Apple enlists Samuel L Jackson and Zooey Deschanel for iPhone ads

Apple enlists Samuel L Jackson and Zooey Deschanel for iPhone ads
It's been a while since Apple has anyone even approaching celebrity status appear on-screen in a commercial, usually the company relegates its celebrity power to voice-over work, or musical accompaniment. It could be argued that the last time Apple used on-screen talent for ads was with the Mac vs PC ads, and Justin Long and John Hodgman were both notably more famous after those commercials than before. 

Now, Apple has brought in some A-list talent for new ads showing off the iPhone 4S, or more specifically Siri. Samuel L Jackson and Zooey Deschanel are the new talent for at least one commercial each. Surprisingly (or disappointingly depending on your preference), Sam L doesn't get bleeped out once and Zooey makes it through the entire commercial without singing. Still, this is some big name talent on Apple's side. 

Another odd touch in the commercials is that they are each for different iPhone carriers. Zooey gets the Sprint tag at the end of her spot and Sam L gets Verizon on his. Should we assume this is because Sprint wants to be the spunky underdog and Verizon is the big bad mutha-? Maybe we're reading into it a bit too much. 

source: YouTube via The Verge


Related phones

iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB

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28 Comments

1. Skyrim

Posts: 36; Member since: Nov 16, 2011

Zoey Deschanel yumm...

2. vvelez5

Posts: 623; Member since: Jan 29, 2011

Ah, Zoey Deschanel the quriky hot. Looks so good then you realize you wont be able to shut her the hell up. Hit it and quit it FTW.

21. jmoita2

Posts: 930; Member since: Dec 23, 2011

I know of a least one awesome way to shut her up...

23. Chronos

Posts: 258; Member since: Feb 25, 2012

How degrading.

3. rudlie

Posts: 205; Member since: Mar 13, 2012

I love Zooey Deschanel

4. ilia1986 unregistered

Wow - Apple is getting desperate I'm tired of the lack of mother****in widgets on my mother****in iPhone!!!

5. taco50

Posts: 5506; Member since: Oct 08, 2009

How exactly is Apple getting desperate

8. Lift_Off

Posts: 152; Member since: Apr 04, 2012

Seriously hahahah. Samsung made a commercial revolving around iphone users to promote their sgs2. THATS desperate.

12. PackMan

Posts: 277; Member since: Mar 09, 2012

Its craapple who have always been desperate. Remember the mac vs PC commercial? And they have always been bitching about people copying them, ever since the company started, pathetic losers.What Samsung have done in recent times with those iPhone related commercial doesn't compare to how low apple have gone.

18. rudlie

Posts: 205; Member since: Mar 13, 2012

Samsung used model from iPhone 4s for tab advertisement model? That's more sound desperated

7. Lucas777

Posts: 2137; Member since: Jan 06, 2011

If making commercials shows desperation, then almost every company must be desperate dontcha think? i dont personally think apple needs to make celebrity commercials, as i think it does show pompousness, but it is far from desperation and personally i am quite happy without widgets… maybe some people want them, but thats what android is for

22. ZEUS.the.thunder.god unregistered

finally someone talking sense. sir, +1 for you sir.

11. nak1017

Posts: 328; Member since: Jan 08, 2010

Damn, someone beat me to the Snakes on a Plane quote...

6. -box-

Posts: 3991; Member since: Jan 04, 2012

Meh. Zooey was cute in Hitchhikers Guide, but since then she has been a one-trick pony, absurdly quirky in unappealing ways. I thought with New Girl she'd revamp herself, but it is even worse. Besides, her sister Emily (Dr Brennan on Bones) is much prettier, an almost-MILF, if you'll pardon the crudity of the term. Jackson lost any claims to bad-@$$ery when he did the Star Wars prequels. Twirling a prop on a green screen does not a bad-@$$ make. I think the most compelling spokespersons are those with good voices for communicating info, that sound interesting and knowledgeable, such as Lawrence Fishburne for Cadillac (even though I don't like the product the ads are good), the Mad Men guy for Lincoln, or, honestly, Carly for T-Mobile. She does quirky appealingly, and even her radio spots are distinctive. Personally, the spokespersons can go. They are PAID ACTORS. They may not even care about the product as long as they get paid. Show the product doing what it is meant for (Samsung Note ads, for instance), tell me where I can get more info or go experience it myself, and base pricing, and I am good.

10. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

LMAO, you think Zooey's sister is prettier? You must be one of those guys that like old looking dried up women...can't hate on that, but you are insane if you think that she is better looking that Zooey. Zooey's soft looking features and captivating eyes and very smooth shape. Sam Jackson is bad ass period, no one can cuss and make you take notice at the same time as this guy, a bit of a movie whore as he's been in everything, I swear. Badass is being able to play your role and get paid money for doing it so well for so damn long....that's bad ass...oh look he's playing another bad ass Nick Fury this summer. Avengers, groan! Who cares commercials are for getting attention and well mainly attention. Enjoy them, pick at them, make memes out of them, but without them tv would be one long endless stream of crap without bathroom breaks.

14. E.N.

Posts: 2610; Member since: Jan 25, 2009

Zoey is prettier, but her sister is hotter. Pretty vs hot basically. Hot is more fun but pretty lasts longer.

16. gp284

Posts: 120; Member since: Feb 25, 2012

god i thought this was a phone site and you are taking about which actress is hotter than the other? wow.

17. E.N.

Posts: 2610; Member since: Jan 25, 2009

Just a side note, calm the f**k down.

19. gp284

Posts: 120; Member since: Feb 25, 2012

i am calm... just surprised this would show up on a phone site.

20. shadowcell

Posts: 300; Member since: Mar 28, 2012

9. putes

Posts: 38; Member since: Nov 03, 2011

Hoo boy... who Apple is kidding... We all know Siri doesn't work as advertised. As a matter of fact there is a pending lawsuit against Apple for this reason. Hiring some actors to advertise Siri like this sets up Apple for some major parodies and ridicule.

13. saiki4116

Posts: 413; Member since: Mar 31, 2011

i like Zooey Deschanel..she rocks in yes man...

15. shadowcell

Posts: 300; Member since: Mar 28, 2012

Just saw the Samuel Jackson one last night. Nick Fury making gazpacho and risotto? I don't buy it.

28. Chakra

Posts: 136; Member since: Dec 02, 2009

You KNOW he's just an actor right - playing roles? LOL... j/k

24. Republican

Posts: 99; Member since: Apr 05, 2012

I will bend her over and atack her with my evil lightsaber.

25. brikz4real

Posts: 173; Member since: Dec 24, 2008

Ha Haaaaa. Perfect. "Yes, Google deserved to DIE!!! AND I HOPE THEY BURN IN HELL!!!!!!!" Hate the phone, love the ads.

27. ChangMin2012

Posts: 87; Member since: Apr 14, 2012

I lol'd in one of the Samsung GALAXY SII celebrity-endorsed commercials. Hilarious.http://www.youtube.com/watch?v=LulkRMhDGqk

29. Chakra

Posts: 136; Member since: Dec 02, 2009

So the message I'm getting is that, "if I buy an iPhone, i'll be alone and talking on my phone for company"? Seems like a worst fate than being the cat-lady, or cat-dude. HAHA

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