Apple spokesperson: Recent staff cutbacks were a mistake

Apple spokesperson: Recent staff cutbacks were a mistake
It appears Apple has realized that laying staff off in the period that's preceding major device launches is not a very wise thing to do. With a new head of retail for the company, John Browett, Apple has made some small staff cutbacks recently in some of its UK stores. The reasoning behind this decision is unknown.

Now, however, Apple spokesperson Kristin Huguet has informed Bloomberg that these cutbacks weren't such a good idea, and Apple will be returning to its old policy, meaning that it'll try to get those employees back to their workplaces or hire new ones.

"We recently implemented some changes in retail staffing. Making these changes was a mistake and the changes are being reversed."

Sure, the statement is quite diplomatic, but the idea is clear enough. Now it's probably a good time for those employees who lost their jobs (and would still like to work for Apple) to contact the company.

Still, it makes us wonder why would Apple be interested in laying staff off, when you know that the following months are expected to be crazy for their retail stores, due to the upcoming new iPhone launch. Anyway, maybe it was exactly this launch that made Apple reconsider its attitude towards store employees.

via: SlashGear



1. Phullofphil

Posts: 1822; Member since: Feb 10, 2009

Duh that was kind of an oversight

6. MeoCao unregistered

Not an oversight mate, they know they will not need so many staff for the next iPhone launch. That's the writing is on the wall for the next iPhone.

2. XPERIA-KNIGHT unregistered

Apple is a douche.....seriously and the people who were laid off should really consider who they're working for.....smh

3. Aeires unregistered

One of the richest companies on earth cuts important personnel, where is the proper focus at?

4. jsdechavez

Posts: 807; Member since: Jul 20, 2012

Perhaps because they wanted to save on employee benefits from extending their contracts.

5. nicholassss

Posts: 368; Member since: May 10, 2012

Good news for me, I just applied at my local apple store. haha.

8. Fallout09

Posts: 421; Member since: Oct 17, 2011

But Why?

15. Lift_Off

Posts: 152; Member since: Apr 04, 2012

Because its a good job. Fairly High pay, and easy to sell products to people. Even if I didnt like Apple I would apply there.

7. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Take them back Apple, losing a job sucks badly

9. mukrenol

Posts: 92; Member since: Sep 03, 2011

cut old staffs, hire new ones it will save them money... in the long run.... but then you get more newbies on the job that knows little about the product or their history.....

14. W.P._Android_in_that_Order

Posts: 208; Member since: Feb 15, 2012

With as much as Apple products are made for people with the lowest possible I.Q. i'm sure the new people will do just fine.

10. Savage unregistered

Apple, If you spend less on your lawyers and more on your products, employees need not be fired.

11. rla2680

Posts: 18; Member since: Aug 17, 2012

not smart

12. downphoenix

Posts: 3165; Member since: Jun 19, 2010

They are a corporation that has run amok with its profit mongering. Layoffs are sad but understandable for companies like RIM and Nokia that are both in dire straits, but its just pure greed when a company that is making record breaking profits hand over fist like Apple.

13. Pdubb

Posts: 249; Member since: Aug 08, 2011

My thoughts exactly! What could have possibly happened that they felt the need to lay off people? The economy is bad everywhere but they have record profits, the most "valuable corp." in the world and a new product launch which usually requires extra work. Seems a bit strange especially considering they are suing Samsung for 2.5 billion and they have a small work force to begin with when you consider other companies.

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

they had to cut back. they dipped under 60% profit margins and just couldnt take it! screw the front line people!! yeeaa!! lol. seriously, exactly what reason could the world's richest company that only makes MORE money every year have to "cut back". Crap like this is exactly why people scream "corporate greed" from the hilltops.

17. InspectorGadget80 unregistered

Apple must be stupid. why the hell would they start lay off their hard workers that help them sells their products? Their a billion dollar company. i think they should lay off the executive and senior staff members and board of directors their the ones making too much money. they should give them some raises

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.