Apple Watch beats the original iPhone in terms of early adopter customer satisfaction

Apple Watch beats the original iPhone in terms of early adopter customer satisfaction

In the past few months, there has been a lot of talk concerning the Apple Watch and its performance as a device and commercial product. In the lack of official numbers, analysts from around the world shared estimates on the total number of units that Apple managed to put in the hands of its users. From the looks of it, the Apple Watch is not only the most successful smartwatch around but also a more successful product than the original iPhone. As it turns out, a recent study found that the Apple Watch is also beating the original iPhone in terms of early adopter customer satisfaction.

The survey, conducted by smartwatch-oriented research firm Wristly shows that despite negative reviews in the tech media, the Apple Watch has managed to satisfy early adopters, especially the non-tech users among them. According to Wristly, 34% of the 800 Apple Watch participant users are tech insiders, 53% of them are non-tech users, 9% are app builders, and the remaining 4% are media representatives.

The results show that 66% of them are delighted with the smartwatch while 31% of them are only somewhat satisfied. 2% of users said that they are neither satisfied nor dissatisfied, and just 1% said that they are somewhat dissatisfied by the Apple Watch.

Overall, the customer satisfaction index (CSI) provided by the study is one of 97%, which is above the CSI of the original iPad (91%), and that of the original iPhone (92%).

As some may have anticipated, the study found that non-tech users are generally more delighted with the Apple Watch compared to tech insiders and that App Builders manifest only limited excitement towards Apple's first wearable device. This may change once app builders gain the ability to develop native apps on the Watch.

Given the relatively small scale of the study, the numbers are not likely to be perfectly representative of the total population. However, the study seems to show that despite the bad press surrounding the Apple Watch, the general user population is satisfied with the wrist piece. What do you guys make of this, why is there a sizeable discrepancy between how tech and non-tech users feel about the Apple Watch?


source: Wristly via MacRumors

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8 Comments

1. cnour

Posts: 2305; Member since: Sep 11, 2014

Normal, it is an impressive smartwatch.

2. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Flop, expensive, useless. Few of the things apple haters said. But they never said how much happy with the watch the ACTUAL users were.

5. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Seeing as how the first iPhone was a disaster in terms of performance and stability, this is likely a survey of fanboys about theirs toys. The fact that the first iPhone was only bought by the hardcore fans is the same as the watch and they'd be satisfied 97% of the time with a brick with an Apple logo on it. Unless they mean the iPhone 3g, that thing was great.

6. nctx77

Posts: 2540; Member since: Sep 03, 2013

The bottom line is that the watch is doing great for a first gen product. Being that this launch is better than the iPhone launch says a lot. Look how successful the iPhone has become.

10. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Man shut up with that outdated crap you continually post. Just cause you don't like it, doesn't mean millions more don't.

3. Nathillien unregistered

No wonder. What else would fools say? Because you need to be a fool to buy this stuff in the first place.

4. SirYar

Posts: 351; Member since: Jul 02, 2014

Well, I didnt even but the Apple Watch and I am already dissatisfied with it.

7. ricmdv

Posts: 28; Member since: May 02, 2015

They're satisfied because it's an Apple product, not because it's a good product. Hence "people in the know" not really liking it that much.

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