Apple buys WifiSLAM for $20 million, company provides indoor positional data

Apple buys WifiSLAM for $20 million, company provides indoor positional data
In order to take on Google's indoor maps, Apple has dipped into petty cash and paid $20 million for WifiSLAM. This company provides indoor location services using Wi-Fi and GPS. Ironically, the company was co-founded by former Google software engineering intern Joseph Huang along with Jessica Tsoong. With Google offering indoor mapping for airports, stadiums and shopping centers, Apple needs to compete, especially since Apple Maps started off on the wrong foot and still has a poor reputation. 

WifiSLAM uses Wi-Fi to help apps detect a mobile user's location inside and can detect the location within an accuracy of 2.5 meters. Apple needs to make these small acquisitions to improve its Apple Maps application. In Australia, the cops called the application life-threatening as incorrect directions between cities led some travelers to get lost for hours in the Outback. Apple continues to support its mapping application and hopes to strengthen it with acquisitions like this.

An Apple spokesman confirmed the deal with an understatement saying that "[Apple] buys smaller technology companies from time to time."

source: WSJ via AppleInsider

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30 Comments

1. Timmehor

Posts: 599; Member since: Mar 09, 2013

Interesting, Apple may have something up their sleeve, the purchase would of been a bargain for them!

2. blackice214

Posts: 168; Member since: Jan 03, 2013

They are going to market this as revolutionary innovation.

4. lovenyc8

Posts: 164; Member since: Mar 13, 2013

LOL thats what i call innovation from Apple

14. gregoryyy3 unregistered

comments like these are getting real old and arent funny anymore after the thousandth time.. just saying

20. MyJobSux

Posts: 106; Member since: Apr 01, 2012

Im still amused, but then again, im not an inovative barista who stands in line for days awaiting the next iCrap that is the same thing as the old iCrap but with a new commercial...just saying...

21. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Im still amused, but then again, im not an inovative barista who stands in line for days awaiting the next Samdung that is the same thing as the old Samdung but with a new commercial...just saying... (S3 to S4)

22. TROLL

Posts: 4851; Member since: Apr 13, 2012

Copycat no need to Xerox him! You're come back was futile

29. iphonehulk

Posts: 3; Member since: Mar 24, 2013

not funny at all

31. Sangeet

Posts: 232; Member since: Apr 21, 2012

For me bashing Apple is Funny, and if you don't agree with me, you will have a face like my Avatar pic :D

3. Evil.Bunny

Posts: 41; Member since: Feb 29, 2012

so...apple is innovating again eh!

12. TROLL

Posts: 4851; Member since: Apr 13, 2012

After 5 years®

5. DKMDROID

Posts: 103; Member since: Aug 09, 2011

The way i see it they are just acquiring these Small companies because they know they cant do it themselves and yes they are spending millions but only for apple maos to be "comparable" to google maps.....

11. vincelongman

Posts: 5695; Member since: Feb 10, 2013

I think those most of the other comment above were sarcastic and mocking apple for not innovating in the past few years

6. BackHandLegend

Posts: 80; Member since: Dec 15, 2012

Oh man... Apple didn't 'innovate' they bought a company and are now taking advantage of it.

7. belovedson

Posts: 1061; Member since: Nov 30, 2010

apple has learned. the company without steve jobs. is like a body without its head

8. Timmehor

Posts: 599; Member since: Mar 09, 2013

Steve Jobs just stood around and when it came to the release date, he danced around with everybody believing *he* made it. Yes Steve Jobs really made Apple big and revolutionary, but he was also there at the right time (iPod, iTunes, Mac, iPhone, Tablet).

9. Sangeet

Posts: 232; Member since: Apr 21, 2012

I smell again a big fail after seeing the Apple Maps!!

10. Sangeet

Posts: 232; Member since: Apr 21, 2012

Anyways i think that Apple being exclusive out from other companies will not be good for Apple, especially after the death of Steve Jobs, they should not rush a lot

13. nekofyre

Posts: 2; Member since: Mar 24, 2013

Indoor maps! Life in a video game is that much closer!

15. jibraihimi

Posts: 807; Member since: Nov 29, 2011

Now people will get lost even indoors.........

16. Droiddoes unregistered

Further proof appfail cannot innovate, but merely steal and buy others' ideas.

19. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Typical fandroid comment. Check out the list of companies bought by Google vs the ones bought by Apple. http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Google http://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Apple Who's stealing and buying ideas now? LOL...

23. lolioslol

Posts: 182; Member since: Dec 10, 2012

And? Google/Android has done far more to advance the mobile platform than apple ever could. And to answer your (stupid) question: apple. apple steals and buys FAR more than anyone else, and they STILL produce a sub par underperforming novelty product. Deal with it.

24. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Your name suits you :) I really did LOL at your comment Mr. comedian.

25. lolioslol

Posts: 182; Member since: Dec 10, 2012

And yours suits you. I assume that's your IQ?

26. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Is that even an insult? LOL ..oh fandroids are so funny when they lose an argument. Google buys 120+ companies Apple buys 40+ companies Apple buys more companies!

27. lolioslol

Posts: 182; Member since: Dec 10, 2012

I am legitimately convinced you are stupid and/or sufferring from a debilitating learning disability. Doesn't matter who bought more companies: Google and Android in general has contributed VASTLY more innovation to the industry thqan appfail. This...this really is not debatable.

28. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Strong comeback :) I'm overwhelmed by all the proof that you've provided us. Thank you.

30. dragonscourgex

Posts: 307; Member since: Jan 16, 2012

Well, one thing Apple is good at...buying companies.

* Some comments have been hidden, because they don't meet the discussions rules.

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