Apple iPhone picks up U.S. smartphone share while Android still is on top of latest survey

Apple iPhone picks up U.S. smartphone share while Android still is on top of latest survey
The latest survey from Nielsen, a snapshot of the U.S. smartphone industry as of May 11th, shows a renaissance of sorts for the Apple iPhone. Android powered smartphones hold a commanding lead in U.S. market share with 38% of the total, up from the 36% reading seen in the three months ending in April. The Apple iPhone gained 1% over the same time period to grab a 27% share of the U.S. smartphone market, but more importantly, the latter device was the only phone to gain share in the last three months among recently purchased smartphones.

Of those phones recently purchased in the last three months, the Apple iPhone had a 17% share, up sharply from the 10% reading from the three months ended in mid-April. During that period, Android's share was flat at 27% meaning that the iPhone is currently driving the market in the U.S. RIM's share of newly acquired devices was just 6%, off sharply from the previous survey's reading of 11%. Microsoft's Windows Phone 7 accounted for just 1% of new purchases. In an interesting breakdown, 55% of all new handsets bought in the three months to May 11th were smartphones while the 45% balance belonged, obviously, to featurephones. 15 months ago, featurephones accounted for a whopping 68% of newly acquired phones.

Returning to current market share, after Android and Apple, RIM comes in third with a 21% slice of the U.S. smartphone pie. This is a 2% drop from the prior report and is obviously affecting the Canadian based company. As we recently reported, there is speculation that the BlackBerry manufacturer has scrapped plans to build a 10 inch PlayBook tablet and will focus instead on a Superphone using the QNX OS. Among other operating systems. Windows Phone 7 has 19% of the market while defunct Windows Mobile still controls 9%. HP's webOS and Symbian each account for 2% of the market.

source: Nielsen via BGR


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20 Comments

1. WEBS unregistered

Whiny android fanboys in 3....2....1

2. guest unregistered

why would they be whining

5. jroc74

Posts: 6023; Member since: Dec 30, 2010

Really...lol. Its funny....yet another article about the market share and its different from a recent article. A few weeks ago, Android lost a lil bit, so did the iPhone. Then it was Android lost a lil bit and the iPhone gained some. That was from 2 different articles about 1st quarter market share. Now its Android gained some....and the iPhone gained some. At the same time, Android didnt move while the iPhone gained some in the last 3 months. Things seems to change from quarter to quarter.

3. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Okay. Wonderful. Android is still on top. :)

9. taco50

Posts: 5506; Member since: Oct 08, 2009

And your point is?

11. Sniggly

Posts: 7305; Member since: Dec 05, 2009

That by your standards, Android should be the best OS becauseit has the biggest market share. Hasn't that always been your go to argument whenever people talk about something they don't like about iOS? "It sells more, Apple has more money, they have the biggest market share..." seriously, as long as I've known you that's been your last resort statement.

12. taco50

Posts: 5506; Member since: Oct 08, 2009

Here's what you fandroids don't get. Apple and google have different strategies. Google is an advertising company. They give away their sw to whoever will take it because they're an advertising company. The bigger the market share the more money they make. Apple is a manufacturer. They compete against the HTC's, RIM, Motorola. Their looking to be profitable. Not have the biggest market share. No manufacturer can compete with the iPhone right now. You don't think Apple can license out their OS and gain market share? Of course they can, but they don't want to. Just like they can have flash, but again choose not to. All the bitching and complaining you do won't change the fact that Apple will steam roll all the phones you claim to be better in sales and customer satisfaction.

13. Sniggly

Posts: 7305; Member since: Dec 05, 2009

And there you go, taco, exactly as I predicted. Why is it so all important to you how much Apple sells, and why is it your metric of quality? "Everyone buys it, so it MUST be good!" Sales are not directly tied to quality. Let's look at movies for an example of what I'm talking about. Last year Avatar gained the title of single best selling movie ever in a single theatrical run. It blew the f**king doors off of all sales records in history by a factor of about two or three. Only Gone With the Wind has it beaten, and that's after multiple rereleases over a couple of decades. But was Avatar any good? Well, it was certainly impressive to watch, had pretty good music, and was well directed. But the characters were flat, the writing was not the best, the themes were very heavy handed, and the acting in some cases subpar. The story was also unoriginal and had been told in many films before it. Now, also last year, you had Inception. It was no slouch, but it also came nowhere near to matching Avatar's record. You also have the Dark Knight. Again, awesome sales but still not at Avatar's level. Both were excellently written, masterfully paced, very well directed and well acted, and effectively explored the minds and motivations of their central characters. You have an almost cult like following of Avatar, including some who became clinically depressed because Pandora is not real. On the other hand, there are those who love Inception and The Dark Knight. They're usually not insane over it though. In my humble opinion, The Dark Knight and Inception were both superior films in every way to Avatar. And most importantly, they don't ever need Avatar's box office numbers to prove it. Now do you get the difference between you and me? You will claim immediately that Avatar is the best ever because everyone went to see it. And I will disagree, because I judge far more than sales.

14. Kaushik unregistered

So, you mean a business does not want business share? They don't want to be on top of their business? So, they are into charity or what? By the way, it is Android that is the free OS, not iOS.

16. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Of course they want business share. And of course they want to maximize profits and expand. And I don't knock any company for trying. However, some companies can do perfectly awesome and still not be on top. And Apple only got on top by being about as cutthroat as humanly possible, and creating a loyal cult of followers. I read the training materials for the original iPad; the materials told me that it was my job as a salesman to convince anyone who walked in my store that they ABSOLUTELY HAD TO HAVE an iPad, even if they had a smartphone, netbook, laptop, desktop, and TV. Apple is very, very, VERY good at its marketing. And they make decent products. But as a business they are essentially a group of bullies, accosting everyone on the playground for lunch money in exchange for not getting beaten up. Their practice of suing the s**t out of every single competitor they have, even the competitors who have been in the business a lot longer and without whom they wouldn't be able to make cell phones at all is pathetic beyond belief. They can't handle the thought of anyone else even trying to compete in the markets they sell in. It's like a guy moving into a neighborhood, setting the goal of being the richest man in the neighborhood, and reaching that goal by enslaving his neighbors or forcing them to move out. It's nuts. Absolutely nuts. And I know I've said all of this a million times before, and just like the last 999,999 times, it won't make a difference at all to the cult of Apple.

17. taco50

Posts: 5506; Member since: Oct 08, 2009

Right it's marketing *rolls eyes*. Why does Apple finish number one in customer satisfaction? That's for 10 years running. There you go that's not sales. The reason their sales are good is because customers love their products because they make great products. You come on every Apple article and do your best to bash Apple. You were all over the false surveys that the thunderbolt was outselling e iPhone on VZW. Guess what your pathetic trolling has no effect on Apples sales. No matter how hard you try to convince people they're not dumb and they see Apple makes great products. If android has the biggest market share doesn't that make you the sheep? You're following the crowd. Apple users think for themselves and get what they want. Not what everyone else has.

19. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Why? Because Apple makes decent products (but not necessarily better- check failure rates, they're the same as other manufacturers like Motorola) but they work very hard to give their customers that they've been handed a gift directly from God. I've heard people with iPhones talk about stupid problems they have with the phones, but still say "durr, Apple's still the best!" Taco, you prove time and time again that you are incapable of reading comprehension. I have told you several times that I don't comment with the intent to prove that Apple makes s**tty products (which isn't true anyway) but that Apple is a company of assholes who would kill their grandmother for 5 percent more profit. As for me being a "sheep," I bought my first Android phone, the Motorola Cliq, in February of 2010. My second and current phone is the Motorola Droid X, which I bought in August of 2010. At neither of those times was Android on top. I had opportunities to buy Android before; when I bought my Sony Ericcson TM506 in 2009, I was offered the MyTouch 3G on upgrade and said no. If I had been a sheep I would've gotten an iPhone or Blackberry the first go around, and gotten the iPhone 4 the second time around. I buy phones based on what they'll do for me, from my own research. I bought the Cliq because I wanted an Android phone with T-Mobile, and for that phone to be a Motorola. When I got the DX it was because it was an impressive piece of hardware, and I saw that it worked well. On the other hand... Ask someone looking to buy an iPhone why they want it, and 9 times out of 10 their response will be "it's cool," "it has apps," or "it can play music." Or "everyone else has it." SO MANY TIMES when I was selling for Verizon did I show them what Android could do, and their socks were knocked off. They had no idea there was any alternative to the iPhone. So don't you DARE tell me that as a rule iPhone users think for themselves. You're full of s**t, Taco. Now kindly f**k off before I have to break my other foot off in your ass.

18. taco50

Posts: 5506; Member since: Oct 08, 2009

You didn't understand any of my post I see. 1. I said android is free. 2. I didn't say Apple doesn't want market share. I said heir strategy is different so it's not #1 priority like it is for google.

4. BlowJobs unregistered

Members of the Jobs cult in 3...2...1

6. stealthd unregistered

Why does everyone here have to be a fanboy? One platforms success isn't necessarily the others failure. Android and iOS are better because they coexist. Competition brings innovation.

7. Brett unregistered

"Apple is driving smartphone growth?" That's an interesting way to interpret (er, spin) the data. Especially because there was no smartphone growth over that period - 55% to 55%. If you look at the actual numbers, all you see is that about a third of the people who would have been buying Blackberries bought iPhones instead. So hooray Apple? But they weren't responsible for any growth.

8. Brett unregistered

Er, half, not a third.

15. Kaushik unregistered

I don't understand the numbers in the article. If Android increased it's share from 36% to 38%, that's a 2% capture of market share. For Apple, it is reported to be 1%. So, how is it that Apple sold more iphones than Android phones sold?

20. Sarcasm unregistered

Rebuplicans vs Democrats. Muslims vs Jews. Men vs Women. Apple vs Android. There's always a battle. Neither Side is right - both have their ups both have their downs. Android is awesome because it has more free apps, widgets, notification bar...etc etc etc...HOWEVER the iphone with out a DOUBT has a better battery life and more well protected apps. Both have their perks and both have their flaws. Everyone needs to just chill out but never will I suppose because then we wouldn't have Repubilicans vs Democrats....

21. TOdoubleD

Posts: 114; Member since: Mar 28, 2011

Not correct, I have both an iPhone 4 and the new EVO 3D. I'm currently getting better battery life on the EVO. Don't believe everything you read in reviews, good or bad. There's normally an agenda behind them.

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