Apple sold $4.9 billion worth of the Apple Watch last year?

Apple sold $4.9 billion worth of the Apple Watch last year?
It is still hard to believe, but data computed by market researcher Asymco confirms Tim Cook's recent comment about Apple being the top watch manufacturer in the world. From a perspective of revenue, Rolex grossed $4.7 billion in 2016. With 1 million watches sold that year, the average Rolex cost $4,700. Asymco estimates that over the last 12 months, 15 million Apple Watch units have been sold with total revenue at $4.9 billion. The average price of a purchased Apple timepiece? $330.

Since the launch of Apple's smartwatch on April 24th, 2015, the research firm figures that Apple has sold 33 million watches generating $12 billion in sales. Rolex was founded in 1905 at a time when wrist watches was as far as personal mobile technology went at the time. But Rolex has decided to stick with analog watches and focus on selling fewer, but more expensive timepieces.

While Rolex is one of the best known non-smartwatch brands in the world, it is notable that in topping Rolex, Apple also bypassed a number of other famous mass market watchmakers including Seiko, Casio and Timex. And the story is just really beginning for the Apple Watch as Apple commits to making the device a major tool in monitoring the health of people around the world. If Apple can perfect the non-invasive 24/7 monitoring of user's blood glucose levels, the sky is the limit for the timepiece.

Considering that Apple keeps its mouth shut when it comes to actual sales and profit numbers for the smartwatch, you'd think that the Apple Watch was a big fat failure instead of the incredible success story that it has turned out to be.


source: Asymco

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20 Comments

1. jarrettnz

Posts: 1; Member since: Sep 26, 2017

How on earth do you jump from his comment that Apple is the #1 watch to Apple is the #1 watch manufacturer in the world? His comment probably means that Apple Watch is the number one watch in terms of sales in comparison to another WATCH from Rolex. That does not mean they sold the most total watches or made the most revenue. They are not reporting their numbers for a reason. If their sales were that high, they would just release the numbers.

2. fyah_king unregistered

I have not seen one person with a smart watch.

4. CreeDiddy

Posts: 2188; Member since: Nov 04, 2011

Man you must be in wrong area...go to a suburban area or densed city...I see people with Apple watches galore...

6. ph00ny

Posts: 2031; Member since: May 26, 2011

I've seen a lot of apple watches in the wild. Few in the office got themselves Gear S3 Frontier after i got mine but there are quite a few apple watch there as well. Also my wife has series 2

9. nctx77

Posts: 2540; Member since: Sep 03, 2013

Bruh, where the heck do you live? In any major metro, you see them everywhere! I haven’t heard someone say what you’ve said since 2015, maybe early 2016.

14. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

I see mostly Apple Watches, and Gears.

3. CreeDiddy

Posts: 2188; Member since: Nov 04, 2011

Apple’s competition is Apple...iTunes, Retail, iPad, Watch, iPhone, Mac’s...man it’s pretty insane that they only have under 8 product categories and are making a fortune....

5. EC112987

Posts: 1215; Member since: Nov 10, 2014

I see apple watches everywhere. I do live in NY and you can get one for dirt cheap on Craigslist. It's not that serious. The gear S3 is far superior.

8. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Please, don't start any debates with facts. Its not about what better here in this article. I'm tryign to understand how ROlex is being compared with Apple Watches. Rolex watches are mad with real gold, real platinum, real diamonds and other gems. Apple Watches use synthetic or man-made reduced quality of similar and are sold for far less money. According to Wiki, Ferrari made 3.5B Euro in 2016 by selling 8000 cars. Toyota sold 16M cars to sell gang a similar amount of money. But no one is comparing them. Doesn't Toyota sell luxury options too?

17. EC112987

Posts: 1215; Member since: Nov 10, 2014

They have Lexus.

18. Xilam unregistered

Lexus IS not luxurious if you think that adding realwheel drive and a gold plastic badge a luxury - it’s still a Toyota - most Lexus brands are still sold with Toyota logo in other part so ofbthe world.

20. EC112987

Posts: 1215; Member since: Nov 10, 2014

I honestly did not know that. Sorry but the LS 460 is a beauty

11. nctx77

Posts: 2540; Member since: Sep 03, 2013

The gear is the Microsoft Zune of smart watches and the Apple Watch is the iPod.

7. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

I am trying to understand how you are comparing the Rolex that only sold a MILLION and Apple had to sell 33 times as many. A Rolex with an average selling cost of $4700 vs $330. Isn't it obvious the cheaper option will sell more?

16. ch3mn3y

Posts: 77; Member since: Sep 17, 2017

It's same way when iPhone (all models) are compared to e.g. Galaxy S7 or S8. Some sites see iPhones as one device, but cannot see Galaxy S, Galaxy or even whole Android community as one...

10. omnitech

Posts: 1131; Member since: Sep 28, 2016

The Apple Watch actually should have sold much better with the amount of sheep power behind it.

12. cnour

Posts: 2305; Member since: Sep 11, 2014

Hopefully you will the money to buy it....

13. joinboone

Posts: 50; Member since: Jul 24, 2017

coming soon for version new iphone

15. ch3mn3y

Posts: 77; Member since: Sep 17, 2017

As long as people will see the logo as some kind of God, they will have great sales... There are better devices, but many people see Apple ones as something which will make their lives better (it doesn't) and have to have it, deosn't matter the cost...

19. Xilam unregistered

Apple Watch doesn’t have a logo. But let’s venture into this logic. You wanna show me a device without a logo? All android devices also put their logo in front as well as rear of the phone - if By your logic people buy devices for logo - we’ll you get double the logos on an android device - what does it make an android user. If you used any sense - you’d know that most people buy iPhones for iOS - I use android, but prefer iOS - I just can’t afford anything new. Got an iPad 9.7 (not a pro) as a gift recently - and it’s an awesome OS - so much better than android. Don’t be stupid.

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