Apple wages a legal fight against Polish online food store A.pl for trademark violations

Apple wages a legal fight against Polish online food store A.pl for trademark violations
Apple is rarely gentle with those who it believes benefit unfairly from its good name and immense brand popularity, and the latest legal onslaught is being crashed on the unsuspecting heads of a Polish online food delivery store.

The couch potatoes dream company that gets food delivered to your doorstep, is called A.pl, which might be coincidental, or might be a clever marketing trick, considering how hugely popular Apple and its products are in Poland. 

Cupertino has filed a request that the trademark for the name A.pl be stopped with the Polish Patent Office, as it says this creates confusion amongst consumers. 

The Polish online food store ads don't help either, as they depict the famous bitten Apple logo against their "fresh" produce, which you can see below. The website that is owned by A.PL Internet SA (the full name of the company), is fresh24.pl, so the legal skirmish between the almighty Apple and the foodies might be waged for a good while. In any case, the Poles got their 15 minutes of fame for the matter already.

source: Telepolis via TNW





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48 Comments

1. darktranquillity

Posts: 285; Member since: Feb 28, 2012

WTF!!!? They should start selling rotten apple:-/

24. denied911

Posts: 361; Member since: May 31, 2012

"hugely popular Apple and its products are in Poland" I'm from poland. and no, apple producks are not that popular here there was nokia land but now samsung took over apple products are super expensive, many people buy cheap used models from usa BTW in polish courts, never been similar case, and apple have to proove that it is so popular here

25. -box-

Posts: 3991; Member since: Jan 04, 2012

The only similarity I see (arguably, and it's a stretch) is the shape of the "stem" on the logo. While the logo itself doesn't conjure images of an evil tech company, I do see a slight similarity there when the correllation is introduced. They should redesign the logo to either incorporate the "stem" attached to the circle, and/or turn it around to face the other direction. That said, apple is nuts; it's a fruit, not an iDevice, it's not trademark-infringing for someone else to use the concept of a tasty fruit as their company symbol (unless their symbol is a ripoff of another's). Reminds me of the European parody where a guy walks into a grocery store and is trying to exchange his blackberry, and the discussion goes to apples and oranges (a European cell carrier).

30. DonkeySauce

Posts: 194; Member since: Dec 03, 2011

is Apple going to sue the tree in my yard for growing apples?

38. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Don't be preposterous, Trees cant be sued. If its in your yard though, they can sue you for having a tree that grows their trademark.

39. ph00ny

Posts: 2024; Member since: May 26, 2011

Check your mail. You probably received the lawsuit documents already

43. jroc74

Posts: 6023; Member since: Dec 30, 2010

When did Apple.....get the spelling changed to A or a.pl? And no one can use an apple as a logo now? And ppl still back this company? Thank god I never got sucked into the Apple madness...knowing me....I would be ashamed to be a fan of their products.

2. RapidCat

Posts: 351; Member since: Jun 12, 2012

selling food and technology? stupid people knows the dirferences

3. MeoCao unregistered

The battle of 2 fruit companies.

4. StreetNerd

Posts: 870; Member since: Dec 08, 2010

Apple is just sad...

14. Mittal

Posts: 494; Member since: Dec 14, 2011

Apple is funny!

5. phljcnth

Posts: 553; Member since: Apr 30, 2012

You are disgustingly obnoxious, Apple!

6. Aeires unregistered

Pathetic move, Apple. Why don't you put the lawyers away and leave the world alone.

7. pokharkarsaga

Posts: 547; Member since: Feb 23, 2012

when ur focusing on infringements,then ur losing focus on innovation.apple is an example of it.

8. som

Posts: 768; Member since: Nov 10, 2009

Apple Inc. is way too much addicted in lawsuits.

9. wendygarett unregistered

Stupid Apple play stupid lawsuit...

10. B3BLW29

Posts: 238; Member since: Mar 02, 2012

Next they'll sue Fruit Ninja.. because it allows to slice apples. Apple inc has way too much money n free time...

12. Aeires unregistered

Applebee`s put on notice.

18. andro.

Posts: 1999; Member since: Sep 16, 2011

Fiona Apple is in for some serious serious trouble!

26. -box-

Posts: 3991; Member since: Jan 04, 2012

Guess we'll have to start calling Apple Jacks and applesauce something else soon

40. ph00ny

Posts: 2024; Member since: May 26, 2011

Isaac Newton is lucky he's dead or else he would have been sued already. Maybe Jobs is filing a lawsuit in the afterlife

49. B3BLW29

Posts: 238; Member since: Mar 02, 2012

Hahahaha Dude that's one funny comment..

50. pikapowerize

Posts: 1869; Member since: May 03, 2012

he will be sued by newton and einstein!

11. jove39

Posts: 2145; Member since: Oct 18, 2011

Since when people started eating Apple gadgets...whats is point of suing a food chain!!!

13. No_Nonsense unregistered

This is totally ridiculous. Screw Apple and I'm boycotting their products until this crap from them ends.

15. cheeseaddict

Posts: 49; Member since: Sep 05, 2012

black eyed peas' apl. de ap should worry now hahaha

16. andro.

Posts: 1999; Member since: Sep 16, 2011

Yes indeed apple invented the word apple and the actual fruit itself.. It was Steve jobs who dropped the apple on newtons head. This is yet more ridiculous apple behaviour here

17. ivanko34

Posts: 617; Member since: Sep 04, 2011

Where is judge Koh ?

20. pegasso

Posts: 285; Member since: Nov 27, 2011

nine percent of a.pl customers returning the fruit after mistakenly thinking they were buying an iphone...

36. kanagadeepan

Posts: 1244; Member since: Jan 24, 2012

This one is EPIC...

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