for M$ ...

4. jspanitz

Posts: 3; Member since: Mar 20, 2013

The previous post as it deals with being locked into an ecosystem is just blatantly false. It's also no different than what apple and google are doing. Not that it makes it right. But anyone can switch at any time. That being said, I see win8 tabs as a huge potential in enterprise. Apple has never made a serious attempt at partnering with enterprise IT. It's always taken the approach that IT should bow to apple. Will be interesting to see how it plays out.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.