Apple enterprise market lead is giving way to Android

Apple enterprise market lead is giving way to Android
The fall of BlackBerry and the rise of bring-your-own device options in businesses has completely changed the mobile phone market for enterprise. Apple's iPhone quickly took over the enterprise space, but new data shows that lead is now giving way to Android, just as Apple did in the general smartphone market.

The data comes from Good Technology, which is a company that tracks phone activations and more from over 5,000 customers worldwide. According to the latest semi-annual report, Apple's iOS comprised 67% of enterprise device activations in Q2 of 2014. This is still good enough for a wide lead over Android, which accounted for 32% of activations, but it did mark a shift in the market. Apple dropped 5 percentage points compared to the previous quarter and Android gained that same amount. Windows Phone rounded out the numbers overall with just 1% of the enterprise market. 

You'll notice that BlackBerry hasn't been mentioned, but that isn't because it has disappeared completely from the enterprise space. Rather, BlackBerry is left out of the numbers because BlackBerry devices use BlackBerry Enterprise Server for corporate email access, Good Technology cannot track BlackBerry activations. So, it is likely that the numbers laid out above are off by quite a bit, although the general ratios should be about the same. At the beginning of the year, Tim Cook cited IDC reports saying that Apple held 59% of the enterprise smartphone market and 78% of the enterprise tablet market, so Apple has a solid lead, but that lead may be slipping. 

source: The Next Web



1. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Ruh roh Apple! Go Android and WP! BB owns what can't be seen.

12. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Lmfao Wp only 4% NokiaWpMs Rip

2. Reality_Check

Posts: 277; Member since: Aug 15, 2013

To each his own. Trends shift, market share goes down, stocks go boom. Tomorrow it might be some other thing. It's just natural progression.

3. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Michael H. might have just hurted BB fans, LOL Ouch!

4. naittosan

Posts: 240; Member since: Jun 28, 2014

I don't know why they do not save their speculation until the new iPhone is released. Its going to be right back to where it was previously. Does anyone get that nobody is buying before the launch.

5. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Wouldn't it be a surprise if iPhone fans before returning to apple scrutinized the extra row of icons as nothing more then a gimmick for the extra dollars they will undoubtedly cost? Most of their base has aged, let's say in last several years. Might not be the gold rush some are expecting it to be, just speculating.

10. naittosan

Posts: 240; Member since: Jun 28, 2014

I would totally agree with you, if Samsung would have come out with something better than that high end midrange Alpha phone. What a joke.

14. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Yeah, another fashionista flash piece.

6. Tritinum

Posts: 471; Member since: May 06, 2014

As always apple is way too mainstream.

7. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

One of the selling points of the iPhone in the enterprise is that it fully supports Exchange-based remote wipe. So if you add an Exchange account to your iPhone, your entire phone can be wiped by your employer (or whomever owns/manages the Exchange server). The promise of the container approach that Samsung offered with KNOX was making it so you could run your Exchange account email in a container and if it was remote-wiped, it would only take out that container, not your entire phone. Of course, KNOX never worked well in practice and made life worse for 98% of the customers who had KNOX on their phone and didn't use KNOX. Hopefully Google/Samsung can fix the issues and make some sort of (optional) container approach work well. The next few years will be interesting as Google makes a big push into the enterprise. Their primary goal is to disrupt Microsoft Office. That's Microsoft's king. If Office falls, so does Microsoft.

11. RebelwithoutaClue unregistered

Nowadays any Android phone can be managed like that. At work we use Airwatch mobile device manager and it doesn't need to be a Samsung with knox. Any Android can be added and only the exchange part will be wiped. Also a password will be mandatory when adding the work exchange. Also when you look at the restrictions you can set on a Knox phone are quite extensive. Even LG and Kindle have quite some security options already. When you consider the minimal set of restrictions you can make on a iOS device without the help of an OSX machine with Apple configurator, it's no wonder Android is catching on in the enterprise.

8. jshan

Posts: 200; Member since: Dec 25, 2011

But yet iOS leading !!!! Isn't it ? That's what matter for me .. :)

9. skyline88

Posts: 697; Member since: Jul 15, 2013

fanboy high on weed

13. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

You mean iBoy.

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