Apple iPhone 8 launch day: Still no shortage of long lines

Ten years of iPhone releases hasn't slowed down the gravitational force that continues to be felt on launch day for Apple's prized smartphone. It's unbelievable to tell you the truth, seeing that you'd think that the allure and prestige would've fizzled down quite a bit over the years, but it hasn't. Even as we visited Apple's flagship store on 5th Avenue in New York City, there was no indication of the magic dwindling away – even well into the afternoon, which is an indicator of consumer interest. 

So yeah, Apple took a slightly different strategy with its iPhone announcement this year. As expected, we got the usual successors to last year's products, the iPhone 8 and 8 Plus respectively. However, the introduction of the iPhone X, which is slated to be released much later in the holiday season, made us wonder if it'd impact interest and sales of the iPhone 8 and 8 Plus. From the looks of it, though, it's not disrupting operations at all – it's just the same routine as past iPhone launches.

Despite missing the festivities that happened when doors opened up at the flagship store on 5th Avenue, there was still a steady stream of people waiting on line and coming into the store for the new iPhones. Ten years worth of launches, you'd think that the convenience of pre-ordering would've diminished the need for waiting on line, but it hasn't taken away from the normalcy we expect to find at stores.

And that brings us to our point of how it's just unbelievable that this continues to exist, where other phones fail to generate even a fraction of interest come launch day. Even popular devices like the Galaxy S8, LG G6, or the BlackBerry KeyOne, you're not going to find people forming long lines to pick them up in stores. In contrast, there are few times when long lines form for other smartphones when they're being sold – such as those pop-up stores that OnePlus routinely conducts. Other than that, it's a rare sighting.

Anyway, there was no shortage of people and interest buzzing around at the flagship store – even into the afternoon hours when we arrived. Yes, it can be all be attributed to fandom or something, especially given how pre-orders negate the need for people to physically buy smartphones in stores. What's going to be more interesting, though, is what we can expect to witness when the iPhone X is released in stores. You can imagine that the supply won't be as nearly robust as the current iPhone 8 lineup, so we're eager to see what transpires.

What do you think? Don't forget to check out our video highlighting the quick trip to the flagship store in New York City.

Related phones

iPhone 8
  • Display 4.7 inches
    1334 x 750 pixels
  • Camera 12 MP (Single camera)
    7 MP front
  • Hardware Apple A11 Bionic, 2GB RAM
  • Storage 256GB, not expandable
  • Battery 1821 mAh
  • OS iOS 13.x
iPhone 8 Plus
  • Display 5.5 inches
    1920 x 1080 pixels
  • Camera 12 MP (Dual camera)
    7 MP front
  • Hardware Apple A11 Bionic, 3GB RAM
  • Storage 256GB, not expandable
  • Battery 2691 mAh
  • OS iOS 13.x



73. xfire99

Posts: 1207; Member since: Mar 14, 2012

Why no report from China? Too embarrassing to report becuase only 2 in lines on iPhone 8 lanuch day?

71. omnitech

Posts: 1131; Member since: Sep 28, 2016

It's actually sold out here in Vancouver BC. ROFL! Just when I thought the kiko/bankzsheep had some limits this happens. Mind blown! Who the hell would $929 + CAD fpr a 750p display phone for 4 years in a row. Mind blown! I applaud these kikosheep. Pathetic! lol

66. sunnyfpy

Posts: 297; Member since: May 12, 2013

After 10 years,no significant inovation ??

65. galaxius

Posts: 82; Member since: Sep 06, 2014

Oh look at the sheeps:)

64. billy3010

Posts: 3; Member since: Dec 09, 2011

The fact you can still order online without any delays says all you need to know about the popularity of the iPhone 8. Previously, after the first few days on sale (or even pre-order) the expected delivery or pick up would move to 1- 4 weeks, but a week later for the iPhone 8, they are readily available everywhere. I really think Apple should have gone with the X in two sizes and that's it, consumers feel they are getting 2nd best with the iPhone 8 - it's simply not that desirable - PR backfired

62. razmahtaz001

Posts: 501; Member since: May 11, 2013

if i were standing in line for a day or two, or even a few hours just to get an iphone, i wouldnt even head for the demo unit...i would go straight to the cashier and out the door...that is what you call a purchase... going straight to a demo unit (like in the video/photos) isnt a purchase, its more about being curious LOL

61. TMach unregistered

The only reason I would buy the iPhone X would be to see if I can resell it in a few years for an even dafter and greater price but I'm thinking why bother....! Before you start to scream "hater", I used both Android and IOS up until iPhone 6 plus and then decided I could not be hassled with locked down eco system and a smartphone that was not actually all that smart and haven't been much bothered since.

60. SaRPeR

Posts: 171; Member since: Mar 02, 2017

I can't believe there are that many idiots in one place.

63. razmahtaz001

Posts: 501; Member since: May 11, 2013

u must believe bro, trust ur eyes

54. darkkjedii

Posts: 31809; Member since: Feb 05, 2011 Strongest glass ever my ass

59. sissy246

Posts: 7129; Member since: Mar 04, 2015

LOL, that is some strong s**t, lol

68. darkkjedii

Posts: 31809; Member since: Feb 05, 2011

Hulk level strong lol

50. sirohunter

Posts: 230; Member since: Sep 23, 2017

Dont think that sales are going insane with the 8. majority of people waiting for the X to be released.

48. techbuttcheex

Posts: 205; Member since: Jul 25, 2015

lol phonearena spin doctors for iCRAP!!

39. hado86

Posts: 177; Member since: Oct 15, 2014

I bet a lot of them thought the iPhone X was released also.

46. razmahtaz001

Posts: 501; Member since: May 11, 2013

OMG, that notch at the top of the X is so distractring and annoyingly ugly LOL

38. Arashmahmoodi25

Posts: 133; Member since: Apr 07, 2017

It's a red flag for apple.

34. darkkjedii

Posts: 31809; Member since: Feb 05, 2011

LMAOOOOOOO at this one

58. sissy246

Posts: 7129; Member since: Mar 04, 2015


33. royman

Posts: 28; Member since: Jul 04, 2017

A lot of iPhones available from the carriers at their stores

28. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Try harder PA... try harder...

27. whatev

Posts: 2464; Member since: Oct 28, 2015

I remember when I had to be in a long queue years ago when I got my first iPhone, it wasn’t launch day (it was summer) and there were many people buying their first iPhone, so it’s not always the same people who buys the iPhone all the time doing these long lines

26. sissy246

Posts: 7129; Member since: Mar 04, 2015

23. darkkjedii

Posts: 31809; Member since: Feb 05, 2011

22. darkkjedii

Posts: 31809; Member since: Feb 05, 2011

Ellen is hilarious

25. sissy246

Posts: 7129; Member since: Mar 04, 2015

LMFAO Also LMAO at PA fake news, it been all over the news that people were not waiting in line for this phone.

31. darkkjedii

Posts: 31809; Member since: Feb 05, 2011

LMAOOOOOOO! We have 4 Apple stores in Vegas, and all have very small lines.

40. hgoering

Posts: 52; Member since: Dec 27, 2016

How sad, you actually went to Apple stores just to check out the lines. You are no doubt a very lonely person.

52. darkkjedii

Posts: 31809; Member since: Feb 05, 2011

Who says I went anywhere you dumb ass LMAOOOOOOO. This is Vegas fool. You're such an idiot, and I got you so pissed off, you're trying anything you can to clap back. Just know...I'm having a ball baiting you and making you respond to me.

53. hgoering

Posts: 52; Member since: Dec 27, 2016

Let’s see, your a middle aged man, obviously a steroid abuser, obviously living alone (unless you’re in a group home situation), squealing with glee as you comment negatively on every Apple article. Well, as long as you get some joy in your sad life before crying yourself to sleep, I guess it’s ok.

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