Apple has just opened one of its most magnificent products, but it's not an iPhone: it's actually an Apple Store, and this one is an architectural masterpiece situated in the center of one of Europe's most picturesque places, the Piazza Liberty in Milan, Italy.
The Piazza Liberty Apple Store is a masterpiece of modern glass design with a futuristic glass cube interpretation, similar to the 5th Avenue Apple Store in New York, but with a cascading fountain on the glass walls, so you feel like you are walking through water when you enter and with a massive hall underneath where you can shop for your favorite Apple gadgets.
A glass portal that creates a multi-sensory experience
Apple has designed not only the store, but the green space above it and here is a description of what the company has done:
Recommended For You
“We combined two fundamental elements of the Italian piazza — water and stone — adding a glass portal that creates a multi-sensory experience as visitors enter the store through a cascading fountain that seems to envelop them,” Apple chief designer Jony Ive said.
"Just off the Corso Vittorio Emanuele, one of the most popular pedestrian streets in Milan, visitors will first see a dramatic glass fountain that serves as the entrance to the store and a backdrop to the large outdoor amphitheater. The piazza, clad in Beola Grigia, a stone used throughout Milan, is open to the public 24 hours a day and will host special events year-round amongst 14 Gleditsia Sunburst trees planted in the area," Apple adds in an official statement.
And the new Milan Apple Store is a place that perfectly embodies Apple's spirit at the cross-section of technology and the arts.
The venue will host various "Today at Apple" events with free sessions dedicated to mastering photography, film-making, music creation and much more.
Some 230 Apple employees will help visitors at the Piazza Liberty Store, with many of them coming from various places in the world.
The first month of the launch of the new store will be celebrated with special events and with local artists performing there. This new store brings the total number of Apple Stores in Italy to 17.
And right below, you can see a video of this magnificent new Apple Store.
Get Visible as low as $20/mo for 1 year. Limited time offer with code: FRESHSTART
$20
/mo
$25
$5 off (20%)
Offer Ends 6.1.2026 at 11.59pm ET. New members get $5/mo off the $25/mg Visible plan, $35/mo Visible+ plan, or $45/mo Visible+ Pro plan for the first 12 months. Promo code FRESHSTART required at checkout.
Victor, a seasoned mobile technology expert, has spent over a decade at PhoneArena, exploring the depths of mobile photography and reviewing hundreds of smartphones across Android and iOS ecosystems. His passion for technology, coupled with his extensive knowledge of smartphone cameras and battery life, has positioned him as a leading voice in the mobile tech industry.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts:
New accounts created within the last 24 hours may experience restrictions on how frequently they can
post or comment.
These limits are in place as a precaution and will automatically lift.
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: