Apple’s CEO Tim Cook speaks at D10: video highlights

Apple’s CEO Tim Cook speaks at D10: video highlights
Apple’s chief executive Tim Cook sat down for a lengthy interview at AllThingsD’s D10 conference, and while he was very optimistic about future iDevices and services, he managed to keep a tight lip and not spill any specifics about Apple’s upcoming products. 

Cook left the impression of a composed executive, and didn’t shy from carefully thinking before answering some of the questions. He underscored that one thing won’t change with Apple under him - the focus on innovation. And that’s exactly what Steve Jobs was known for. At the same time, though, Cook made it extra clear that he isn’t the “original” that Jobs was, and he didn’t see another Jobs coming to the industry anytime soon.

The future products? You already know something about what’s coming up - Cook said the company will double down on Siri, and admitted the Apple TV has room for improvement. 

One of the most interesting tidbits from the interview is the clear differentiation that Cook made between the iPad and traditional computers, which the CEO continues to see as different products, used for different purposes. Check out the highlights of Apple’s CEO appearance on D10 below.

source: AllThingsD

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6 Comments

1. T12RYK

Posts: 849; Member since: Jun 10, 2011

"Apple not be the developer of the world"?? Apple have revolutionised the mobile/tablet/music industry and there is no denying that, but with the iPhone and iOS they are basically just playing catch-up now, putting a notification shade and calling it revolutionary isn't right. Apple isn't the developer of the world anymore, it may have been a few years ago but not anymore...

2. tedkord

Posts: 17408; Member since: Jun 17, 2009

I just like this guy. I hope he can live up to his ideals.

3. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

New social engineer (shepherd).

4. jmoita2

Posts: 930; Member since: Dec 23, 2011

The Borg leader ended his speech with... Assimilate, or die.

5. taco50

Posts: 5506; Member since: Oct 08, 2009

I enjoyed this interview. I'm looking forward to see what Apple has cooking in their labs.

6. jmoita2

Posts: 930; Member since: Dec 23, 2011

Here is a clue... Meth!!! lol

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