Apple working on augmented reality features for the iOS camera app

Business Insider reports that Apple is working on integrating augmented reality technology inside the iOS camera app. It is said the effort involves teams from several companies acquired by Apple, such as Metaio and Flyby Media. The goal is to be able to point the camera at a real-world object, be it an inanimate one or a person's face, and have it recognized and manipulated.

Apple has already featured face recognition technology into the most recent version of its Photos gallery and editing app. In 2015, it also purchased FaceShift, a company whose developments are dedicated to digital facial transformation.

As the AR functionality is incorporated into the iOS camera app, Apple will open them up for app developers by turning them into an SDK. The features could be realized in the next version of iOS, which is expected to be widely available in September next year.

Some smartphone makers have already experimented with integrating AR functionality inside the camera app. For example, Sony's high-end Xperia smartphones let users superimpose animated 3D objects, such as dinosaurs, inside their photos, which is an entertaining, but hardly essential feature. Apple's plans probably stretch beyond such basic implementations.

source: Business Insider



1. ibend

Posts: 6747; Member since: Sep 30, 2014

still years behind tango


Posts: 2817; Member since: Oct 03, 2012

Already available for years on Nokia and MS always Apple is behind and copying!

3. darkkjedii

Posts: 31752; Member since: Feb 05, 2011

Apple needs to work on its damn cut copy and paste. It hasn't worked right since ios 7. And add some as in way more features.

5. Bankz

Posts: 2550; Member since: Apr 08, 2016

True. Apple also has to work on its landscape view for their damn music app ffs. Even in commercials, they resort to using the control center for showcasing their music features which means that they're aware of the problem. Again apple should also work on little things like including T9 prediction in their phone app and update their landscape (tablet view) to most third party apps too. Heck, they've not even updated their peek and pop features for most apps. What they have mostly done however is to update their app shortcuts for most 3rd party apps on their home screen. Don't know why Apple are being so bone headed about these things tbh..

4. Bankz

Posts: 2550; Member since: Apr 08, 2016


6. cnour

Posts: 2305; Member since: Sep 11, 2014

Then Samsung and the others will do the same but in a bad way of course.

7. rsiders

Posts: 2037; Member since: Nov 17, 2011

Augmented reality and they don't even have a pro mode in the camera app? Priorities.

8. Ezio2710

Posts: 548; Member since: Aug 22, 2015

Always late to tge party and steal tge credit

9. kiko007

Posts: 7521; Member since: Feb 17, 2016

I don't think *the* is spelled that way.....

10. steodoreben

Posts: 379; Member since: Sep 26, 2013

I'm so tired of people whining "if Steve Jobs was alive". Apple fans praise him as God and no one bats an eye on the people who contributed so much on tech e.g. internet, C++ and etc. Without them, Steve Jobs is nothing.

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