Apple not willing to share first weekend iPhone 7 sales numbers

Apple not willing to share first weekend iPhone 7 sales numbers
Starting tomorrow, September 9, Apple will be taking pre-orders for its brand new iPhone 7 and iPhone 7 Plus, planning to ship the handsets beginning September 16 (when both models should be available in stores). In case you're curious to know just how many new iPhones Apple will sell in the first weekend of availability, we've got bad news.

In previous years, Apple proudly announced first weekend sales figures after each new iPhone launch, often reporting record sales (just like it happened in September 2015, after the iPhone 6s hit shelves). But things are changing this year: earlier today, Apple told Recode that it won't release "a first-weekend [sales] number."

According to Apple's statement, initial iPhone 7 sales "will be governed by supply, not demand," so the company believes that the first weekend sales number is "no longer a representative metric for our investors and customers."

Apple says that, thanks to an expanded distribution system that now reaches carriers and vendors in "hundreds of thousands of locations around the world", it already knows it's going to "sell out of iPhone 7." In other words, at the moment, Apple can't manufacture enough iPhone 7 units to meet the demand, though it's highly likely that, in the near future, production will catch up with demand.

Even if Apple isn't sharing first weekend iPhone 7 sales numbers, we'll probably still have estimates on how many units are going to be sold in the coming months. A previous report had it that Apple would manufacture over 70 million iPhone 7 units this year alone, and all of them could be sold as soon as they hit markets around the world.

Related phones

iPhone 7
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  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
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iPhone 7 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A10 Fusion, Quad-core, 2340 MHz
  • Storage 256 GB
  • Battery 2900 mAh(21h 3G talk time)

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51 Comments

1. OnlyTruth unregistered

They know it will be low.. And later they will inflate it and it will be on headlines "The best selling iphone ever"

6. Unordinary unregistered

You guys say that every year, and they crush any other sales number opening week lol every year

8. OnlyTruth unregistered

Karma dude Karma!

10. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well then, there's a first time for everything, and Apple thinks that it is about time the naysayers were right.

13. j2001m

Posts: 3061; Member since: Apr 28, 2014

Easy they have no China this year to add new orders, so they be way down, that's 100%

52. Tariq123

Posts: 186; Member since: May 15, 2016

Why not China?

12. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

iPhone 7 sales will not break records compared to iPhone 6, but this is expected. Even if the iPhone 7 was breathtaking, this was bound to happen. Here's why: 1. The "Phablet" and "large-screen" market has already been tapped by apple with the previous two models 2. iPhone sales are pretty much matured, as all large international markets have been penetrated 3. The iPhone 7 doesn't innovate (and it doesn't need to) We often forget how saturated the market is. We are at a stage where we are seeing incremental updates across the board. Although they won't break records, iPhone will sell incredibly well. There is a reason the 6s is now the best selling smartphone. Also, the Samsung Note 7 battery gate could not have come at a worse time for Samsung. -LJF

14. nctx77

Posts: 2540; Member since: Sep 03, 2013

Yep! They copy and paste that every year a d continue to look stupid. I wonder what there definition of low is....

16. OnlyTruth unregistered

They crush their own inflated records.. like they say every year "Our best iphone ever"

18. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

Dude, every company says their current device is their best ever. Well, because it is.

26. OnlyTruth unregistered

Ever heard of "Our best S phone/Nore phone ever" "Our best G phone ever" "Our best Moto ever" Apple says that every year.. no edits

27. Creep

Posts: 193; Member since: Apr 05, 2016

Actually, yes, I have. Google has said "our best nexus yet" or something similar. It's a damn keynote. Do you expect them to bash their own phone while marketing the thing? Now, feel free to make fun of the whole "courage" thing, because that deserves criticism. But Apple marketing their own device? C'mon man.

32. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

+1..Thanks for the backup Creep.

28. kiko007

Posts: 7493; Member since: Feb 17, 2016

You've never heard them because nobody cares when those companies announce their phones........... *Drops mic and walks away

35. Unordinary unregistered

It was just said in the Note 7 unveil LMFAO OUR BEST C4 EVER!

37. darkkjedii

Posts: 30955; Member since: Feb 05, 2011

Dude that was hella funny. I choked on my coffee a little. Good one.

51. yyzamin

Posts: 382; Member since: Aug 26, 2015

Like every company says when they release a product. Have you ever heard a company CEO say our new product is not our best, it's on par with last years...? Seriously you have no idea about business.

40. razmahtaz001

Posts: 501; Member since: May 11, 2013

oh really? imagine samsungs single phone sales would look like if it was the only android oem seller...if android is about 90% world wide sales, imagine samsung would probably be 90% too LOL...do you really believe that any single iphone sale would be like it is today if there were more than two dozen ios oems and over 100 ios smartphones selling every year? you got to be out of your mind if you think so LOL apple may have the best single selling smartphones, but android dominates ios like at a 9 to 1 ratio LOL yah i know, you'll come back with "but iphones make the most profit than all android oems combined" LOL

48. lyndon420

Posts: 6710; Member since: Jul 11, 2012

Yeah? You getting the new iPhone?

9. PHYCLOPSH

Posts: 652; Member since: Jun 28, 2014

It takes courage to keep up the good fight with a titan like Google. It takes idiots to f^k your consumers and investors by removing a basic level of standards from your hardware, withhold sales figures, and then expect them not to jump ship.

11. combatmedic870

Posts: 984; Member since: Sep 02, 2015

I agree. Plus we know via PA they cut the amount the manufacturered causing lost jobs. Of coarse it'll sell out. They didn't make enough from the get go.

22. AlikMalix unregistered

Is that why they ordered 70+ million iPhone 7's for the launch? I'm curious, what is considered "low sales numbers" by your standard? Then think about that number and apply it to best selling android devices. How is Apple doing now?

49. combatmedic870

Posts: 984; Member since: Sep 02, 2015

? They won't sell nearly that many on their launch weekend. Probably a 10th of that.

36. Saioofi

Posts: 336; Member since: May 23, 2014

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

What a load of BS. Must be expecting some seriously bad numbers to be this scared. If they reach their production cap and sell every single iPhone they can produce, the only way that number will be less than last year is if they produce fewer iPhones than last year. I know they lined up their excuses a bit earlier but there is no chance that they cannot produce more iPhones than last year mainly because so little has changed between the 6s and their top seller which is going to be the iPhone 7 model. Production issues they mentioned before only affect the 7+ so unless the whole batch is being under produced, then they would probably sell more than last year because they can easily produce more than last year. Also, they always release cumulative numbers anyway with a good number sold in the first weekend being older models. So there is no production issues with those models at least. So limited 7+ production will only hit a small amount of iPhones sold, and the rest should be just as much if not more than before if all goes well. This is all just BS because apparently they're expecting some seriously deflated crap or something.

15. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

If Apple releases numbers that are less than the last iPhone (which they will with iPhone 7) the stock market will negatively respond. It's ridiculous to expect a company to break records with every successor device. This is a smart move on Apple's part, and will help millions in terms of 401k, pensions, and other investments. So no, it's not BS. But you're right, a decrease in sales is expected. However, just because a Company doesn't break records doesn't mean they aren't performing well. However, many equate this to meaning slumping performance on Wall Street, and when this word spreads, the stock will slump hard.

43. xondk

Posts: 1904; Member since: Mar 25, 2014

Well yes, it is generally a good move with the stock market, however other companies have proven that the hit that then comes when they learn later, makes stock market loose a lot of trust in companies, if this will happen to Apple, who knows, but even so, it is a bit of a risky move.

53. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

Wall Street and the stock market works on the assumption of how will the company performe in the future. If there is no growth expected, the shares will drop in price. That drop does not means the company is not peforming well, it is just no growing, but that is normal. As for helping millions I can not agree less, not disclosing that kind of information will give an unfair advantage to the people who can get that intel by themselves, trapping the small investors when the foreseen drops in share price happens. So this move will help the few richest that control the market, not preciselly millions.

3. Martineverest

Posts: 521; Member since: Oct 27, 2015

haha! Chinese econony is not smiling

4. dubaiboy78

Posts: 442; Member since: Sep 19, 2014

Afraid of icrap 7?!?!?

* Some comments have been hidden, because they don't meet the discussions rules.

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