Apple to make Baidu the default search engine on Chinese iPhones

Apple to make Baidu the default search engine on Chinese iPhones
As Apple and Google continue to remove the “fr” from the word “frenemies”, Apple has taken another step to help themselves at the expense of their main former ally and biggest competitor; according to Bloomberg, Apple is set to announce that they will drop Google as the main default search engine in China, switching to the more popular home-grown Baidu.

Baidu is already the most popular web search engine in China, having gained market share hand over fist after Google decided to abandon the Chinese mainland and move its search servers to Hong Kong. Apple most likely sees this as a way to try and increase their popularity in the Chinese mobile phone market, where they have lagged far behind the many forms of Android (both forked and official). The fact that it will not provide Google with a way to grow its market share of Chinese mobile search is in all probability just a bonus.

Despite having smaller market share in China than elsewhere, the sheer size of the Chinese user base lead to the territory growing to become Apple’s second largest market last quarter, behind only the United States; as such Apple and Google undoubtedly view China as an extremely important battle field in the ongoing war over mobile market share.

According to Bloomberg’s sources the announcement could come as soon as next week, perhaps during WWDC. As an interesting quirk of history, way back in 2010 none other than Motorola chose to replace Google with Baidu as its default search engine on its Android smartphones; presumably they reversed course at some point!

As you might expect, no one at Apple, Baidu, or Google wished to comment on the story.

source: Bloomberg

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9 Comments

1. Mark.J.Linskiy unregistered

Good luck competing with Google :)

6. taco50

Posts: 5506; Member since: Oct 08, 2009

Ignorant comment if you know anything about China

8. Mark.J.Linskiy unregistered

Oh trust me, I rather leave the Ignorant comments to you. Since that is practically all of your comments, right? You're always so ready to criticize anyone or thing when it comes to someone or something taking a bite out of your beloved fruit. Like I said, good luck :).

11. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

They USED to use Google in Chinese iPhones, didn't they? If Apple had known anything about China, they would've used Baidu in the first place. I will rejoice and throw flowers in the wind the day you stop commenting.

2. mercorp

Posts: 1045; Member since: Jan 28, 2012

Baidu will soon be bought over by apple... Then,no more free mp3s and movies...:-(

3. Lucas777

Posts: 2137; Member since: Jan 06, 2011

why the heck would apple want to buy baidu? the search market is already quite crowded and it doesnt offer any real benefits for apple-- they arent in the advertisement business unless you count iad.. which honestly is close to nothing

4. Raymond_htc

Posts: 430; Member since: Apr 06, 2012

Apple wants to DOMINATE.... :( Too greedy.

5. adi4u4882

Posts: 137; Member since: Jan 10, 2012

Which they can't when Google is there.

9. darktranquillity

Posts: 285; Member since: Feb 28, 2012

Wow apple and peoples republic together. Hypocrisy with pseudo democracy, best combination.

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