Apple says "No" to competing ads on the iPhone

Apple says
Apple has taken aim on third party analytical firms like Flurry by locking out in-app advertising services that compete with the Cupertino based firm's own iAd service.  Without consent from the iPhone maker, no firm will be allowed to take demographic information that is not a vital  part of an app. Apple's crosshairs are also aimed on competing mobile ad firms like Google and it's recently acquired AdMob subsidiary. Even if the user of the application gives permission for the third party to collect stats and information, Apple will not allow it. User data can be collected to help sell more ads-but only with Apple's permission. The battle lines have been drawn. Google acquired AdMob, the largest player in mobile ads, and Opera picked up AdMarvel. But as far as the iPhone is concerned, if you need to know the nuts and bolts about who is using the phone, the only way you are going to be able to get the info you want will be to sign up with Apple's iAd. In response, AdMob CEO Omar Hamoui has just said that he would prevent developers from using AdMob and Google's advertising services on the iPhone. The battle is on.

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source: AllThingsDigital via TheRegister

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8 Comments

1. Mateo8326

Posts: 472; Member since: Jul 15, 2009

Excuse me -AdMob CEO Omar Hamoui has just said that he would prevent developers from using AdMob and Google's advertising services on the iPhone- ok so who hurts from this the most Admob i would assume right, if not correct me b/c i'm not actually comprending all this

2. networkdood

Posts: 6330; Member since: Mar 31, 2010

I wish none of our phones would have that crap on it....iADs...wow, great new feature, APPLE. And, our upcoming ANDROID phones will also have something similiar on them?? That sucks....well, as long as the phone is cool....

3. BlackberryUser

Posts: 609; Member since: Jun 26, 2009

I agree with you...

4. phonedemocracy

Posts: 98; Member since: Sep 30, 2009

They're talking about ads that appear in third party programs. On Android if you use a free version of an app, and ad can pop in the bottom or something. If you buy the full version, it doesnt have ads. Apple is trying to make more money by making devs use iAd for advertising.

5. Mateo8326

Posts: 472; Member since: Jul 15, 2009

thank you for explaining now i see it Jobs doesn't want third party making any money from consumers with the iphone from there 3rd party or AdMob.

6. wade1968

Posts: 224; Member since: Apr 12, 2010

i just see a hack coming to iphone.

7. josuearisty

Posts: 148; Member since: Sep 30, 2009

F*ck apple! F*ck STEVE!

8. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

UMMMM....Aren't they being investigated by the DOJ for these SAME types of practices?!?!?! This will be interesting...

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