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Apple Pay continues to grow - now accepted at 35% of all stores in the US

Posted: , by Joe M.

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Apple Pay continues to grow - now accepted at 35% of all stores in the US
Since its initial release back in late October of 2014, Apple Pay has grown and improved quite a lot. The service has gotten faster and more secure to use, a wide selection of cards and rewards memberships are now compatible with the platform, and more and more retailers are continuing to adopt the contactless payment solution. Apple Pay is available on the iPhone, Apple Watch, and even Safari. The service is growing at a rather steady rate, and at Re/code's Code Commerce conference that took place in San Francisco on Tuesday, December 6, Apple Pay's chief Jennifer Bailey revealed just how well the platform is actually growing.

While hardcore numbers and statistics weren't given out, Bailey did say that around 35-percent of all stores in the US are now accepting Apple Pay. That 35-percent may not sound like a huge number, but it works out to over 4 million physical outlets. It's estimated that this number could grow to as many as 2 out of 3 retailers accepting Apple Pay come 2017, and a great deal of this growth can be accredited to the announcement that Gap will introduce Apple Pay support at some point within the next few months.

Apple Pay continues to grow - now accepted at 35  of all stores in the US

Another reason for this growth might also have to do with the United States' recent adoption of EMV chip cards. When talking about EMV tech, Bailey said that "Once you figure out you have to dip, you wait awhile, you wait awhile" in regards to the lack of speed that this payment method offers. Bailey did go on to say that "Knocking EMV is not necessarily the way to go", and that Apple is instead focused on building up relationships with new partners and holding onto existing ones.

The move to EMV could be a big a huge benefit for Apple Pay.



While Apple may not be focused on trashing EMV, the US's move to this tech is beneficial for another reason for Apple Pay. In addition to NFC payments generally being faster and more efficient than EMV, the new EMV payment systems that stores are being required to purchase often come with NFC support built into them (hence a greater adoption of Apple Pay support).

Android Pay and Samsung Pay are both continually doing what they can to snatch up as much of the mobile payment market as possible, and with LG expected to announce their own contactless payment solution next year, the market is about to get more crowded than ever. The year of 2017 should prove to be a rather exciting one for all of these mobile payment services, and here's to hoping that Bailey's estimations of Apple Pay's growth for next year turn out to be true.

13 Comments
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posted on 07 Dec 2016, 08:28 4

1. ctdog4748 (Posts: 797; Member since: 05 Mar 2016)


Still not as good as Samsung Pay, which is accepted at like 99% of all stores courtesy of MST.

posted on 07 Dec 2016, 08:35 3

2. bucky (Posts: 3113; Member since: 30 Sep 2009)


I think the issue is still bank support for Samsung.

posted on 07 Dec 2016, 13:12

7. TechieXP1969 (Posts: 14134; Member since: 25 Sep 2013)


You just don't get it do you?

Both Apple and Samsung have all the big US banks on their mobile pay.

What Samsung doesn't support is every small banks debit card. Which it shouldn't have too. any card that has the Visa or Mastercard logo, should just wok with any pay system.

What you don't understand is that even if Apple had 100% of banks, they would still an accpetance problem because 85% of retailers still use standard card readers and not ship enabled terminals.

Though I am sure that could or will change one day, having a mobile pay that can use both Magstrip and NFC is a huge plus.

35% is still less than 100%.

Even though Samsung Pay does not work at 100% of retailers, it works with 90% of them which is still 3 times higher than 35%.

You still have it backwards, retailers are the main priority, not the banks.

US Bank, Citibank, Bank of America, American Express and Visa and MasterCard are all accepted by all 3 payment systems.Those alone account for more than 50% of all credit cards held in the USA. all these small banks don't even matter, which iw why Apple is rushing to try to get them.

Samsung I think is choosing the best route for now.

If NFC adoption gets to 50% by retailers, then I think yes Samsung should get more serious about getting neighborhood banks on-board.

The facts show that credit-cards are used more than bankcards, do to higher revolving balances, while bankcards are based on whats in your checking account.

Have you ever heard of debit card debt? Nope, because you can't go into to debt with bankcards.

posted on 07 Dec 2016, 08:41 4

3. max1c (Posts: 83; Member since: 11 Oct 2014)


Still worthless. Samsung Pay all the way.

posted on 07 Dec 2016, 09:04

4. aegislash (Posts: 1023; Member since: 27 Jan 2015)


I've stopped using both Samsung Pay and Apple Pay because I still get asked to see an ID for purchases (even had a few merchants ask to see the card I am trying to use). Much more time saving to just have my physical card and ID ready when I approach the checkout register.

posted on 07 Dec 2016, 10:31

5. AlikMalix (unregistered)


ID has never been asked when I use it. They do ask you to sign the screen sometimes when u use credit option for amounts over like $25 or something.

posted on 07 Dec 2016, 10:57 2

6. tedkord (Posts: 13869; Member since: 17 Jun 2009)


Really? I've never seen anyone using either asked for ID or the card. I never have. Occasionally, they want the last 4 digits.

posted on 07 Dec 2016, 13:23

10. TechieXP1969 (Posts: 14134; Member since: 25 Sep 2013)


Exactly! I think he's lying!

Based on my experience, an ID is only asked for, if you want ti make payment with anything other than cash.

Cash = Debit card so they shouldn't ask for an ID because it requires a PIN code.

Because credit-cards and Checks can be used by anyone, they are suppose to ask for an ID, even though many usually don't Especially if it is a location you frequent and the people know you.

I don';t think the poster is being honest, or maybe he doesn't know the difference between debit vs credit.

if you use a debit card, and they say debit to credit and you say credit, they have to ask for an ID. Even if they don't they are suppose too.

I use to get offended when I used a credit card and the associate didn't ask for an ID, because at the time I only had an AMEX and because of the very high balance, anyone who could have found a lost AMEX can just go charge crazy because of not asking for an ID.

But with mobile payments, because you have to enter a pass-code on the device or fingerprint before you use it, I think they shouldn't ask for an ID.

posted on 07 Dec 2016, 13:15

8. TechieXP1969 (Posts: 14134; Member since: 25 Sep 2013)


At holidays they all ask to see an ID.

However, I don't know where you live, but if I use my phone or now my watch to make payments, I have never been asked for an ID, unless I am buying drugs or alcohol.

Anytime you submit a credit card for payment, retailers are suppose to ask for an ID, even if its a mobile payment.

Only debit cards don't require an ID because you have to use a PIN even if you use mobile pay.

Why did you expect it to change?

Debit card is 100% equal to cash. Anytime you make a "cash" payment they won't ask for an ID. A credit card is still a credit card even if its in your device.

Wake up man! Sounds like you made a dumb excuse to not use mobile pay system. That, and I think you aren't being truthful.

All retailers have a policy that if any payment other than cash is submitted to pay, they are suppose to ask for an ID even if they don't always due so.

Debit cards are equal to cash, credit cards are not. Maybe you don't know the difference of a credit card vs a debit card.

posted on 07 Dec 2016, 13:18

9. TechieXP1969 (Posts: 14134; Member since: 25 Sep 2013)


Also, even though you may use a mobile pay, some retailers ask for the card because they need the last 4 digits of the card, or in case of the AMEX, they need to see the 4 digit code on the front and enter it into the register screen.

posted on 07 Dec 2016, 16:52

12. DnB925Art (Posts: 1059; Member since: 23 May 2013)


Samsung Pay uses MST and NFC. Even if all payment terminals go to NFC, Samsung Pay can still be used.

posted on 07 Dec 2016, 14:40 1

11. HildyJ (Posts: 305; Member since: 11 Aug 2012)


Apple Pay and other phone payment systems are on the wrong side of the future. First, if all the stores at which I can pay with a credit card don't accept a phone pay system, I still need to carry my credit cards. Second, pulling out a credit card is as easy as pulling out my phone.

Store payment systems are migrating to chip based systems and, eventually, swipe systems are going to be obsolete which will eliminate Samsung. Besides, while I understand that Amex needs to know when and where I bought something, I see no need to tell Apple or Google or Sammy about it.

posted on 07 Dec 2016, 21:25

13. Tziggy14 (Posts: 526; Member since: 02 Sep 2014)


"Store payment systems are migrating to chip based systems and, eventually, swipe systems are going to be obsolete which will eliminate Samsung."

Samsung Pay is also compatible with NFC. It's not going anywhere.

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