Apple iPhone 8 launch day: Still no shortage of long lines

Ten years of iPhone releases hasn't slowed down the gravitational force that continues to be felt on launch day for Apple's prized smartphone. It's unbelievable to tell you the truth, seeing that you'd think that the allure and prestige would've fizzled down quite a bit over the years, but it hasn't. Even as we visited Apple's flagship store on 5th Avenue in New York City, there was no indication of the magic dwindling away – even well into the afternoon, which is an indicator of consumer interest. 

So yeah, Apple took a slightly different strategy with its iPhone announcement this year. As expected, we got the usual successors to last year's products, the iPhone 8 and 8 Plus respectively. However, the introduction of the iPhone X, which is slated to be released much later in the holiday season, made us wonder if it'd impact interest and sales of the iPhone 8 and 8 Plus. From the looks of it, though, it's not disrupting operations at all – it's just the same routine as past iPhone launches.

Despite missing the festivities that happened when doors opened up at the flagship store on 5th Avenue, there was still a steady stream of people waiting on line and coming into the store for the new iPhones. Ten years worth of launches, you'd think that the convenience of pre-ordering would've diminished the need for waiting on line, but it hasn't taken away from the normalcy we expect to find at stores.

And that brings us to our point of how it's just unbelievable that this continues to exist, where other phones fail to generate even a fraction of interest come launch day. Even popular devices like the Galaxy S8, LG G6, or the BlackBerry KeyOne, you're not going to find people forming long lines to pick them up in stores. In contrast, there are few times when long lines form for other smartphones when they're being sold – such as those pop-up stores that OnePlus routinely conducts. Other than that, it's a rare sighting.

Anyway, there was no shortage of people and interest buzzing around at the flagship store – even into the afternoon hours when we arrived. Yes, it can be all be attributed to fandom or something, especially given how pre-orders negate the need for people to physically buy smartphones in stores. What's going to be more interesting, though, is what we can expect to witness when the iPhone X is released in stores. You can imagine that the supply won't be as nearly robust as the current iPhone 8 lineup, so we're eager to see what transpires.

What do you think? Don't forget to check out our video highlighting the quick trip to the flagship store in New York City.

Related phones

iPhone 8
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 1821 mAh(14h talk time)
iPhone 8 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2691 mAh(21h 3G talk time)



1. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Waiting in line with a bunch of annoying dorks is so 2007.

8. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

What you know. These people are going beyond being an idiots now I see lol. Oh well glad it wasn't me.

14. Finalflash

Posts: 4063; Member since: Jul 23, 2013

WAIT WAIT WAIT. I want you all to look at the article and try to find one time he says "in line" instead of "on line". I think they're trying to escape any fake news accusation by saying "on line" so they can escape the accusation of lying on behalf of Apple. There is only one "in line" mentioned in the article and that is the caption of the picture showing no one in line. This also proves that the author is aware of the difference between "on line" and "in line". No one is lining up for this thing past a few online ebay re-sellers. The media so in Apple's pocket, they're desperately trying to create hype for this to push sales.

19. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Ok then, not just me that noticed that.

41. razmahtaz001

Posts: 501; Member since: May 11, 2013

he didnt even show that "long line" that we normally see outside the building stretching down the street, where people are cheering and chanting apple for the cameras LOL...basically a view from inside the building...yah its kinda packed in the building, but where is the additional long line outside the building other than the people inside the building? its not like its used to be...but nothing wrong with it nowdays, being that you can order online.

70. imran86

Posts: 208; Member since: Sep 14, 2012

Spot on.

10. sgodsell

Posts: 7383; Member since: Mar 16, 2013

What I am seeing in this picture is all kinds of students looking at the new Apple stuff. Many with their backpacks still on. Now buying and browsing are too different things. I have see lineups for Pandora bracelets and those little charm thingies. However just like their, people waited to look, but not necessarily buy anything.

30. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

You wanna know if they're buying? 2 things... 1. People walking out with retail packaging, 2. The people who couldn't wait and are exploring their new phone already. You don't see people walking out with a bag, or the majority of devices you see people holding are tethered to the table... it's all browsers.

18. piyath

Posts: 2445; Member since: Mar 23, 2012

So many cunts like you wish Apple will fail but let me give you a news flash for you..., it will Apple is the only phone company in the world who does things right. By the way I love to see the hatred of all your life less 12 year old fanboys in this site....LMAO It's hilarious actually.

35. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

Consumerist Indoctrination culture 101, Piyath and people like him. Grow the f**k up kid, nobody cares that you abuse your dead grandfathers inheritance on a phone from a company that doesn't display any gratitude to their customers for sticking with cheaper options (iPhone SE) that are actually worth more in value than the latest top of the line dick measuring contest idol you worship while eating a double quarter pounder with big mac sauce. Go choke on a rusty spike you autistic manchild.

67. darkkjedii

Posts: 31103; Member since: Feb 05, 2011

Damn! I think you made him cry.

37. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Looks like sheep's trying harder along with iPA to cover the things up. try harder!!

49. Tipus

Posts: 875; Member since: Sep 30, 2016

Cry more kiddo :))

51. izim1

Posts: 1599; Member since: Feb 04, 2013

Lmao hey remember when apple was about to go completely bankrupt and die off, but then Microsoft bailed them out with a $150million investment?

56. ColinW

Posts: 412; Member since: Jun 04, 2014

Does things right? Look back and see real life, Apple Maps, Watch, Music all late to the market and flawed products. Look at every IOS release since IOS 6 buggy for 6 months if you are lucky. iPhone X, Apple has had 3 years to come up with a proper update to the iPhone 6, yet is still far from "right" despite copying most of its new features from Android phones. That is not a hatred of Apple, just a true observation of what has happened in the past and is still happening now.

2. quintessential

Posts: 86; Member since: Mar 11, 2015

Just to add that over here, all stores and telecoms nationwide have run out of the iPhone 8 and 8 Plus stock of all color variants. Whereas the Samsung Galaxy S8, S8 Plus and the newly launched Note 8 are readily available in all color variants. Even Samsung knows its Note 8 is a hard sell at the price, that they are offering it on 1 to 2 year installment plans with $0 upfront payment, which can be signed up even without a Credit Card. Still, there aren't people queuing up for it.

3. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Perhaps samsung fans just decided not wast their time at physical store and ordered online like a smart person.

6. quintessential

Posts: 86; Member since: Mar 11, 2015

Dude, the one I'm referring to is for stores both physical AND online. Lots of Samsung S8 and Note 8 stock available in-store AND online, while Apple iPhone 8/8 Plus is sold out everywhere.

11. sgodsell

Posts: 7383; Member since: Mar 16, 2013

Well considering the S8 , S8 plus came out in April, it would make sense that they would have stock in by now.

12. izim1

Posts: 1599; Member since: Feb 04, 2013

And that cant be because one manufactures more than the other?

13. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

See post #12 and have a nice day mate!!

21. southernzombie

Posts: 355; Member since: Jan 17, 2017

Maybe Samsung doesn't create false "shortages" in order to drive demand and typically make sure they have enough stock to go around. Good try lambchop.

43. razmahtaz001

Posts: 501; Member since: May 11, 2013

bro, my local tmobile store still have iphone 8 and 8plus...i just called our local walmart and target stores and asked for availability...both iphone 8 and 8 plus are available at walmart and target as of today sept 23, how are these iphone 8 and 8 plus sold out everywhere?

45. Back_from_beyond

Posts: 1425; Member since: Sep 04, 2015

Apple's supposed "sold out". Meanwhile you can buy them anywhere in a physical location.

4. submar

Posts: 713; Member since: Sep 19, 2014


42. razmahtaz001

Posts: 501; Member since: May 11, 2013

when did all iphone 8/8+ run out? my friend just got one of the new iphone less than an hour ago (sept 23/sat) at our local tmobile store...the rep took out three color versions for my friend two see and choose from LOL where are you getting your source from bro? LOL

57. ColinW

Posts: 412; Member since: Jun 04, 2014

Most iPhone users could not afford an iPhone without 1 to 2 years instalment plans. Apple knows this so has a payment plan of its own. Apple either botches every production run before release or deliberately holds back stock to create a false shortage. The latter is most likely as TC is reputed to be one of the best supply line managers in the world! Individual Android phones will not usually sell more than iPhones as there is so much choice of hardware, while Apple has a majority. The only way to compare the success in terms of sales numbers is to look at previous years and this year is not looking good, despite the fact it is meant to be a bumper year with a long overdue new model.

5. submar

Posts: 713; Member since: Sep 19, 2014

What a funny view.

7. nikhil23

Posts: 446; Member since: Dec 07, 2016

Android users are living in 2017 with high product availability while Apple users are still living in 2007 Meanwhile, Note 8 destroys Ip8 plus in camera and drop tests

36. Carlitos

Posts: 670; Member since: Oct 23, 2011

Saw the superdaf camera comparison and I gotta say the Note 8 absolutely killed it. iPhone lacked a lot of detail and looked fuzzy. And mediocre dynamic range

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