Apple's iPhone topped Singles Day sales in China; Samsung placed eighth

Apple's iPhone topped Singles Day sales in China; Samsung placed eighth
Apple iPhone XS and Samsung Galaxy S9 devices

China’s Singles Day is the biggest shopping day of the year – people spent a whopping $30.8 billion yesterday – and is typically led by Chinese companies such as Huawei and Xiaomi when it comes to smartphones. According to a new report, though, it was actually Apple that led sales this year.

No specific numbers were provided when it comes to units sold or total revenue. However, it was confirmed that Apple’s various iPhone models proved so popular yesterday that Huawei was pushed down into second place, followed by Xiaomi in third. Moreover, Apple was listed as one of 237 brands that surpassed the 100 million yuan ($14.36 million) sales mark during the 24-hour period, although the company’s total revenue number is likely higher.

Moving down the list of brands that proved popular yesterday, Samsung placed eight in the smartphone segment. The company has seen a big sales decline in China over the past few years and most recently held just 1% of the smartphone market. More recently, though, the company began revamping its strategy in the market and hopes to continue increasing sales over the coming months and years.

Although Samsung’s numbers may not come as a surprise to many, Apple’s positioning during the sales day is certainly good news for the brand. After all, the company has once again been plagued with reports of weaker-than-expected sales.

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34 Comments

1. STRANG3R

Posts: 234; Member since: Sep 24, 2015

Fake. No source.

13. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Of course it's fake, because the sales in US dollars is only 14.36 million dollars. Especially if this is China's biggest day of sales. Then 90 days times 14.36 million dollars works out to less than 1.3 billion in total revenue, and that's for Apple during the entire quarter. That's if Apple can continue to sell that many for the other 89 day. But if this is the best day. Then Apple isn't even bringing in 1 billion US dollars per quarter in China.

16. Subie

Posts: 2261; Member since: Aug 01, 2015

@Atechguy0, Those numbers are sales from Alibaba alone, and not necessarily all of China. Read the source report I linked to in the post below as it clarifies this better.

19. joshuaswingle

Posts: 368; Member since: Apr 03, 2018

Those aren't Apple's sales numbers. Alibaba simply confirmed that Apple was one of 237 companies to surpass that figure. That amount is the MINIMUM Apple sold yesterday.

15. Subie

Posts: 2261; Member since: Aug 01, 2015

There was a source and Joshua linked to it in the first paragraph with the word "report". Here's the full link: https://www.cnbc.com/2018/11/12/alibaba-singles-day-2018-apple-was-the-top-selling-mobile-phone-brand.html?__source=appleinsider.com

26. TheOracle1

Posts: 1823; Member since: May 04, 2015

If you're selling 500 phones at $1,000+ each you'll have "Gross Merchandise Value" of $500,000. If you sell phones for $500 like Xiaomi you'd have to sell 1,000 phones to match the total value. ASP vs units sold are two different things especially at Apple's exorbitant pricing. This is a case of interpreting stats to fit a narrative. Nothing to see here folks.

2. Subie

Posts: 2261; Member since: Aug 01, 2015

If anyone thought Black Friday/Cyber Monday sees the most money change hands...

3. errnope

Posts: 43; Member since: May 23, 2018

Top selling brand or top selling phone(s). Because I'm finding it hard to believe that the company that is 5th in China suddenly leaps to number one. So I suspect this is including iPad and all the rest of it. Not just phones.

5. midan

Posts: 2487; Member since: Oct 09, 2017

Top selling phones. "Alibaba released a list of products in various categories that had the highest gross merchandise value (GMV), or sales via the e-commerce giant’s various platform. Apple topped the list in the mobile phone category," By the way things can change very fast in China from one direction to another. Also Cook stated IPhone revenue was up 16% in China last q.

7. errnope

Posts: 43; Member since: May 23, 2018

Yes, revenue, not volume. And as we know the graph of iPhone pricing has gone sharply up. Not 16%, so there is clearly some volume growth.

14. Atechguy0

Posts: 918; Member since: Aug 03, 2018

The ASP has gone up more than 20%. So that actual number of phones that sold is less than last year. Most likely its the main reason why Apple is not going to report the number of iPhones sold for all the quarters moving forward.

25. jacky899

Posts: 327; Member since: May 16, 2017

Errnope. Actually Apple is number 1 in terms of revenue and profit in China. Chinese companies sell more units but those are hardly profitable. 1/3 of the world's Apple users are in China.

4. jove39

Posts: 2137; Member since: Oct 18, 2011

Old iPhones are still very popular in certain countries.

6. baldilocks

Posts: 1425; Member since: Dec 14, 2008

Maybe they are including phones labeled as iPhones - real or clones.

8. Leo_MC

Posts: 6141; Member since: Dec 02, 2011

I have always said that there is no point for Android manufacturers to compete with Apple, because their target customer is different; another thing that I have said is that Samsung is the company that is going to have the most to loose is Samsung (I also think Samsung knows that and is adapting its business strategy), because there is absolutely no reason for customers to buy Samsung or LG when Huawei and Xiaomi (to name just the top 2) have such high quality devices with the exact same software and lower prices.

9. ZerosAndOnes

Posts: 82; Member since: Oct 12, 2018

Not surprising, Samsung is going down way too fast in Asia and even worldwide they are slowly going down. In 5 years we will laugh how a giant Samsung went from No1 to just barely be in top 10.

10. Wickedsamaritan

Posts: 73; Member since: Aug 11, 2017

You should be more worried about building a Brand than worry about a Brand that doesn't know you exist .. In 5 years we will laugh "we" ? Who is "We" ?

11. ZerosAndOnes

Posts: 82; Member since: Oct 12, 2018

Couldn't care less if Samsung know I exist. Facts speak for them self. Samsung mobile is losing share worldwide for 2 years now. In Asia from No1 few years ago they arent even in top 5. Huawei and Xiaomi going up way too fast. Same for Vivo and others. Unlike Apple they can't just overprice their phones more and make up the money they lost from less sales.

12. darkkjedii

Posts: 30688; Member since: Feb 05, 2011

A little shocked about Samsung, big shocked Apple got Huawei though. Samsung has gotta be pissed right now, making the best devices, but sales are a little down...that sucks. I'm rocking with Samsung and Apple, but Huawei is on my radar too...Apple better give me more of what I want, before Huawei starts getting my Apple money.

24. Venom

Posts: 2843; Member since: Dec 14, 2017

Damage control much?

18. akistz

Posts: 31; Member since: Sep 26, 2018

Samsung deserves way better than they are given credit for but this year note 9 and s9 lack the wow factor tbh design wise. Seems like Sammie is preparing for a drool worthy s10 and note 10 with all the design goodies

21. whatev

Posts: 2087; Member since: Oct 28, 2015

Android trolls doing damage control here, their delusional minds make them do hilarious things

32. AxelFoley

Posts: 536; Member since: May 30, 2017

In order to do damage control, actual damage has to exist. I'm not sure the rankings on "Singles Day" per Alibaba are going to worry any investors. However, apparently there are other things that have investors panicked.

34. whatev

Posts: 2087; Member since: Oct 28, 2015

Samsung is damaged by this news as well as the other brands since the “evil” apple is winning in such an important purchase day, there you have it, are you joining your friends on the damage control frenzy?

22. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Without numbers the place doesnt matter. Apple could have sold exactly 1am phones while Samsung could have sold 900,000 and everyone else is in bewteen. 8 cars can cross finish line in near seconds of each otyer But it doesnt matter because sales dont effect my buying decsison. We all know both Apple And Samsung are losing ro Chinese OEMs. With IOS no one compete again Apple so Samsung really has to fight tooth an nail with more OEMs. If Apple sales drop, they have only themselves to blame. If Samsung drops, there are lots of. Contributing factors. All these people who.just hate on Samsung is insane. Cheap crap from China outselling others has never been a new thing. That's why we have Walmart. 80% of what Walmart sells come from China.

30. ChicagoBorn

Posts: 87; Member since: Jan 24, 2018

Is this guy serious?!

33. whatev

Posts: 2087; Member since: Oct 28, 2015

Don’t take him serious, he’s a schizophrenic troll obsessed with apple, he just needs to take his pills and go to sleep

23. almostdone

Posts: 417; Member since: Sep 25, 2012

Time will tell. Never judge a book by its cover and never judge entire corporations on just a SINGLE day of sales. We have a lot of forecast experts here... lol

27. whatev

Posts: 2087; Member since: Oct 28, 2015

China is a country where I think the super cycle works, I remember when I lived there many people had iPhones, they really love apple there even though an apple device there is more expensive than in other countries

28. mootu

Posts: 1334; Member since: Mar 16, 2017

Samsung not doing well in China should be no suprise to anyone. it's all down to politics. Basicly the Chinese do not like Korea and vice versa and both countries tend to be patriotic. 5 years ago Samsung did well in china because there was no Chinese equivalent phones, now that Chinese OEM's are pumping out high quality phones there is no reason for the Chinese to buy from a country they pretty much hate. It's the same in Korea where Chinese phones sell poorly and Samsung and LG are king.

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