Apple's iPad 2 Smart Cover resembles Japanese bath tub lids, existing case designs

Apple's iPad 2 Smart Cover resembles Japanese bath tub lids, existing case designs
Apple's Smart Covers polyurethane or leather protective flaps for the iPad 2 stole the show March 2nd, when the tablet was announced. It was the kind of ingenuity one expects from the folks at Cupertino - the Smart Covers glue themselves to the iPad 2 side via magnets, clean the display while fully covering it, unlock the tablet when you peel them off, and can double as a stand while typing or watching movies, or just flip over to the back not to mess in the way you interact with the iPad 2.

It looks like a big part of this idea has been entertained before, with the company Incase offering its Convertible Magazine Jacket for $10 more than the Smart Covers, which eerily resembles the Covers' design and functionality. It is ribbed as well, and can be folded to make a two-stage stand for typing or watching movies too. The main difference is that it snaps on a hard shell that covers the back as well, whereas the Smart Covers simply glue to the magnet-friendly bezel of the iPad 2, which makes it more comfortable and lightweight.

The ribbed and folding design cue in both cases, however, reminds strongly of... Japanese bathtub covers. A lot of Japanese started pointing out in the forums that the Smart Covers look precisely like the bathtub lid they had at home. Judging from the pictures, this is mainly due to the blue Smart Cover taking a prominent place during the iPad 2 presentation.

Had it been the Burgundy one, nobody would have noticed, but the bathtub theory at least explains the water droplets on the screen.

source: TUAW & Technologer via GSMArena

Related phones

iPad 2
  • Display 9.7" 1024 x 768 pixels
  • Camera 0.7 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 6944 mAh



1. MedioGringo unregistered

Wow. I check out Incase's site. Apple totally ripped of this design. Then acted like they were geniuses.

2. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

I hate crapple but I actually think these covers are quite functional. I hear the idea for the cover stemmed from the need to cover up the fact that ipad 2 has no flash support, no 4G, and a crappy one megapixel camera on the back.

3. ayephoner

Posts: 858; Member since: Jun 09, 2009

flash is garbage. 4G is infantile at best. the camera is for facetime. no one is using their ipad to take serious stills. why do you nimrods want the highest end everything if its not needed? it would just drive up cost.

4. p0rkguy

Posts: 685; Member since: Nov 23, 2010

I didn't know having options was a bad thing...

5. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

why do you sheeple want to pay the highest end prices for outdated tech? ZING!!!

6. logie unregistered


7. CellieCell

Posts: 151; Member since: Apr 14, 2010

HAHAHAHA, this is good. Keep them coming.

9. laptop battery dell unregistered

Good work! Ii would look forword your article. Maybe you can come to my website to search what you need~ welcome everyone come to my website!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.